Big Fat Lies 2-Venuto.pdf

Presents…

BIG FAT LIES!!!

A Shocking Expose of the 12 Biggest

Scams, Cover-ups, Lies, Myths and

Deceptions In The Diet and Weight Loss

Industries!

By Tom Venuto, Author of

Burn The Fat, Feed The Muscle (BFFM)

Order the Burn the Fat, Feed the Muscle (BFFM) E-book at:

www.burnthefat.com

BIG FAT LIES is brought to you courtesy of:

www.bodybuildingapplied.com

This e-book may be freely distributed as long as

all links and content remain 100% intact

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Introduction

If you've ever walked into a health food store and asked for information

about supplements...

If you’ve ever read any one of the many popular bodybuilding or fitness

magazines...

If you've ever bought the latest best-selling diet book...

If you’ve ever watched late night TV and listened to a diet or fitness guru

preach about an amazing new diet, exercise machine or supplement...

If you’ve ever surfed the web for information about diet, nutrition or

training...

If you’ve ever done ANY of these things, then chances are...

YOU'VE BEEN LIED TO, MY FRIEND!

Are you shocked? Surprised? Outraged? If so, then join the club - you're

not alone. Honest information about nutrition and fat loss is harder to come

by than ever before, and nearly everyone has been misled at one time or

another. I know I have.

I wasted literally thousands of dollars on workout programs that didn’t “work

out” and supplements that didn’t do anything except give me “expensive

urine.”

To successfully navigate through today’s jungle of misleading and

conflicting information, you're going to have to become a very shrewd and

discriminating consumer. I’d like to help you do that, and that’s why I wrote

this short e-book.

There are three reasons why it's so hard to find truthful information today:

1) Money (Greed). Weight loss is a 30 billion-dollar a year industry. With

this kind of money at stake, unscrupulous marketers will tell you anything

- even outright lies - to get you to buy their products and to further their

financial interests.

2) Information overload . Now that we're in the information age, lack of

information is not a problem anymore. The problem these days is too

much information. Fitness and diet "guru's" preach about their "latest

breakthroughs" on TV infomercials 24 hours a day, seven days a week.

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Hundreds, even thousands of diet and exercise books fill bookstore

shelves. Dozens of magazines clutter the newsstands every month. And

to top it all off, the explosion of the Internet is adding to this "info-

quagmire" at an exponential rate. There are 16,400,000 web sites listed

on Google under “fitness” and 3,400,000 under “weight loss.”

3) Conflicting advice. Even industry professionals such as registered

dieticians, research scientists, MD's, PhD’s, and certified trainers, give a

tremendous amount of contradictory advice. There are a lot of opinions

out there and everyone seems to tell us something different.

This has left a lot of people frustrated, disillusioned, and thoroughly

confused. It's hard to know whom or what to believe anymore.

I want to do something about that. I want to do something that almost no

one else has the guts to do: That is, to tell the truth, the whole truth, and

nothing but the truth. And you’ll find it right here in this e-book.

So, without further ado, here they are: The 12 biggest fat loss lies -

exposed!

Fat Loss Lie #1:

You need supplements to lose fat.

Exercise, nutrition and the proper mental attitude (positive self-image) are

the only things you need to lose fat permanently. Supplements are not a

requirement. Some basic supplements are helpful for “nutritional

insurance,” and some supplements can help speed up the fat loss process

a little , but not nearly as much as the advertising leads you to believe.

Even supplements that have been proven effective are only responsible for

a small fraction of the results you achieve. Based on 20 years of

experience in bodybuilding and fitness, I believe that at least 97% of your

results will come from good training and good nutrition.

If most of your results come from nutrition and training, then why would you

chase after that last 3% “edge” if you haven’t even maximized the first

97%? Isn’t that approach completely backwards?

FOCUS ON YOUR DIET AND TRAINING PROGRAMS FIRST!

Believe it or not, advanced trainees, competitive bodybuilders or athletes

will probably benefit more from using supplements than beginners. High-

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level athletes are more likely to have "maxed-out” their training and nutrition

programs. Their diets are impeccable. Their training is intense. Their

discipline is unwavering.

Once you've reached a high level of development from intelligent, intense,

methodical training and quality nutrition, and the closer you get to your

ultimate genetic potential, the slower your progress will become. Progress

can and will continue indefinitely, but as you reach higher levels of

achievement, this is when supplements and other “minor” details make the

most difference.

In world-class athletics, competitions can be won or lost by hundredths of a

second, a tenth of a point, a fraction of a pound, or a single judge’s opinion.

The extra 3% that supplements might provide could be the difference

between winning and losing.

Now look at the average beginner or intermediate: They're still eating junk

foods and skipping meals. They're not even working out consistently. And

what do they do FIRST? You guessed it; they immediately run out

searching for a "shortcut" in the form of a pill or powder.

It's a shame that so many people look for easy ways instead of making the

effort to learn how to eat and train better.

“Superior people never wish it were easier, they wish they were

better!”

- Brian Tracy, Author of “Maximum Achievement”

It makes no sense to dive into heavy supplementation first in hopes of

finding an easier way. Get your nutrition and training in order and

maximize the first 97%. Once your training and nutrition is on point, THEN,

by all means, start nit-picking and sweating the small stuff: Take advantage

of every legal, natural and ethical edge possible to help you fulfill 100% of

your potential and gain a competitive advantage.

Respected exercise physiologist Dr. Tim Ziegenfuss of Kent State said,

“Supplements should be the icing on the cake.” That’s a good way of

looking at it. If anyone tries to convince you that supplements are essential

and that you can’t reach your goals without them, beware; they are

probably just trying to sell you something.

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Fat Loss Lie #2:

The only way to get really lean is to

"starve" yourself.

Most commercial diet programs are very low in calories. Many border on

starvation: 1200 calories, 1000 calories, even 800 calories or less!

Ironically, the more you slash your calories, the more your metabolism

slows down. In fact, very low calorie diets can actually make you fatter! It’s

physiologically impossible to achieve permanent fat loss by starving

yourself.

When you eat less, your body burns less. When you eat more, your body

burns more. It’s the ultimate paradox.

Very low calorie diets not only slow your metabolism so you burn fewer

calories, they can also cause muscle loss. Eventually, they shut down your

metabolism completely. When this happens, the weight loss stops and any

increase in calories that follows will cause immediate fat gain. This

“rebound effect” is inevitable, because no one can stay on low calories

forever.

“Dieting is not effective in controlling weight. You can get a

temporary weight loss with a diet, but each scheme ultimately

gives way to weight gain, and subsequent losses become

increasingly difficult. Worst of all, you get progressively fatter

on less food. Dieting actually makes you fatter!

- Dr. Lawrence Lamb, Author of The Weighting Game

Carefully scrutinize the calorie recommendations of any diet program

before you start it. You'll probably discover that 95% of them have you

slash your calories to “starvation” levels.

Any diet program that’s extremely low in calories will cause weight loss in

the beginning – but it will never work for long.

You see, the human body is very “smart” - it always strives to maintain a

magnificent state of equilibrium: Metabolism, body temperature, blood

sugar, hormone levels, acid-alkaline balance and every other system in the

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