World Business Culture.pdf

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untitled
The World’s Business
Cultures and How
to Unlock Them
338730663.001.png
Contents
ONE
Risky business
1
Conclusion
9
TWO
How to unlock any culture in the world
11
The curse of anecdotes
12
The TRUST model
13
The three ingredients of culture
15
The importance of cultural knowledge
16
Understanding values and attitudes
19
Understanding behaviour
19
The need for a cultural business model
20
The Five C’s of culture
20
Stereotypes and generalizations
21
Other factors: Race, religion, sexual orientation and disability
26
Conclusion
27
Key learning points
28
THREE
How people think
29
How to understand values and attitudes
35
How do I find out what’s what?
40
Conclusion
41
Key learning points
41
FOUR
Cultural behaviour
43
Why me?
45
Scheduled, flexible and listening cultures
50
Conclusion
55
Key learning points
55
CONTENTS vii
 
FIVE
How to increase your cultural sensitivity
57
It’s all about perception
58
The Personal Cultural Profile
59
Comparing cultures
70
Interpreting your Personal Cultural Profile
71
The 80/20 rule
71
Is it personal, procedural or cultural?
72
RADAR
72
Personal qualities
74
The six personal characteristics of cross-cultural sensitivity
79
Conclusion
81
Key learning points
81
SIX
Communication
83
The English language
85
Taking culture into account
91
Feel the people
96
Presentations
96
Writing emails
98
Conclusion
100
Key learning points
101
SEVEN
Leadership and decision-making
103
1 Top-down or egalitarian?
105
2 Company organigrams: are they reliable?
106
3 Taking ownership and delegation
106
4 Hierarchy
108
5 Consensus or individually driven decision-making
109
6 Speeding up decision-making
110
7 Breaking the chain of command
111
8 Maintaining status
112
Conclusion
114
Key learning points
114
viii
THE WORLD ’ S BUSINESS CULTURES AND HOW TO UNLOCK THEM
 
EIGHT
Teams, motivation and feedback
115
Two types of team
117
Team selection
118
Team leadership
119
The process of team-working
120
What, how and why cultures?
122
Team motivation
123
Feedback
124
Virtual distributed teams
125
Conclusion
126
Key learning points
127
NINE
Meetings and negotiations
129
Where are meetings held?
130
Who attends?
131
How are meetings arranged?
131
Expectations of meetings
132
An agenda or not?
132
Meetings etiquette
133
Results and outcomes
134
Negotiating
135
Conclusion
138
Key learning points
138
TEN
Gift-giving and hospitality
139
Gift-giving
141
Hospitality
145
Conclusion
153
Key learning points
153
CONTENTS ix
 
ELEVEN
The top ten countries in 2050
155
Doing business in China
157
Doing business in the USA
167
Doing business in India
177
Doing business in Japan
187
Doing business in Brazil
197
Doing business in Russia
207
Doing business in the United Kingdom
217
Doing business in Germany
227
Doing business in France
237
Doing business in Italy
247
Fact files
257
Facts about Brazil
258
Facts about China
259
Facts about France
260
Facts about Germany
261
Facts about India
262
Facts about Italy
263
Facts about Japan
264
Facts about Russia
265
Facts about UK
266
Facts about USA
267
Further reading
268
x
THE WORLD ’ S BUSINESS CULTURES AND HOW TO UNLOCK THEM
 

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