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1 ) Why
Dear big, fat fashion
industry...
Sadly,inrealitymostyoung
designersfail.Notfromlackoftalent
butjustduetothecomplexitiesand
hardshipsofmarketmechanisms.
You design fashion,
we provide the rest.
Thefashionmarketisdominated
bybigcorporations.Fullstop.
Theseverticalsandbrand-giantsare
theonesthatrakeinthemoneyin
fashionland.
1)Marketing
Intheendstandshugetalent,never
havingthechancetoliveuptoit’s
potential...
Designerscanpromoteandpresent
themselvesandtheirworkandget
instantfeedbackfromaworldwide
audienceandfuturecustomers.
What if somebody
changed the game?
Professionallymeltingtrendsinto
products,simpliingthemtomeet
massappeal,producingthemin
unbelievablylargequantitiesunder
varyingworkingconditions.All
blurredbyhugemarketingbudgets,
andseamlessshoppingexperiences.
2)Production
Fundamentally.
Ifadesignissuccessful,Garmz
handlesthecompleteproduction,at
zerocostandriskforthedesigners.
Changeitintosomethingmore
fairanddiverse.
3)Distribution
But wait a minute …
something’s odd.
Changeitintosomethingthatmirrors
theimmensetalentoutthere.
Garmzoffersacompletewebshop
system,sellingtheinishedfashionto
customersworldwide.
Thisisexactlywherethemodelof
Garmzstepsin.
WeatGarmzhavededicated
ourselvesto enablefashiontalent.
Wheredoalltheseideasfortrends
comefrom?Inmostcases,notfrom
thecorporationssellingthem.
Thetrendscomefromyoung
designersworkingintheirsmall
studios,fromfashionstudentsaround
theworldorfromcreativesonthe
streetsofourcities.
Andattheend:Proitssharedwiththe
designer.Fairandsquare.
Butstartingoutasayoungdesigner
andgettingyourvoiceheardis
insanelyhardtohandle,notspeaking
oftakingittoaprofessionallevel.
Garmz|TheDesigner’sManual| 2
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2 ) How Garmz
works
Fashiontalents
worldwideuploadtheir
bestdesigns.
Aworldwideaudience
discovers&votesfor
theirfavorites.
Thesuccessfull
designsgetproduced
and...
...aresoldinthe
webshop.Proitshared
withthedesigner.
Timetogivethe
fashionindustrya
completenewspin!
Garmz|TheDesigner’sManual| 3
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Designby
SCOP
01 Create
03 Present&promote 04 Sell&earn
02 Submit
Aworldwideaudiencecanbrowse
throughthedesignsandvotefortheir
favoritedesigns.Thedesignersalso
receiveinstantfeedbackontheirdesign,
leadingtoadeeperunderstandingofhis/
herfuturecustomers.
Ifthedesignissuccessful,Garmz
providesthehandlingofthecomplete
productionprocess,atzerocostandrisk
forthedesigners.Fromfabricsourcing,to
prototyping,toserialproductioninall
sizesathighlevelindustrystandards.
Whileuploading,designersare
offeredarichsetoftoolstodescribe
theirdesignsindetailandtoprepare
itsoptimalpresentation.
Thebetterandmoreactivethe
designerisinpromotingandsharing
thedesignandvision,themore
successfullitwillbe.
Thedesignisthenreadytobesoldthrough
thewebshopandshippedtocustomers
worldwide-proitsharedwiththe
designer.Fairandsquare.
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3 ) What you
need
Front
Back
Youneedaminimum
of2seperatesketches
perdesign:
-FRONTview
-BACKview
Optional:
Front
Front&detail
Back
-Additionalsketches
(e.g.detailview,...)
-Amoodboard
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