0735627355BulletPoints.pdf

Beyond

Bullet Points,

3rd Edition

Using Microsoft © PowerPoint © to

Create Presentations That Inform,

Motivate, and Inspire

Cliff Atkinson

PUBLISHED BY

Microsoft Press

A Division of Microsoft Corporation

One Microsoft Way

Redmond, Washington 98052-6399

means without the written permission of the publisher.

Library of Congress Control Number: 2011923735

ISBN: 978-0-7356-2735-2

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Contents

Acknowledgments

xiii

Introduction

Chapter 1 The Perfect PowerPoint Storm

■ Stepping onto the Media Stage

■ A Singular Story

■ The Heart of the Problem

■ Distilling the Essence

■ Mixing Mediums

■ Fade to Gray

■ Stark Choices

■ Winds of Change

■ The Power of BBP in Your Hands

Chapter 2 Realigning Our PowerPoint Approach

with the Research

■ Three Bedrock Tools of PowerPoint

■ Realignment 1: Use Slide Sorter View to Manage

the Volume of Information in Your Presentation

In Search of “Research Reality”

Research Reality 1: You Have to Respect the

Limits of Working Memory

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iii

iv Contents

BBP Respects the Limits of Working Memory

The Old Way Ignores the Limits of Working Memory

■ Realignment 2: Use Notes Page View to

Synchronize What You Show and What You Say

Research Reality 2: You Have to Address the

Two Channels

BBP Addresses the Two Channels

The Old Way Addresses Only One Channel

■ Realignment 3: Use Normal View to Guide Attention

on the Screen

Research Reality 3: You Have to Guide Attention

BBP Guides Attention

The Old Way Does Not Guide Attention

■ A Well-Trained Tool

Chapter 3 Building a Foundation with the

BBP Story Template

■ What Does the Road Ahead Look Like?

■ Sewing Up Understanding with BBP

The Heart and Brain of BBP: The Story Template

The Built-in Story Structure

Theory Becomes Practical

■ Step 1: Choose a Story Thread and a Pattern to Follow

■ Step 2: Pull Through What’s Most Important First

■ Step 3: Guide the Visual and Verbal Strands with

Your Storyboard

Sketching the First Five Slides

Sketching the Rest of the Slides

Applying Custom Layouts

Adding Graphics to the First Five Slides

Adding Graphics to the Rest of the Slides

Stepping into the Screen

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