Web Analytics - An Hour a Day.pdf - e-marketing - wirecode

Web Analytics

An Hour a Day

Avinash Kaushik

Wiley Publishing, Inc.

Advance Praise

Avinash makes the complex, simple. He makes the futile, useful. He makes the

dull, alive. You could make this the best hour a day learning what is and isn’t

happening in your online business.

—B RYAN E ISENBERG , New York Times Best-Selling Author of

Call to Action & Waiting For Your Cat to Bark

Avinash Kaushik is without a doubt one of the most articulate, bright, and

passionate people working in the web analytics industry today. His weblog,

Occam’s Razor, is a must-read for anyone trying to make heads or tails of their

investment in web analytics, search, or Internet marketing and I have no doubt

that Web Analytics: An Hour a Day will be a valuable addition to the existing

body of knowledge on the subject of web site measurement. While I was person-

ally surprised at the hugely positive response to my first book on the subject, Web

Analytics Demystified , I have no doubt that Web Analytics: An Hour a Day will

immediately become another “must read” for anyone concerned about the success

of their web site.

—E RIC T. P ETERSON , author of Web Analytics Demystified and Web Site

Measurement Hacks

A great book to cover all you need to know about web analytics: inside out.

Beyond the pure technical aspects, the book also covers organization issues around

web analytics, from recruiting to scaling up your efforts to meet business require-

ments. In a nutshell, a complete guide to the art and science of web analytics, from

one of the best experts in the field; both beginners as well as practitioners will for

sure learn and expand their thinking. If you know Avinash and his well-known

blog, his book is for sure a must read! Enjoy!

—L AURENT F LORÈS , P H D, F OUNDER & CEO, CRMMETRIX I NC .

Avinash’s explanation of how web analytics really works is a salutary reminder

that the products are just a way to a means, not the ultimate solution. Getting real

value for money out of a web analytics project comes from the brain, not the tools

used. This book will help your brain map the right connections in order to reap

the benefits of web analytics. Avinash’s writings are visionary and yet hands on,

for both newbies as well as seasoned practitioners. If you are serious about web

analytics this is a MUST READ.

—A URÉLIE P OLS , Manager, Web Analytics Team, OX2

Avinash Kaushik writes about web analytics in a clear, absorbing, and insightful

way. Web Analytics: An Hour a Day is an essential source for beginners and

advanced users, presenting basic terminology and sophisticated practices. The

book is structured as a series of conversations, which makes for a pleasant read-

ing. Avinash’s book contains tricks of the trade that teach professionals what to

measure and how to do it. Most important, it teaches how to turn data into

actionable insights. This is a great guide through the web analytics journey!

—D ANIEL W AISBERG , Web Analyst, esnips.com

Web Analytics

Web Analytics - An Hour a Day.pdf

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