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100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
100
Great
Business
Ideas
from leading companies
around the world
Jeremy Kourdi
100
BUSINESS
IDEAS
FROM LEADING COMPANIES
AROUND THE WORLD
Jeremy Kourdi
GREAT
Copyright © 2009 Jeremy Kourdi
First published in 2008. This edition published in 2009 by
Marshall Cavendish Editions
An imprint of Marshall Cavendish International
1 New Industrial Road, Singapore 536196
Other Marshall Cavendish offi ces: Marshall Cavendish Ltd. 5th Floor, 32–38 Saffron Hill,
London RC1N 8FH, UK • Marshall Cavendish Corporation. 99 White Plains Road, Tarrytown
NY 10591-9001, USA • Marshall Cavendish International (Thailand) Co Ltd. 253 Asoke, 12th Flr,
Sukhumvit 21 Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand • Marshall Cavendish
(Malaysia) Sdn Bhd, Times Subang, Lot 46, Subang Hi-Tech Industrial Park, Batu Tiga, 40000
Shah Alam, Selangor Darul Ehsan, Malaysia
Marshall Cavendish is a trademark of Times Publishing Limited
The right of Jeremy Kourdi to be identifi ed as the author of this work has been asserted by him
in accordance with the Copyright, Designs and Patents Act 1988.
All rights reserved
No part of this publication may be reproduced, stored in a retrieval system or transmitted,
in any form or by any means, electronic, mechanical, photocopying, recording or otherwise,
without the prior permission of the copyright owner. Requests for permission should be
addressed to the publisher.
The author and publisher have used their best efforts in preparing this book and disclaim
liability arising directly and indirectly from the use and application of this book.
All reasonable efforts have been made to obtain necessary copyright permissions. Any
omissions or errors are unintentional and will, if brought to the attention of the publisher, be
corrected in future printings.
A CIP record for this book is available from the British Library
ISBN 978-0-462-09960-6
Designed by Robert Jones
Project managed by Cambridge Publishing Management Ltd
Printed in Singapore by Fabulous Printers Pte Ltd
CONTENTS
Acknowledgments
vi
Introduction
1
The ideas
1
Building customer trust and loyalty
3
2
Scenario planning
5
3
Making your employees proud
7
4
Using customer information
9
5
The rule of 150
11
6
Information orientation
13
7
Franchising
17
8
Eliminating waste (
muda
)
19
9
Customer bonding
21
10
Psychographicprofi ling
23
11
Understanding demography
25
12
Mass customization
28
13
Leading “top-down” innovation
30
14
Social networking and transmitting company values
32
15
Achieving breakthrough growth
34
16
Deep-dive prototyping
37
17
Market testing
40
18
Empowering your customers
42
19
Cannibalizing
44
20
Increasing competitiveness
46
21
Clustering
48
22
Highlighting unique selling points (USPs)
50
23
The experience curve
52
24
Theemployee–customer–profi t chain
54
25
Measuring employees’ performance
60
100 GREAT BUSINESS IDEAS
•
iii
26
Brand spaces
63
27
Beingspaces
65
28
Increasing accessibility
67
29
Partnering
69
30
Bumper-sticker strategy
71
31
Valuing instinct
73
32
Building a learning organization
75
33
Reinvention
78
34
Corporate social responsibility
80
35
The tipping point
82
36
Outsourcing
85
37
Keeping your product offering current
87
38
Experiential marketing
89
39
Information dashboards and monitoring performance
91
40
Flexible working
94
41
Redefi ne your audience
96
42
Vendor lock-in
98
43
Turning the supply chain into a revenue chain
100
44
Intelligentnegotiating
102
45
Complementarypartnering
104
46
Feel-good advertising
106
47
Innovations in day-to-day convenience
108
48
Lifestyle brands
110
49
Being honest with customers
112
50
Instant recognizability
114
51
Managing a turnaround
116
52
Diversity
118
53
Balancing core and the context
120
54
Business process redesign
122
55
Convergence
125
56
Cross-selling and up-selling
127
57
Kotter’s eight phases of change
129
58
Business-to-business marketing
132
iv
•
100 GREAT BUSINESS IDEAS
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