Hungry Minds - Site-Seeing - A Visual Approach To Web Usability (2002).pdf

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Site-Seeing
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Table of Contents
How to Use this Book ............................................................................................................ 4
The Examples in this Book..................................................................................................... 5
Acknowledgements ................................................................................................................ 5
Know What To Say................................................................................................................ 9
Understand Your Audience .................................................................................................. 12
What they are looking for ..................................................................................................... 13
Determining Content ............................................................................................................ 16
Writing It All Down ............................................................................................................. 17
Organizing Your Site ........................................................................................................... 19
Navigating Your Content ..................................................................................................... 28
Finding Your Personality ..................................................................................................... 36
Remembering Your Limitations ........................................................................................... 39
Scheduling Your Progress .................................................................................................... 42
Getting Technical................................................................................................................. 45
Responding Promptly........................................................................................................... 46
Unifying the Web................................................................................................................. 49
Following Links ................................................................................................................... 56
Assembling the Page ............................................................................................................ 66
Being Accessible.................................................................................................................. 69
Speaking Visually ................................................................................................................ 71
Seeing Information............................................................................................................... 72
Building a Hierarchy ............................................................................................................ 76
Educating your audience ...................................................................................................... 80
What is Personality?............................................................................................................. 93
Why Have a Personality? ..................................................................................................... 96
How to Get a Personality.................................................................................................... 101
Working the Elements ........................................................................................................ 119
Navigation Systems ........................................................................................................... 122
Body Text .......................................................................................................................... 127
Images ............................................................................................................................... 135
Page Footers ...................................................................................................................... 139
Forms ................................................................................................................................ 143
What Belongs at Home? ..................................................................................................... 149
First Impressions ................................................................................................................ 159
What's Inside?.................................................................................................................... 161
New Additions ................................................................................................................... 167
A Web in Need .................................................................................................................. 171
Dynamic Designs ............................................................................................................... 174
Generation PLEX............................................................................................................... 179
Okay, but what is next for the Web? ................................................................................... 185
What's next for Luke? ........................................................................................................ 187
Color Theory ..................................................................................................................... 188
Experience Design ............................................................................................................. 188
Information Architecture.................................................................................................... 188
Information Design ............................................................................................................ 188
Interface Design................................................................................................................. 188
Navigation ......................................................................................................................... 189
Psychology & Human Factors ............................................................................................ 189
Typography ....................................................................................................................... 189
Web Applications .............................................................................................................. 190
Web Programming ............................................................................................................. 190
Web Design ....................................................................................................................... 190
World Wide Web History................................................................................................... 190
Web Usability .................................................................................................................... 190
Site-Seeing - A Visual Approach To Web Usability
Site-Seeing—A Visual Approach To Web
Usability
Luke Wroblewski
With contributions by Nan Goggin and Jennifer Gunji
Copyright © 2002 Hungry Minds, Inc.
All rights reserved. No part of this book, including interior design, cover design, and icons, may be
reproduced or transmitted in any form, by any means (electronic, photocopying, recording, or otherwise)
without the prior written permission of the publisher.
Published by Hungry Minds, Inc.
909 Third Avenue
New York, NY 10022
Library of Congress Control Number: 2002103280
ISBN: 0-7645-3674-5
Credits
Outline Contributors: Nan Goggin & Jennifer Gunji
Book Design: Jennifer Gunji
Book Layout: Jennifer "The Goonj" Gunji, Ryan "Raza" Ruel, & Jeff "Wiggy" Wegesin
Permissions: Luke Wroblewski
Editor: Kelly Ewing
Technical Editor: Kyle D. Bowen
Acquisitions Editor: Tom Heine
Editorial Manager: Rev Mengle
Indexer: Johnna Van Hoose
Cover Design: Anthony Bunyan
Cover Photo: ©Alexander Walter/Getty Images
Senior Vice President, Technical Publishing: Richard Swadley
Vice President and Publisher: Barry Pruett
Production Coordinator: Nancee Reeves
Publisher: Wiley
Production: 1K/RS/QW/QS/IN
Distributed in the United States by Hungry Minds, Inc.
Distributed by CDG Books Canada Inc. for Canada; by Transworld Publishers Limited in the United
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Site-Seeing - A Visual Approach To Web Usability
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MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR
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is not associated with any product or vendor mentioned in this book.
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