1. The correct components of the 7-S framework are:
Correct Answer:
structure, strategy, shared values, style, staff, skills and systems.
2. With the globalization of markets, the tastes and preferences of consumers world-wide are:
converging upon a global norm.
3.The main advantage of a differentiation strategy in international markets lies in that:
the focus is taken away from price.
4.The goals of international marketing are to:
Your Answer:
expand business activities abroad.
create and retain customers in global markets.
5.Being a global organization means:
creating both standardized and customized products.
6.Which of the following represents a company's effort to identify and categorize groups of customers and countries according to common characteristics?
Answer:Global market segmentation
7.A global market leader is an organization which:
Answer:
is recognized as being ahead of the rest in terms of market share.
8.______ typically offer more flexibility in international markets.
SMEs
9.From the point of view of marketing, an organization that enjoys competitive advantage in an industry has done so by:
creating superior value for customers.
10.Regionalism is:
the grouping of countries into regional clusters based on geographic proximity.
11.The main aim of global marketing is to:
achieve all of the above.
12.Within an international context, what are 'economies of scope' synonymous with?
Reusing a resource from one business/country in additional businesses/countries.
13.The work of an international marketer is mainly concerned with:
adapting a marketing mix to enter a market in another country.
14.Key controllable factors in global marketing are:
marketing activities and plans
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