uk-sbg-dfml-2012-final.pdf

Fanpower

FootballMoney

League

Sports Business Group

February 2012

Thetop20Money

Leagueclubsgenerated

combinedrevenues

of4.4billionin

2010/11,overa

quarteroftheEuropean

footballmarket

Contents

Welcome

How we did it

Ups and downs

The Deloitte Football Money League

positions 1-10

22 A new chapter

26 The Deloitte Football Money League

positions 11-20

36 Around the world in 90 minutes

Edited by

Dan Jones

Sub-editor

Austin Houlihan

Authors

Richard Battle, Tim Bridge, Adam Bull, Chris Hanson,

Richard Taylor and Alexander Thorpe

Sports Business Group at Deloitte

PO Box 500, 2 Hardman Street, Manchester, UK

M60 2AT

Telephone: +44 (0)161 455 8787

E-mail: sportsteamuk@deloitte.co.uk

www.deloitte.co.uk/sportsbusinessgroup

February 2012

Football Money League 2012 Sports Business Group 1

Welcome

The huge fan interest in both domestic and international

markets underpin the brand strength of football’s very

top clubs and means there is limited movement in

positions at the top of the Money League. For the fourth

successive year, the clubs comprising the top six remain

the same with no movement amongst these six for the

last three years.

Welcometothe15theditionoftheDeloitteFootball

MoneyLeague,inwhichweprofilethehighestearning

clubsintheworldsmostpopularsport.Publishednine

monthsaftertheendofthe2010/11season,theMoney

Leagueisthemostcontemporaryandreliableanalysisof

clubsrelativefinancialperformance.

El clsico

Real Madrid top the Money League for the seventh

successive year with an impressive €41m (9%) revenue

growth to €480m in 2010/11. One more year in top

position will match the dominance of Manchester

United during the first eight years of the Money League.

A phenomenal achievement.

Whilst there are a number of non-financial methods

that can be used to determine a clubs’ relative size

including measures of attendance, fanbase, broadcast

audience, or on-pitch success we focus on clubs’

ability to generate revenue from day to day football

operations. We therefore rank clubs based on the

money coming in. We do not consider a club’s budget

for outgoings, what someone might pay to buy or invest

in a club or owner wealth.

FC Barcelona retain second place, maintaining a Spanish

one-two for the third successive year, with a €53m

(13%) growth driving revenues beyond €450m.

Nonetheless they remain €29m behind their arch rivals.

Strength in numbers

The top 20 clubs generated combined revenues of

over €4.4 billion in 2010/11, which is the focus of this

edition, a 3% increase on the previous year. This

represents over a quarter of the total revenues of the

European football market.

The full impact of Barca’s shirt sponsorship deal with the

Qatar Foundation worth an average of €30m a season

and US$5m (€3.5m) prize money gained from winning

the FIFA Club World Cup will boost the club’s revenue in

2011/12. This may allow it to narrow, or even bridge,

the gap to Real. However, relative on-pitch performance

particularly in the Champions League, may determine

next year’s top two Money League placings.

Continued growth in revenues of the top 20 emphasises

the strength of football’s top clubs in these tough

economic times. Whilst clubs have undoubtedly had

to adjust their approach in certain areas, the large and

loyal supporter bases, ability to drive strong broadcast

audiences and continuing attraction to corporate

partners has made them relatively resistant to the

economic downturn.

In any case, both clubs are closing in on revenues of

€500m and are likely to pass this threshold within the

next few years. Each club’s annual revenues have grown

by almost €200m compared with five years before, a

remarkable achievement.

Whilst, in their home currency, seven of the top 20 clubs

experienced a drop in revenue, this was mostly due to

less successful on-pitch performance, particularly in

European competition, and the resulting decreases

in central distributions and matchday revenues rather

than wider recessionary impacts. Nine of the 20 clubs

enjoyed double digit percentage revenue growth

in 2010/11.

Total revenues 2010/11 (m)

Schalkesruninthe

ChampionsLeague

resultedintheclub

reachingtheMoney

Leaguetopten

500

450

400

350

The emergence of Manchester City within European club

football’s elite, supported by heavy investment from the

club’s Abu Dhabi based owners, and participation in the

Champions League in 2011/12 means that the club

looks set to break into the top ten from next year, at the

expense of Schalke who missed out on Champions

League qualification in 2011/12.

300

250

200

150

Emerging forces

There are three new entrants in the top 20 with

Borussia Dortmund, Valencia and Napoli replacing

Atltico de Madrid, VfB Stuttgart and Aston Villa.

100

Dortmund’s resurgent on-pitch form, which resulted in

Die Borussen lifting the Bundesliga, provided a €33m

(30m) increase in revenue, allowing the club to return

to the Money League after a one year absence. Indeed,

French champions Lille is the only club of the ‘big five’

domestic league title winners in 2010/11 not to gain a

place in the Money League.

Euro boost

As a result of the club’s run to the semi-final of the UEFA

Champions League German club Schalke 04 is this year’s

biggest climber, jumping six places and breaking into the

Money League top ten for the first time. Not since our

very first edition covering the 1996/97 season has

another German club, Borussia Dortmund, joined Bayern

Munich in the top ten.

Source: Deloitte analysis.

Valencia return to the Money League after a three year

absence as a result of participation in the Champions

League. Italian club Napoli’s third place finish in Serie A,

its highest finishing position since the Diego Maradona

inspired team won the Scudetto in 1989/90, means it

gains a Money League placing for the first time.

Schalke push Italian giants Juventus out of the top ten.

Aside from Schalke, the other nine clubs in the top ten

have maintained a position in the top half of the Money

League for each of the last eight years.

Champions League participation in 2011/12 for both

Dortmund and the Neapolitans will result in these two

famous clubs achieving further revenue growth and as a

result they should climb up next year’s Money League.

The German club’s strong Champions League

performance means Tottenham just miss out on a top

ten position despite achieving the second highest rate of

revenue growth amongst Money League clubs

36% (44m) following its first participation in the

Champions League.

Football Money League 2012 Sports Business Group 3

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