NetwritingMasters.pdf

1. Introduction

The Netwriting Masters Course, written by Ken Evoy, President of SiteSell.com, is

an intensive course on writing high value content that builds targeted traffic, PREsells

effectively, makes the sale, and builds a successful online business.

SiteSell.com , is a leader in Net marketing products that work. Their flagship product,

Site Build It! , is considered a “quantum leap” product that puts the power of the Net

into the average, non-tech-savvy small business person who may not “know tech”...

but knows his/her business ( http://buildit.sitesell.com/) .

Just starting your own small business? Want to develop a second income stream by

selling your e-book? Perhaps you are an established affiliate of several programs? It

doesn’t matter. Everyone shares the same goal with their online ventures...

… to maximize profits.

Whether you have minimal or extensive Net experience, you will profit from the

information provided in this Course. This course is designed and written for everyone .

Please feel free to share it with family, friends or colleagues -- anyone you know who

wants to “do” business on the Net.

The Netwriting Masters Course is a “work-at-your-own-pace” course. Some of you

will be able to devote large blocks of time to it. Others may only have 15-30 minutes

per day to spend on it. Either way, it does not matter how long it takes you to complete

the course. Set aside a certain amount of time per day to follow this course and to do

your homework. You’ll find it was time well, no best, spent as you refine your Netwriting

skills and become a successful e-persuader.

There are a couple of small housekeeping detail to highlight before you move to the

next chapter. First on the list…

Print out the course, pour yourself a beverage of choice, bring along a pen to jot down

some ideas, and take it all to your favorite sofa. This is serious – writing well is

important. Go for best learning results -- get comfortable.

Here’s a super little printing utility that will allow you to print 2 or 4 pages to a single 8.5”

x 11” piece of paper. It saves you paper, space, and money...

http://www.fineprint.com/

The material in The Netwriting Masters Course is extensive in scope. It will require

some effort and commitment on your part, as does anything important that yields

rewards. Just take the time needed to digest the information properly before you start

writing. Understanding the concepts will boost your confidence level in applying them.

Even as adults, we never lose our need to know “why” things work the way they do.

So let’s start the ball rolling with two critical “why” questions…

1) Why do 97-98% of Web sites fail to thrive… or worse die?

2) Why are the 2-3% remaining sites so successful at generating traffic and income?

Join the 2% Who Succeed

Pull the string, and it will follow wherever

you wish. Push it, and it will go nowhere at all.

-- Dwight D. Eisenhower

The key to success on the Net for the small business owner is to master an in-demand

niche . With a niche-focused business, your competition will be lower and it will be

easier for targeted, interested visitors to find your Web site.

And “visitors” equals “traffic”… the lifeblood of any business.

In the offline world, traffic is relatively easy to achieve – it’s all about “location,

location, location.” For example, an attractive, nicely merchandised store in a mall or

on a busy shopping street usually means instant traffic -- and sales, of course!

However, in the online world, no one just happens to walk past, see your product or

service and enter. Surfers on the Net are not looking for you or your business. People

search for information, for solutions. After all, if they knew you existed, they would

not be searching. They would already be customers.

Online, you must generate your own traffic to be successful. Your primary task --

well before you make your first sale or contract to a customer (often well before that

person is even aware that s/he is shopping!) -- is to provide the information (i.e., high

value content ) that people are searching for, in a way that the Search Engines like.

If you do that…

A higher search ranking at the engines makes your site easier to find. Your quality

content (your words!) builds credibility in the minds of your visitors and converts them

into warm PREsold customers. From there, you can easily get that click through to

your monetization model (i.e., how you generate income). That could be your order

page for your product, or your merchant’s site that you represent as an affiliate, or your

contact form for hiring details, or Google’s Adsense program, etc.

This is what an effective Theme-Based Content Site is all about!

Take-home lesson?

Make the critical offline-to-online mind shift and you will join the 2% of small business

owners who succeed on the Net. Focus on…

“ Information, information, information.”

By building a Theme-Based Content Site, you will be growing your clientele (i.e.,

targeted traffic) from the ground up. Owning your traffic is essential to your longevity on

the Net because…

If you don’t own your traffic, you don’t own your business.

An effective Theme-Based Content Site will be searched-and-found by prospective

customers -- a number that will increase steadily as your site gains in reputation and

relevance at the Search Engines. Simply put, you will be building a site that works for

you, not the other way around!

So how do you build a site that works? It all boils down to this do-able process…

1) Develop a valuable product or service -- your own creation or someone else’s!

2) Develop your own site in the niche that you know and love.

3) Fill that site with high-value content .

4) Use that content to attract your own niche-targeted traffic .

5) Build trust and credibility with your visitors.

6) Use content to PREsell your targeted visitors. And...

7) Convert that PREsold, warm, willing-to-buy traffic into sales or contracts.

8) Diversify your revenue plan to include other monetization options (ex., Google’s

AdSense, affiliate income, services, etc), all related to your site’s theme-based content.

This diversification will help you grow a stable business that you own, one with true

equity.

The process is simple, straightforward and easy once you shift your thinking to…

“ Information first… income generation, second.”

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika: