2008_LCI_Detailed_Changes.pdf
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E60_E61 LCI Dealer Briefing Pack_Product Overview.nrp
BMW (UK) Ltd
Product Marketing
January 2007
Page 1
The new BMW 5 Series
Product Overview
Dealer Launch
Briefing
January 2007
The Ultimate Driving
Machine
BMW (UK) Ltd
Product Marketing
January 2007
Page 2
The new BMW 5 Series
Introduction
This document is intended to provide initial information on the
BMW 5 Series Lifecycle impulse (LCI). As such it covers design,
engines, transmissions, equipment levels and Innovations.
All Product data will be available on the BMW UK Dealer InfoNet
from 8 January 2007.
BMW (UK) Ltd
Product Marketing
January 2007
Page 3
The new BMW 5 Series
Contents
- Strategic objectives
- Launch timings
-Din
- Equipment
- Engines, transmission
-Comtitrs
-Itis
-riig
BMW (UK) Ltd
Product Marketing
January 2007
Page 4
The new BMW 5 Series
Strategic Objectives
– Further improve the strengths of the BMW 5 Series, whilst
removing potential purchase barriers
– Continue to lead the Executive segment
– Enhance areas of the car that have come into criticism
– Enhance specification, where appropriate
BMW (UK) Ltd
Product Marketing
January 2007
Page 5
The new BMW 5 Series
Launch timings
24 March 2007 will see the introduction of:
5 Series Saloon LCI
5 Series Touring LCI
Plik z chomika:
Steeler
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2008_LCI_Detailed_Changes.pdf
(1927 KB)
2008_LCI_Press_Release_US.pdf
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