The Graphic Design Business Book.pdf

Other Books by Tad Crawford

AIGA Professional Practices in Graphic Design (editor)

The Artist-Gallery Partnership (with Susan Mellon)

Business and Legal Forms for Authors and Self-Publishers

Business and Legal Forms for Crafts

Business and Legal Forms for Fine Artists

Business and Legal Forms for Graphic Designers (with Eva Doman Bruck)

Business and Legal Forms for Illustrators

Business and Legal Forms for Industrial Designers (with Eva Doman Bruck and

Carl W. Battle)

Business and Legal Forms for Interior Designers (with Eva Doman Bruck)

Business and Legal Forms for Photographers

The Money Mentor

The Secret Life of Money

Selling Your Graphic Design and Illustration (with Arie Kopelman)

Selling Your Photography (with Arie Kopelman)

Starting Your Career as a Freelance Photographer

The Writer's Legal Guide (with Kay Murray)

Tad Crawford

ALLWORTH PRESS

NEW YORK

Convention, and Pan-American Copyright Convention. No part of this book may be reproduced,

stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical,

photocopying, recording, or otherwise, without prior permission of the publisher.

08 07 06 05 5 4 3 2 1

Published by Allworth Press

An imprint of Allworth Communications

10 East 23rd Street, New York, NY 10010

Copublished with the Graphic Artists Guild

Cover design by Derek Bacchus

Interior page design by Mary Belibasakis

Page composition/typography by Integra Software, Services Pvt. Ltd., Pondicherry, India

ISBN: 1-58115-430-5

Library of Congress Cataloging-in-Publication Data

Crawford, Tad, 1946-

The graphic design business book/Tad Crawford.

p. cm.

Includes bibliographical references and index.

ISBN: 1-58115-430-5 (pbk.)

1. Graphic arts—United States—Marketing. 2. Commercial art—United States—Marketing.

3. Small business—United States—Management. I. Title.

NC1001.6.C69 2005

741.6'068—dc22

2005017583

Printed in Canada