Ricks - Blunders in International Business.pdf

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Blunders in International Business

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This book is dedicated to those whose blunders

made the book possible

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Blunders in

International Business

Fourth Edition

David A. Ricks

University of Missouri, St Louis

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© 1974, 1993, 1999, 2006 by David A. Ricks

BLACKWELL PUBLISHING

350 Main Street, Malden, MA 02148-5020, USA

9600 Garsington Road, Oxford OX4 2DQ, UK

550 Swanston Street, Carlton, Victoria 3053, Australia

The right of David A. Ricks to be identiﬁed as the Author

of this Work has been asserted in accordance with the

UK Copyright, Designs, and Patents Act 1988.

All rights reserved. No part of this publication may be reproduced, stored

in a retrieval system, or transmitted, in any form or by any means,

electronic, mechanical, photocopying, recording or otherwise, except as

permitted by the UK Copyright, Designs, and Patents Act 1988, without

the prior permission of the publisher.

First edition published 1974 as International Business

Blunders by Grid, Inc.

Second edition published 1993 by Blackwell Publishing Ltd

Third edition published 1999

Fourth edition published 2006 by Blackwell Publishing Ltd

1 2006

Library of Congress Cataloging-in-Publication Data

is available for this book.

ISBN-13: 978-1-4051-3492-7 (paperback)

ISBN-10: 1-4051-3492-5 (paperback)

A catalogue record for this title is available from the

British Library.

Set in 11.5/13.5pt Garamond

by Graphicraft Limited, Hong Kong

Printed and bound in the United Kingdom

by TJ International Padstow, Cornwall

The publisher’s policy is to use permanent paper from mills

that operate a sustainable forestry policy, and which has been

manufactured from pulp processed using acid-free and elementary

chlorine-free practices. Furthermore, the publisher ensures that the text

paper and cover board used have met acceptable environmental

accreditation standards.

For further information on

Blackwell Publishing, visit our website:

www.blackwellpublishing.com

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