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title : The Essential Buffett : Timeless Principles for the New Economy
author : Hagstrom, Robert G.
publisher : John Wiley & Sons, Inc. (US)
isbn10 | asin : 047138979X
print isbn13 : 9780471389798
ebook isbn13 : 9780471151036
language : English
subject Investments, Buffett, Warren, Portfolio management.
publication date : 2001
lcc : HG4521.H227 2001eb
ddc : 332.6
subject : Investments, Buffett, Warren, Portfolio management.
The Essential Buffett
Timeless Principles for the New Economy
Robert G. Hagstrom
Copyright © 2001 by Robert G. Hagstrom. All rights reserved.
Published by John Wiley & Sons, Inc.
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No part of this publication may be reproduced, stored in a retrieval system or transmitted
in any form or by any means, electronic, mechanical, photocopying, recording, scanning
or otherwise, except as permitted under Section 107 or 108 of the 1976 United States
Copyright Act, without either the prior written permission of the Publisher, or
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Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978)
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Permissions Department, John Wiley & Sons, Inc., 605 Third Avenue, New York, NY
10158-0012, (212) 850-6011, fax (212) 850-6008, E-Mail: PERMREQ@WILEY.COM.
This publication is designed to provide accurate and authoritative information in regard
to the subject matter covered. It is sold with the understanding that the publisher is not
engaged in rendering professional services. If professional advice or other expert
assistance is required, the services of a competent professional person should be sought.
Portions of this work have been reprinted from The Warren Buffett Way, copyright 1994,
1995 by Robert G. Hagstrom, and The Warren Buffett Portfolio, copyright 1999 by
Robert G. Hagstrom. Reprinted with permission of John Wiley & Sons, Inc.
This title is also available in print as ISBN 0-471-38979-X
For more information about Wiley products, visit our web site at www.Wiley.com
Investing is context dependent. The best investment advice is general and timeless, but
not very helpful if you have to figure out what to do today. "Buy low, sell high" is advice
that works in all investing environments. It doesn't matter if it's the twenty-first century
and you're Warren Buffett buying junk bonds, or the nineteenth century and you're a
Rothschild taking advantage of the panic surrounding Waterloo, or 500 B.C. and you're
the pre-Socratic philosopher Thales of Miletus, making his fortune in commodity markets.
The trouble with that advice, though, is that if you know what's low and what's high, you
don't need it. If you don't know, you don't need it either, since you won't be able to use it.
The more specific the advice, the more its use depends on the current environment
and how it evolves. The answer to almost every investment question is the same: It
depends. Are technology stocks a good investment? They were from 1996 through 1999,
but in 2000 they had their biggest yearly decline in history.
Are stocks a better long-term investment than bonds? It depends. Does your long
term start in the late 1920s and end in the late 1940s? Then the answer is "no." Or does it
start in the late l940s and end in the late 1960s? In that case, the answer is "of course."
The amount of time is the same; the result is totally different. When the answer is "it
depends," the question is context dependent.
Context dependence is why so much investment writing is useless after a few
weeks. The more specific the advice, the quicker it becomes dated. No one reads last
year's investment "strategy" pieces from the major Wall Street firms to get insight about
what to do. The demand for investment books is context dependent, too. Books about
monetary crises dominated the bestseller lists in the early to mid-1970s, inflation titles
were the rage in the early 1980s, and books about the Internet just finished their
briefflurry of fame.
The list of perennially useful investment books is short. Reminiscences of a Stock
Operator is a book most professional investors and nearly every successful trader has
read and found worthwhile. It is the thinly veiled story of legendary stock operator Jesse
Livermore, told in his own words and transcribed by Edwin Lefèvre, who is listed as the
author. Its value lies in its descriptions of situations that recur in every investment era,
and the strategies Livermore used to deal with them. He became adept at recognizing
recurring patterns and profiting from them. He was not so adept at recognizing that
superficially similar patterns can turn out to be substantially different. He made and lost
several fortunes; the last loss led him to shooting himselfin the men's room of the Sherry
Netherland hotel.
Another fine investment book is known more by its title than its contents. Where
Are the Customers' Yachts? by Fred Shwed is interesting as a period piecean amusing
picture of a mostly vanished world.
