100-Great-Business-Ideas.pdf

(1027 KB) Pobierz
100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
100
Great
Business
Ideas
from leading companies
around the world
Jeremy Kourdi
428814271.041.png 428814271.042.png 428814271.043.png
 
428814271.001.png 428814271.002.png 428814271.003.png 428814271.004.png 428814271.005.png 428814271.006.png 428814271.007.png 428814271.008.png 428814271.009.png 428814271.010.png
 
428814271.011.png 428814271.012.png 428814271.013.png 428814271.014.png 428814271.015.png 428814271.016.png 428814271.017.png 428814271.018.png 428814271.019.png 428814271.020.png 428814271.021.png 428814271.022.png
100
BUSINESS
IDEAS
FROM LEADING COMPANIES
AROUND THE WORLD
Jeremy Kourdi
GREAT
428814271.023.png 428814271.024.png 428814271.025.png 428814271.026.png 428814271.027.png 428814271.028.png
Copyright © 2009 Jeremy Kourdi
First published in 2008. This edition published in 2009 by
Marshall Cavendish Editions
An imprint of Marshall Cavendish International
1 New Industrial Road, Singapore 536196
Other Marshall Cavendish offi ces: Marshall Cavendish Ltd. 5th Floor, 32–38 Saffron Hill,
London RC1N 8FH, UK • Marshall Cavendish Corporation. 99 White Plains Road, Tarrytown
NY 10591-9001, USA • Marshall Cavendish International (Thailand) Co Ltd. 253 Asoke, 12th Flr,
Sukhumvit 21 Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand • Marshall Cavendish
(Malaysia) Sdn Bhd, Times Subang, Lot 46, Subang Hi-Tech Industrial Park, Batu Tiga, 40000
Shah Alam, Selangor Darul Ehsan, Malaysia
Marshall Cavendish is a trademark of Times Publishing Limited
The right of Jeremy Kourdi to be identifi ed as the author of this work has been asserted by him
in accordance with the Copyright, Designs and Patents Act 1988.
All rights reserved
No part of this publication may be reproduced, stored in a retrieval system or transmitted,
in any form or by any means, electronic, mechanical, photocopying, recording or otherwise,
without the prior permission of the copyright owner. Requests for permission should be
addressed to the publisher.
The author and publisher have used their best efforts in preparing this book and disclaim
liability arising directly and indirectly from the use and application of this book.
All reasonable efforts have been made to obtain necessary copyright permissions. Any
omissions or errors are unintentional and will, if brought to the attention of the publisher, be
corrected in future printings.
A CIP record for this book is available from the British Library
ISBN 978-0-462-09960-6
Designed by Robert Jones
Project managed by Cambridge Publishing Management Ltd
Printed in Singapore by Fabulous Printers Pte Ltd
428814271.029.png 428814271.030.png 428814271.031.png 428814271.032.png
CONTENTS
Acknowledgments
vi
Introduction
1
The ideas
1 Building customer trust and loyalty
3
2 Scenario planning
5
3 Making your employees proud
7
4 Using customer information
9
5 The rule of 150
11
6 Information orientation
13
7 Franchising
17
8 Eliminating waste ( muda )
19
9 Customer bonding
21
10 Psychographicprofi ling
23
11 Understanding demography
25
12 Mass customization
28
13 Leading “top-down” innovation
30
14 Social networking and transmitting company values
32
15 Achieving breakthrough growth
34
16 Deep-dive prototyping
37
17 Market testing
40
18 Empowering your customers
42
19 Cannibalizing
44
20 Increasing competitiveness
46
21 Clustering
48
22 Highlighting unique selling points (USPs)
50
23 The experience curve
52
24 Theemployee–customer–profi t chain
54
25 Measuring employees’ performance
60
100 GREAT BUSINESS IDEAS • iii
428814271.033.png 428814271.034.png 428814271.035.png 428814271.036.png
26 Brand spaces
63
27 Beingspaces
65
28 Increasing accessibility
67
29 Partnering
69
30 Bumper-sticker strategy
71
31 Valuing instinct
73
32 Building a learning organization
75
33 Reinvention
78
34 Corporate social responsibility
80
35 The tipping point
82
36 Outsourcing
85
37 Keeping your product offering current
87
38 Experiential marketing
89
39 Information dashboards and monitoring performance
91
40 Flexible working
94
41 Redefi ne your audience
96
42 Vendor lock-in
98
43 Turning the supply chain into a revenue chain
100
44 Intelligentnegotiating
102
45 Complementarypartnering
104
46 Feel-good advertising
106
47 Innovations in day-to-day convenience
108
48 Lifestyle brands
110
49 Being honest with customers
112
50 Instant recognizability
114
51 Managing a turnaround
116
52 Diversity
118
53 Balancing core and the context
120
54 Business process redesign
122
55 Convergence
125
56 Cross-selling and up-selling
127
57 Kotter’s eight phases of change
129
58 Business-to-business marketing
132
iv • 100 GREAT BUSINESS IDEAS
428814271.037.png 428814271.038.png 428814271.039.png 428814271.040.png

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika:

Zgłoś jeśli naruszono regulamin