Joomla SEO.pdf

Joomla! 1.5 SEO

Improve the search engine friendliness of your web site

Herbert-Jan van Dinther

BIRMINGHAM - MUMBAI

Joomla! 1.5 SEO

system, or transmitted in any form or by any means, without the prior written

permission of the publisher, except in the case of brief quotations embedded in

critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of

the information presented. However, the information contained in this book is sold

without warranty, either express or implied. Neither the author, Packt Publishing,

nor its dealers or distributors will be held liable for any damages caused or alleged to

be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all the

companies and products mentioned in this book by the appropriate use of capitals.

However, Packt Publishing cannot guarantee the accuracy of this information.

First published: October 2009

Production Reference: 1011009

Published by Packt Publishing Ltd.

32 Lincoln Road

Olton

Birmingham, B27 6PA, UK.

ISBN 978-1-847198-16-7

www.packtpub.com

Cover Image by Ed Maclean ( edmaclean@gmail.com )

Credits

Author

Herbert-Jan van Dinther

Editorial Team Leader

Gagandeep Singh

Reviewers

Jose Argudo Blanco

Project Team Leader

Lata Basantani

Niko Kotiniemi

Acquisition Editor

David Barnes

Project Coordinator

Rajashree Hamine

Proofreader

Lesley Harrison

Development Editor

Dhiraj Chandiramani

Graphics

Nilesh R. Mohite

Technical Editors

Gaurav Datar

Production Coordinators

Dolly Dasilva

Dhwani Devater

Adline Swetha Jesuthas

Copy Editor

Sanchari Mukherjee

Cover Work

Dolly Dasilva

Indexers

Rekha Nair

Hemangini Bari

About the Author

Herbert-Jan van Dinther was born in September 1959 in Heusden, the

Netherlands. He irst came in contact with computers during his study at the Fontys

Hogeshool in Eindhoven. He is currently working as an ICT Manager and owns a

small part-time company named Web site Builder and SEO Consultant that focuses

on Joomla! and WordPress. He holds a Bachelor's degree in Business Economics.

His irst web site was built with Microsoft FrontPage in 1999 and he introduced

the "new" Google search engine to a lot of people at that time. Google now has a

market share in search of up to 98 percent in the Netherlands. He wanted his and his

customers' sites to rank well in the search engines and his quest and passion for SEO

knowledge has not left him since that irst site.

Later he came across the NetworkDNA methodology to structure computer network

documentation , which was created by Don Krause. Don Krause introduced him to

Mambo—the content management system that later became Joomla!. To promote the

methodology in the Netherlands, a web site based on Joomla! is now ranking high in

the Dutch search engines.

Joomla! is now one of his biggest passions and sharing his SEO knowledge about

Joomla! has resulted in several web sites and blogs on that topic. He also published

the Little Joomla SEO Book , a free PDF ile about Joomla! 1.0 SEO. Currently, he is

working on a new web site http://www.herbertjanvandinther.com to show how

powerful and easy Joomla! is for building your own site.

I want to thank all the people at Packt who helped me to create this

book and promote the Joomla! content management system and

show people how they can improve their sites. They showed me

how to improve my writing and gave some excellent advice and

contributions to make this book a better read.

I also want to thank my wife and children for the patience and

time they gave me to accomplish the large undertaking of writing

this book.

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