The Social Semantic Web.pdf

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The Social Semantic Web
John G. Breslin · Alexandre Passant · Stefan Decker
The Social
Semantic Web
123
John G. Breslin
Electrical and Electronic Engineering
School of Engineering and Informatics
National University of Ireland, Galway
Nuns Island
Galway
Ireland
john.breslin@nuigalway.ie
Alexandre Passant
Digital Enterprise Research
Institute (DERI)
National University of Ireland, Galway
IDA Business Park
Lower Dangan
Galway
Ireland
alexandre.passant@deri.org
Stefan Decker
Digital Enterprise Research
Institute (DERI)
National University of Ireland, Galway
IDA Business Park
Lower Dangan
Galway
Ireland
stefan.decker@deri.org
ISBN 978-3-642-01171-9
e-ISBN 978-3-642-01172-6
DOI 10.1007/978-3-642-01172-6
Springer Heidelberg Dordrecht London New York
Library of Congress Control Number: 2009936149
ACM Computing Classification (1998): H.3.5, H.4.3, I.2, K.4
Springer-Verlag Berlin Heidelberg 2009
This work is subject to copyright. All rights are reserved, whether the whole or part of the material is
concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting,
reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication
or parts thereof is permitted only under the provisions of the German Copyright Law of September 9,
1965, in its current version, and permission for use must always be obtained from Springer. Violations
are liable to prosecution under the German Copyright Law.
The use of general descriptive names, registered names, trademarks, etc. in this publication does not
imply, even in the absence of a specific statement, that such names are exempt from the relevant protective
laws and regulations and therefore free for general use.
Cover design :KuenkelLopka GmbH
Printed on acid-free paper
Springer is part of Springer Science+Business Media (www.springer.com)
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Contents
1 Introduction to the book .................................................................................... 1
1.1 Overview...................................................................................................... 1
1.2 Aims of the book, and who will benefit from it? ......................................... 3
1.3 Structure of the book.................................................................................... 4
1.3.1 Motivation for applying Semantic Web technologies to the Social
Web ............................................................................................................... 5
1.3.2 Introduction to the Social Web (Web 2.0, social media, social
software)........................................................................................................ 5
1.3.3 Adding semantics to the Web............................................................... 6
1.3.4 Discussions........................................................................................... 6
1.3.5 Knowledge and information sharing .................................................... 6
1.3.6 Multimedia sharing............................................................................... 7
1.3.7 Social tagging ....................................................................................... 7
1.3.8 Social sharing of software .................................................................... 7
1.3.9 Social networks .................................................................................... 8
1.3.10 Interlinking online communities......................................................... 8
1.3.11 Social Web applications in enterprise ................................................ 8
1.3.12 Towards the Social Semantic Web..................................................... 9
2 Motivation for applying Semantic Web technologies to the Social Web ..... 11
2.1 Web 2.0 and the Social Web...................................................................... 11
2.2 Addressing limitations in the Social Web with semantics ......................... 13
2.3 The Social Semantic Web: more than the sum of its parts......................... 15
2.4 A food chain of applications for the Social Semantic Web ....................... 17
2.5 A practical Social Semantic Web .............................................................. 19
3 Introduction to the Social Web (Web 2.0, social media, social software) .... 21
3.1 From the Web to a Social Web .................................................................. 21
3.2 Common technologies and trends .............................................................. 25
3.2.1 RSS..................................................................................................... 25
3.2.2 AJAX.................................................................................................. 27
3.2.3 Mashups ............................................................................................. 28
3.2.4 Advertising ......................................................................................... 30
3.2.5 The Web on any device ...................................................................... 32
3.2.6 Content delivery ................................................................................. 34
3.2.7 Cloud computing ................................................................................ 35
3.2.8 Folksonomies ..................................................................................... 38
3.3 Object-centred sociality ............................................................................. 39

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