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THE TELLER, THE TALE AND THE TOLD STEVEN KILLICK, NEIL FRUDE
Steven Killick and Neil Frude talk about the psychology of oral storytelling
It is easy to forget how mysterious and mighty stories are. They do their work in silence, invisibly. They work
with all the internal materials of the mind and self. They become part of you while changing you. Beware the
stories you read or tell: subtly, at night, beneath the waters of consciousness, they are altering your world.
Ben Okri, Birds of Heaven (1996)
People tell all manner of stories, in many different social contexts, for different purposes and to different effect.
Sometimes such stories are meant to inspire or motivate, persuade or deceive. Sometimes they have the function
of warning or educating, and often they are told merely to amuse or entertain. Storytelling is frequently
spontaneous and informal, but it may also happen regularly and ‘by appointment’, whether this is the nightly
routine of a child’s bedtime story or an event by a professional storyteller in a school or theatre.
In this article, we will explore psychological aspects of oral or ‘live’ storytelling. It is our belief that stories can have
profound effects on how people think and feel and that these effects may be particularly powerful when the story is
delivered ‘live’ by a skilled storyteller.
Storytelling is sometimes seen as an innocent activity best suited to young children, but there has been a
strong resurgence of interest in the ‘oral tradition’, the telling of stories that have been passed through several
generations by word of mouth. This is now being recognised as a rediscovered art form, a form of entertainment,
and as a social activity with many actual and potential applications in education, healthcare and in the workplace.
Storytellers can now be found working in schools, libraries, arts centres, and in the increasing number of festivals
held worldwide that celebrate the storytelling revival. Psychologists, both in academia and in applied settings, may
find an increasing interest in the use of narrative and story in a number of fields that draw upon this oral tradition to
a greater or lesser extent. Storytelling has been the subject of multidisciplinary study through the disciplines of
theatre, anthropology and folklore. Although not currently the focus of much psychological research, it may be a
fruitful area for investigation.
Stories, novels and poems clearly have the power to move people emotionally, to inspire them, to amuse
them, to uplift them and sometimes to anger them. The process of storytelling is a highly complex human
interaction, a powerful form of communication that has a high emotional, motivational and social impact. When a
story is ‘told’, as opposed to read off the page or witnessed in a dramatic portrayal, it enters the interpersonal and
interactive sphere and this may heighten its emotional impact. For most of human history storytelling has been a
major form of entertainment, education and a means of passing on values – often conveying folk wisdom about
how to survive or succeed or behave correctly
However, relatively little has been written about the impact of ‘live storytelling’ on children and adults. Our
conceptualisation of ‘live’ or oral storytelling is of a triadic interaction between a ’teller’, the ‘story’ being told and
the ‘audience’, whether it be one listener or many (Killick & Wilson, 1999). We will consider each in turn,
particularly in relation to formal storytelling.
The art of the storyteller
The storyteller does not learn a story word for word, as an actor learns a script, but reinvents the story afresh
each time. The essential ingredients may remain the same, but every telling of a story is a unique creation that will
reflect the storyteller’s mood and their response to the physical environment and the audience. The story is
conveyed not just verbally but also non-verbally, and the It is easy to forget how mysterious and mighty stories are.
They do their work in silence, invisibly. They work with all the internal materials of the mind and self. They become
part of you while changing you. Beware the stories you read or tell: subtly, at night, beneath the waters of
consciousness, they are altering your world. Ben Okri, Birds of Heaven (1996) People tell all manner of stories, in
many different social contexts, for different purposes and to different effect. Sometimes such stories are meant to
inspire or motivate, persuade or deceive. Sometimes they have the function of warning or educating, and often
they are told merely to amuse or entertain. Storytelling is frequently spontaneous and informal, but it may also
THE TELLER, THE TALE AND THE TOLD
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happen regularly and ‘by appointment’, whether this is the nightly routine of a child’s bedtime story or an event by
a professional storyteller in a school or theatre. In this article, we will explore psychological aspects of oral or ‘live’
storytelling. It is our belief that stories can have profound effects on how people think and feel and that these
effects may be particularly powerful when the story is delivered ‘live’ by a skilled storyteller.
Storytelling is sometimes seen as an innocent activity best suited to young children, but there has been a
strong resurgence of interest in the ‘oral tradition’, the telling of stories that have been passed through several
generations by word of mouth. This is now being recognised as a rediscovered art form, a form of entertainment,
and as a social activity with many actual and potential applications in education, healthcare and in the workplace.
Storytellers can now be found working in schools, libraries, arts centres, and in the increasing number of festivals
held worldwide that celebrate the storytelling revival. Psychologists, both in academia and in applied settings, may
find an increasing interest in the use of amount of eye contact, the tone of voice and use of gesture will be
modulated and adapted in response to the reactions of the listeners. The style in which the story is told will reflect
the content of the story and the personal style of the storyteller. Some storytellers are typically quiet and intimate in
their style whereas others make expansive and animated gestures and use a wide vocal range.
Thus storytelling is largely improvised and interactive. In order to make the experience intense and the story
vivid to listeners, the teller may provide the sensory detail and information about how the characters are thinking
and feeling. Stories are ‘remembered’ by the teller through interplay between language and image (Thomas &
Killick, 2007). The teller may call upon the rhythm of the words as well as some specific phrases that are
remembered exactly, and they may create strong visual images associated with the story – storytelling is not only
about listening but also about ‘seeing’. The teller may be said to ‘inhabit’ the story and to take listeners on a
journey. Such processes have much in common with well-known memory techniques. Indeed, the writer Doris
Lessing has claimed that literacy may have had a negative impact upon our ability to remember. Without easy
access to information provided by literacy there was more effort and success in committing tales to memory
(Lessing, 1999).
The storyteller role involves a number of aspects; the teller is part teacher, part preacher and part entertainer
with different storytellers emphasising these elements to different degrees. The fact that a storyteller can select or
change the story to suit the needs of the audience adds to the storyteller’s power to engage. The expression to
‘spin a yarn’ reflects the fact that storytelling was often used to help time to pass more quickly when people were
engaged in laborious, repetitive and boring activities. However a teller’s function is not only to distract and to
entertain. In many cases it is clear that there is an intention to instruct (or in some cases mislead), inform or
influence through the meaning inherent in the tale and transmitted in the telling.
‘Telling’ tales – what are stories really saying?
A story is a treasure chest of sign, symbol, image and metaphor. A staple component of many storytellers’
repertoires are traditional or ‘folk’ tales. These stories come from a mainly oral tradition, passed on through word of
mouth (although they may have become texts at various points as well). Traditional stories include myths and
legends, historical tales and ‘fairytales’ (also known as ‘wonder tales’). A small proportion of wonder tales such as
Snow White or Cinderella are very familiar today, partly because they have been transferred to other media and
transmitted to wide audiences in novel forms. Riddles and proverbs are fragments of the oral tradition still
commonly used today.
It is possible to trace many of these stories back through the generations, during which time the tales have
evolved considerably while still retaining a significant core identity. The fact that the same stories retain a
widespread popularity and an appeal across generations, and often across cultures, has suggested to many that
there is something archetypal about these enduring tales and that they must resonate with something deep in the
human psyche.
Many writers, such as Sigmund Freud, Bruno Bettelheim, Joseph Campbell, Ernest Bloch and Clarissa
Pinkola Estes have speculated about how such stories may reflect aspects of the psyche and may facilitate the
resolution of internal conflicts or provide an arena for wish fulfilment. Although it has been alleged that he took his
ideas, largely unattributed, from the work of Julius Heuscher (Pollak, 1997), Bettelheim has been particularly
influential. He suggested that these stories provide a means of transmitting unconscious role models to children
and thus helping children through the various stages of psychosexual development. His idea was that, by
identifying with the heroes and heroines they encounter in these stories, children rehearse strategies for dealing
with such delicate issues as separation from their parents, failing to meet with their parents’ expectations and
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rivalries with peers. Stories allow difficult issues to be examined in fantasy without provoking too much anxiety
(Bettelheim, 1976). In a contemporary analysis, Jon Kabat-Zinn (1994) wrote of such stories as ‘wise, ancient,
surprisingly sophisticated blueprints for our full development as human beings’. These tales are often elaborate
metaphors of transformation and frequently have an identifiable hermeneutic function. The message that they
convey is often deeply implicit but sometimes, as in Aesop’s fables, laid bare. The Brothers Grimm collected many
traditional stories and, as they became popular with the newly emerging commercial market for children, amplified
the moral undertones of the stories they collected. Zipes (2006) suggests that such stories are effective
transmitters of memes, being storehouses of cultural beliefs, symbols and practices. Typical themes of such
stories are the overcoming of seemingly impossible obstacles through the application of such virtues as
persistence or kindness.
One remarkable theory suggests that the content of popular children’s stories affects the level of
economic growth in the culture. McClelland (1961) suggested that the level of personal motivation within a
culture is an important determinant of economic productivity and that the stories told to children affect their
achievement motivation and, decades later, the economic productivity of the culture. He studied the stories
typically read to children in various cultures, analysing the story content to see whether the themes
expressed high or low achievement motivation and then correlated the achievement emphasis in these
stories with the economic growth (assessed by gross national product) 25 or 50 years later. Remarkably,
given all of the other factors that affect economic outcome, he was able to demonstrate a highly significant
correlation between economic growth and the content of children’s stories decades before. He then engaged
in various projects designed to raise the achievement motivation of children in underdeveloped countries,
and an important element of this was to select specific stories to be included in children’s readers.
A more contemporary analysis might suggest that the heroes and heroines of folk tales often display the
character strengths that have been recently identified within ‘positive psychology’ as key factors in the
achievement of authentic happiness and the ‘good life’. Stories can help to celebrate these strengths (Fox-
Eades, 2006).
The key messages within folk tales do not always relate to moral imperatives. In some cases a twist in
the tale reframes the situation portrayed within story so that our eyes are opened to a different way of seeing
things. Such stories sometimes mislead the listener into one way of seeing things and then produce a
sudden shock, surprise or amusement when the ‘truth’ of the matter is revealed. However, whatever meaning
may be inherent in the story and emphasised by the storyteller or context, it is the listener who is most active
in constructing the meaning found in the story.
The impact of storytelling
Listening is an active process that involves both the imagination and the making of meaning. The
positive educational effects of reading stories to young children have been well demonstrated, particularly
with regard to the effects on children’s language and cognitive development (Blake & Maiese, 2008; Fox,
1993) suggesting storytelling could be a foundation for literacy. However, additional benefits of storytelling
have also been postulated.
For example, it has been argued that oral storytelling has a considerable role to play in fostering
emotional and social development or ‘emotional literacy’ (Fox- Eades, 2006; Thomas & Killick, 2007).
Listening to stories can impact on the five pathways of emotional intelligence; awareness, self-regulation,
motivation, empathy and social competence. Engagement with stories, in all their many forms, can provide
an emotional ‘work-out’ for the mind that helps both children and adults to ‘attune’ with their feelings (Oatley,
1998). Indeed, stories might be ‘the natural language of feelings for children’ (Sunderland, 2000). Stories
educate people about the emotions, providing insight into human responses and providing a vocabulary for
emotions. Stories also portray different ways of coping with emotional situations and of coping with our own
and other people’s emotions. Stories can also directly provoke emotions in the audience, thus providing, in
some cases, an emotion laboratory ‘in the room’. For young children to hear a ‘scary’ story from a trusted
adult gives experience of intense feelings of anxiety and excitement, with a happy ending enabling resolution
that produces relief and a return to safety. Other stories stimulate the audience to anger, frustration or
sadness. Traumatic experiences can be portrayed directly or indirectly and metaphor and fantasy can be
powerfully used. Emotions can be experienced safely within the storytelling context, and the safety of the
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experience may be ensured by the presence of a trusted attachment figure. Research is needed to ascertain
if these benefits exist.
Hearing of the emotional responses of characters in the story can have profound effects in helping
children to develop an appreciation of ‘other minds’ and empathic skills. Oatley (2008) suggests that written
stories are simulations that can increase the audience’s understanding of the feelings and intentions of
others, adding considerably to the sophistication of the listener’s ‘theory of mind’. This effect may be
amplified in the process of live telling.
