Email Marketing - An Hour a Day.pdf

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Jeanniey Mullen and David Daniels

Email

Marketing

AN H UR A DAY

SERIOUS SKILLS.

Foreword by David Gilmour , Chairman of Zinio and founder of Fiji Water

A N H U R A D A Y

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Advance Praise for

Email Marketing: An Hour a Day

“Email Marketing: An Hour a Day is one of the best overall guides I’ve seen for bring-

ing marketers quickly and painlessly to a place where email can be a truly strategic

marketing channel. It is, quite simply, the on-ramp for the next generation of sophis-

ticated email marketers. ”

—BILL NUSSEY, CEO, Silverpop; author of The Quiet Revolution in Email

Marketing

“ David and Jeanniey have taken their years of knowledge of the email marketing

industry and stuffed them into a readable book jam-packed with little a-ha! nuggets

that are certain to improve any email effort. Written to contain layers of information

for all levels of email marketers, beginner to advanced, this book ensures that you

will take away from it what you put into it .”

—JORDAN AYAN, chairman and founder of SubscriberMail; author of Aha!

10 Ways to Free Your Creative Spirit and Find Your Great Ideas and The

Practical Guide to Email Marketing: Strategies and Tactics for Inbox Success

“ There is so much unnecessary mystery around email marketing. David and Jeanniey

have put the myths to rest and given marketers a straightforward and actionable

primer on how to build a fantastic, customer-centric email marketing program. If

you read only one book on this topic, this should be it! ”

—DAN SPRINGER, CEO, Responsys; board of directors for ITI, E-LOAN, and

the Randall Museum

“ The world-renowned expertise of Daniels and Mullen is at its best here, because they

break down the mysteries of email marketing into digestible nuggets that make it

easy for every busy marketer to consume .”

—ALAN CHAPELL, Esq., chairman and founder of Chapell and Associates

“ Email marketing is a powerful tool. It is also complicated. Just when you get your

strategy right, your reputation is challenged. When you ﬁ x that, your creative for-

mats are not adhering to best practices. Email marketing could possibly be one of the

most challenging and complex marketing channels out there. Knowing where to go

and how to focus are key. Jeanniey Mullen and David Daniels have taken our collec-

tive challenges head-on and provide you with the solutions you need to know in this

book. Read this book, and you will immediately have a better handle on your email

marketing efforts .”

—MATT BLUMBERG, CEO, Return Path

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“ David and Jeanniey are tremendous advocates for the responsible and effective use

of email marketing. These impressive thought leaders understand that email market-

ing is the backbone of all digital communications. When others predicted the demise

of email, both of these industry champions defended the medium and pointed out

its evolving value to marketers and subscribers alike. Their insights are thought-

provoking, are humorous, and always deliver value to marketers. I read every word

that both authors write. ”

—SCOTT DORSEY, CEO, ExactTarget

“ Technology evangelists are a rare breed. They not only need to be the experts in

their ﬁ elds—on top of every new innovation, thought, and trend—but they also need

to be able to express their knowledge with enthusiasm, passion, energy, clarity, and

excitement. It doesn’t hurt if they are entertaining as all get out as well. I’ve shared

more stages, rental cars, airplanes, and bar stools with David and Jeanniey than I

care to remember, and I can tell you these two are the best in the business. What the

heck…buy the book and ﬁ nd out for yourself. You won’t be sorry, and you’ll be a

much smarter person on the last page than you were when you started on page one. ”

—BILL MCCLOSKEY, chairman, cofounder, and chief evangelist, Email Data

Source, Inc.

“ For any marketing channel to stay viable, it has to constantly improve. I am

impressed with the enthusiasm and fresh ideas that David and Jeanniey continue to

bring to the email industry. In Email Marketing: An Hour a Day , David and Jeanniey

do not disappoint, because this book offers compelling and proven tactics to advance

the effectiveness of email as well as practical guidance on how to prioritize and inte-

grate emerging channels such as social and mobile communications. It’s a must-have

for any marketer. ”

—JOHN RIZZI, CEO, e-Dialog

“ While there are many books on email marketing, few come with the credentials

and real-world breadth of exposure that David and Jeanniey bring to this research.

Balancing vast experiences in the email marketing space with a very broad analyst

reality of the dynamics in the channels, vendors, and market dynamics, they’ve devel-

oped a book that provides a baseline understanding of the email channel in a very

logical ﬂ ow and that provides the relevant context that helps marketers understand

how to improve this ever-evolving channel. As two of the leading thought leaders in

the email marketing space, this is a great contribution to our industry and a worthy

read for anyone doing email marketing in their business.”

—DAVID BAKER, vice president of Email Solutions, Razorﬁ sh

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Marketing

An Hour a Day

Jeanniey Mullen

David Daniels

Email

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