Snow - Taylor (eds) - Handbook of Public Diplomacy.pdf - Politics economics and law(1) - michalszasz121

Routledge Handbook

of Public Diplomacy

“Snow, Taylor, and a distinguished group of scholars have produced the de

ﬁ

nitive sourcebook on

one of the most important subjects of our time. This collection o

ﬀ

ers a highly readable and

course in the battle for the hearts and minds

of much of the world. This is a must-read for students and scholars, and should be placed in the

hands of the policymakers who inherit the challenge of restoring the public image and credibility

of this wayward superpower.”

—Lance Bennett , Professor of Political Science & Ruddick C. Lawrence Professor of Communi-

cation, Director, Center for Communication and Civic Engagement, University of Washington

ﬀ

“Since 9/11, public diplomacy has emerged as a critical, but little understood, component of

foreign policy. This Handbook explains what it is, what it isn’t, who does it well, and who

doesn’t. In short, it is essential to understanding how countries present themselves to the world.”

—Ambassador Cunthia P. Schneider, PhH , Distinguished Fellow in the Practice of

Diplomacy, Georgetwon University, Senior Non Resident Fellow, Brookings Institution

ers valuable and timely advice

about China as it struggles to tell its story of Tibet and the 2008 Beijing Olympics. The editors

take a global perspective to address the public diplomacy issue in a well-admired e

ﬀ

ort to build a

global dialogue between the East and the West.”

—Li Xiguang , Dean, International Center for Communication Studies, Tsinghua University

Vice-Chairman, Journalism Education Committee of Chinese Ministry of Education

orts to foster pro-West sentiment

during the Cold War to the post-9/11 campaign to “win the hearts and minds” of the Muslim

world. Editors Nancy Snow and Philip M. Taylor present materials on public diplomacy trends in

public opinion and cultural diplomacy as well as topical policy issues. The latest research in public

relations, credibility, soft power, advertising, and marketing is included and institutional processes

and players are identi

ﬀ

eld is dominated by American and British

research and developments, the book also includes international research and comparative per-

spectives from other countries.

ed and analyzed. While the

ﬁ

Nancy Snow is Associate Professor of Public Diplomacy in the S.I. Newhouse School of Public

Communications at Syracuse University. She is Senior Research Fellow in the USC Center on

Public Diplomacy.

Philip M. Taylor is Professor of International Communications at the University of Leeds and

acknowledged as one of the foremost authorities in propaganda history and public diplomacy.

comprehensive look at how the U.S. has veered o

“Snow and Taylor’s Routledge Handbook of Public Diplomacy o

ﬀ

The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplo-

macy, national image, and perception management, from the e

ﬁ

Routledge Handbook

of Public Diplomacy

Edited by

Nancy Snow

Syracuse University

Philip M. Taylor

University of Leeds

Published in association with the USC Center on Public

Diplomacy at the Annenberg School based at the

University of Southern California

First published 2009

by Routledge

270 Madison Avenue, New York NY 10016

Simultaneously published in the UK

by Routledge

2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informa business

This edition published in the Taylor & Francis e-Library, 2008.

“To purchase your own copy of this or any of Taylor & Francis or Routledge’s

collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.”

any form or by any electronic, mechanical or other means, now known or

hereafter invented, including photocopying and recording, or in any information storage

or retrieval system, without permission in writing from the publishers.

Trademark Notice: Product or corporate names may be trademarks or registered

trademarks, and are used only for identi ﬁ cation and explanation without intent to infringe.

Library of Congress Cataloging in Publication Data

Routledge handbook of public diplomacy / edited by Nancy Snow, Philip M. Taylor.

p. cm.

“Published in association with the USC Center on Public Diplomacy at the Annenberg School

based at the University of Southern California.”

Includes bibliographical references and index.

1. International relations – Handbooks, manuals, etc. 2. Diplomacy – Handbooks, manuals, etc.

I. Snow, Nancy. II. Taylor, Philip M. III. Annenberg School for Communication

(University of Southern California). Center on Public Diplomacy.

JZ1305.R685 2008

327.2—dc22

2008012605

ISBN 0-203-89152-X Master e-book ISBN

ISBN10: 0–415–95301–4 (hbk)

ISBN10: 0–415–95302–2 (pbk)

ISBN10: 0–203–89152–X (ebk)

ISBN13: 978–0–415–95301–6 (hbk)

ISBN13: 978–0–415–95302–3 (pbk)

ISBN13: 978–0–203–89152–0 (ebk)

Snow - Taylor (eds) - Handbook of Public Diplomacy.pdf

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika: