Consumer Behaviour - A European Perspective.pdf

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Behaviour
A European Perspective
Third edition
Michael Solomon
Gary Bamossy
Søren Askegaard
Margaret K. Hogg
Consumer
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CONSUMER BEHAVIOUR
A European Perspective
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CONSUMER BEHAVIOUR
A European Perspective
Michael Solomon
Gary Bamossy
Søren Askegaard
Margaret K. Hogg
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Pearson Education Limited
Edinburgh Gate
Harlow
Essex CM20 2JE
England
and Associated Companies throughout the world
Visit us on the World Wide Web at:
www.pearsoned.co.uk
First published by Prentice Hall Europe 1999
Second edition published 2002
Third edition published 2006
© Prentice Hall Europe 1999
© Pearson Education Limited 2002, 2006
Original fifth edition, entitled Consumer Behavior published by Prentice-Hall, Inc.,
A Simon & Schuster Company, Upper Saddle River, New Jersey, USA
Copyright © 2002 by Prentice-Hall, Inc.
This edition is authorized for sale only in the United Kingdom, Europe, the Middle East and Africa
The rights of Michael Solomon, Gary Bamossy, Søren Askegaard and Margaret K. Hogg
to be identified as authors of this work have been asserted by them in accordance with
the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this publication may be reproduced, stored in a
retrieval system, or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording or otherwise, without either the prior written permission of
the publisher or a licence permitting restricted copying in the United Kingdom issued
by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP.
All trademarks used herein are the property of their respective owners. The use of
any trademark in this text does not vest in the author or publisher any trademark
ownership rights in such trademarks, nor does the use of such trademarks imply
any affiliation with or endorsement of this book by such owners.
ISBN-13: 978-0273-68752-2
ISBN-10: 0-273-68752-2
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
A catalog record for this book is available from the Library of Congress
10 987654321
11 10 09 08 07 06
Typeset in 9.5/12pt Palatino by 35
Printed and bound by Mateu Cromo, Madrid, Spain
The publisher’s policy is to use paper manufactured from sustainable forests .
 

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