The rarest investment books are those that can be profitably read by everyone
interested in the craft of investing: books that inform, illuminate, and teach, that can be
reread in different periods and contexts and that will deepen our understanding or provide
new insights into the current situation.
For value investors, one classic is Ben Graham's The Intelligent Investor. First
published in the late 1940s, it reflects Security Analysis, his pioneering text, without the
heavy lif ting. You can be a good investor and never have read The Intelligent Investor,
but you'll be a better one if you have. Graham inspired and shaped the thinking of a
generation of value investors, the best known, of course, being Warren Buffett.
I first became aware of Warren Buffett in the mid-1970s through Adam Smith's now out
of print Super Money, the sequel to his best-selling tale of the late 1960s bull market, The
Money Game. Written after the severe declines of 1969 and 1970 and the bankruptcy of
the Penn Central Railroad, Super Money introduced Buffett in Chapter 5, titled
"Somebody Must Have Done Something Right: The Lessons of the Master." The chapter
was about Graham's principles of margin of safety and intrinsic value, illustrated through
the activities of Warren Buffett, then in his early forties and comfortably rich. Unlike the
famous fund managers of the 1960s such as Fred Carr, Fred Mates, and Gerry Tsai,
Buffett avoided the collapse, disbanding his partnership when speculative excess
removed the margin of safety he deemed necessary to continue investing in public
markets.
I was then in my mid-twenties and what immediately got my attention was that
Buffett's initial capital rounded to zero, but when he ended the partnership at 39 he had
$25 million. The way "Adam Smith" told it, Buffett got some money from friends and
family, and "sat in his bedroom of fice, reading through the manuals . . ." He bought
"quiet simple stocks, easy to understand, with a lot of time left over for the kids, for
hand-ball, for listening to the tall corn grow." Having an almost infinite capacity for
indolence, I thought this sounded pretty good. Start with nothing, read some stuff, buy a
few stocks, wait, get rich, and then hang it up before 40.
I read Ben Graham and began looking around for stuffon Buffett. I got some
money from friends and began buying stocks, simple, easy-to-understand companies
trading at low price-earnings multiples, preferably with lots of hard assets and a good
current ratio. I looked for net/nets, just as Graham advised. It was a little more work than
the method Nicholas Darvas advocated in How I Made $2,000,000 in the Stock Market,
which involved drawing boxes around the pattern of price action of a stock, as I recall,
but I figured if it was too easy then others might get the excess returns before I did.
I need not have worried. Twenty-five years later, it seems people are just as eager to
avoid thinking about the businesses underlying the stocks they buy as they ever were.
Markets behave pretty much as they have since the time of Thales. Most people prefer to
buy what is going up rather than what will go up. Peter Lynch has of ten said people will
do more research on a $1,000 purchase of a refrigerator than they will before they spend
$10,000 on a stock.
Today's markets are larger, deeper, offer more investment choices, move more
quickly, and are accompanied by much more noise than the markets of the past. Markets
have become democratized; more people own stocks than ever before, and governments
cannot ignore markets as they once thought they could.
Markets are all about value. Their function is to price assets and, despite their
shortcomings, no better system has been devised. Value is rarely overlooked for long.
That is true in the market for books, as well as in the market for stocks.
I have always been mystif ied by the desire to write books. If you are unknown to
the public, writing must surely have among the lowest probabilities of achieving an
adequate economic return of any activity. We are fortunate that Robert Hagstrom writes
books the way I eat cottage fries at the Post House in New York: compulsively. His
compulsion, unlike mine, is good for you.
The Essential Buffett revises, updates, and expands Robert's analysis of Warren
Buffett's investment methodology. It covers both stock selection and Buffett's style of
portfolio management, which Robert calls focus investing. It also contains much new
material about how to think about and apply Buffett's approach to the "New Economy."
One of the challenges for investors who believe intrinsic value and margin of
safety are the keys to investment success is how to use those concepts in a world that
seems increasingly without firm valuation moorings. Many of the old rules no longer
work. It used to be that stocks were unattractive relative to bonds when their yields
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