Another benefit is that repeated exposure to hearing stories will help to develop the listener’s
understanding of and use of narrative form (Haven, 2007). Appreciation of structure can lead to the ability to
recreate such structure. Thus by hearing stories children learn how to tell stories. This may be far more
important than it may at first sound. Even if a child never engages in formal storytelling, the ability to produce
a narrative is an essential social skill, because from an early age people are expected to be able to give well-
structured and coherent accounts of their experiences. Reporting on ‘what happened to me’ is a basic social
requirement, and the expectation is that such reports will include the basic elements of a story (context,
characters and action) and will be presented as a narrative following a chronological sequence.
Furthermore, it may be that some of the most important stories we ever tell are those that we tell about
ourselves to ourselves. We need to develop the capacity to relate ‘self’ or autobiographical narratives. Thus
we may organise our understanding largely in the form of narratives, and the capacity that we develop to
construct and manage narratives may reflect our exposure to formal and informal storytelling. The process of
being able to ‘tell our story’, to develop a narrative perhaps around a traumatic or other significant event,
enables us to organise our own experience and communicate it to others. Experience of storytelling,
particularly personal narratives, may help develop this skill.
Storytelling may also be a critical ‘attachment building behaviour’ utilising the building blocks of
intersubjectivity; joint attention, turn-taking and affect attunement (Engel, 1999). Therapists interested in
building attachments between children and carers increasingly call upon storytelling in their work. Dan
Hughes (2004) describes how a therapist uses the skills of the storyteller to develop affect attunement.
Lacher et al. (2005) describe how creating and telling stories helps build ‘narratives of attachment’ in adopted
children.
But there are many ways of calling upon this ‘ancient art’. Storytelling is being used more and more as
an educational methodology. Scientist turned storyteller Kendall Haven uses storytelling as a way of
engaging and interesting learners in a wide variety of subjects, especially science (Haven, 2007). He sees
not only the potential of stories to help students’ engagement and motivation but also benefits in terms of
memory and attention. Another use for stories is as a stimulus for inquiry to develop thinking skills. This
approach is an integral part of the ‘Philosophy for Children’ project (Fisher, 1996), which is also a vehicle for
developing emotional literacy skills in school settings and the use of stories especially to help develop an
emotional vocabulary and social skills.
In healthcare, storytelling and drama skills have been used to build confidence and communication skills
in people with acquired brain injury or to help value and recognition to people’s experience of recovery from
severe mental illness and cancer care. Storytelling is also being combined with technology. Digital
storytelling uses digital technology to help people tell their own stories. In the NHS ‘patient stories’ can be
used to help people gain a sense of the ‘journey’ they will experience or to help staff empathise and pay
more attention to the experience of service users. The ‘1000 Lives’ campaign (tinyurl.com/1000lives) uses
storytelling as a service improvement tool to prevent unnecessary deaths. Patients use storytelling skills to
record their experiences of healthcare. These ‘digital stories’ are used as a tool to help healthcare staff be
more aware of patients as people rather than just ‘conditions’, also to inspire and remind them of ‘good work’
and simple changes they can make that have great benefits for patient care. The stories can also be used to
inform the media and through them, the public, of service changes that are under way. Storytelling is also
being used in other organisational settings to develop brand identity and to foster both staff and customer
loyalty (Simmons, 2004). Stories may be an alternative, or an antidote, to presentations of quantitative data.
They can make such information much more meaningful to people.
THE TELLER, THE TALE AND THE TOLD
 
More than a sideshow
Much of what is speculated about the benefits of exposure to storytelling is based on the study of story-
reading. However, it might be that the gains of this ancient and technology-free method of communication
may enhance and amplify the benefits of reading and be worth psychological investigation. It has been said
that the art of oral storytelling has been lost to modern society through the rise of literacy and the electric
light. Now, the experience of hearing a story well told is an unfamiliar one for many. However, the art of
formal storytelling is currently enjoying something of a renaissance and is providing more and more adults
and children with a rich and joyful experience. And, apart from the world of the virtuoso storyteller, there is
the everyday storytelling in which we all participate because it is, quite simply, part of the way in which we all
function in our daily interactions with other people. Ultimately, storytelling may be much more than a
sideshow in the fairground of human interaction. Stories remind us of what it means to be human in all our
complexity, differences and diversity.
Steven Killick is a Consultant Clinical Psychologist in Cwm Taf NHS Trust, South
Neil Frude is a Consultant Clinical Psychologist in Cardiff and Vale NHS Trust neil.frude@ntlworld.com
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