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THE JIM ROHN
WEEK THIRTY-SIX
Hello and welcome to Week Thirty-Six of The Jim Rohn One-Year Success Plan. We
hope you're having a tremendous week and are ready for this week's edition.
This month we launch Pillar Nine - Communication/Presentation. This is such a vital
piece to the success equation in both our personal and professional lives. Effective
communication will greatly enhance our lives, and I invite you to delve deep into the key
components of communication that Jim and Chris discuss this month.
Keep movin' on and reaching higher!
You're doing great!
Kyle
“It's not the matter you cover so much as it is the manner in which you cover it.”
-- Jim Rohn
Copyright Jim Rohn International 2002-2004
544
Copyright Jim Rohn International 2002-2004
545
COMMUNICATION/PRESENTATION
Jim Rohn's Ninth Pillar of Success: Communication /
Presentation, Part One - Fundamentals of Effective
Communication and Overcoming the Obstacles of
Communication
Hi, Jim Rohn here. Our topic this month is a critical component of mastering success. By
mastering the art of communication, you will increase every level of performance related
to your company, staff and individual performance, as well as all your personal
relationships.
This is what we are covering on the topic of Communication this month:
1. Fundamentals of Effective Communication and Overcoming the Obstacles of
Communication.
This covers the basic part and kinds of communication to help you
say it well. This lays the groundwork for everything else we talk about this month.
We also cover those obstacles that get in the way between you and effective
communication. All this in this week's edition.
2. Improving Relationship and Business Communications.
This covers the two basic
kinds of communication we have: business communication and our everyday
relationship communication. We will look at how to improve both kinds so you can
excel and enjoy every area of your life. We will cover this in next week's edition.
3. Verbal and Non-verbal Communication and Listening Skills.
This covers the two
kinds of communication we use and how to better use them. Most of us are aware of
our verbal communication, but less so of our non-verbal communication. We will also
take a look at how to be a better listener and why it pays to do so. We will cover this
in two weeks.
4. The Essentials of Powerful and Effective Presentations and Using
Communication to Further Your Dreams.
This covers all you need to become a
better speaker the next time you are called upon to give a presentation. Whether you
give one a year or one a week, the tips you get here will make a big difference. We
will also cover how communication plays a significant role in the pursuit and
achievement of your dreams. All of this in three weeks.
So let's get to it!
Copyright Jim Rohn International 2002-2004
546
Our very success is heavily dependant upon our ability to communicate. This is not just
for professional speakers. From school children to grandparents, everyone should work
on improving their communication skills so they can improve their lives. Improving your
ability to communicate will be one of the most important things you ever do.
One of the easiest ways to improve your communication is to start by solidifying your
base so-to-speak, by working on and improving the fundamentals. To get you started,
here are a few areas that everyone should know and master.
Communication is powerful - for good and for bad.
There is a proverb in the Bible
that says, "The tongue has the power of life and death." This is true. What a person
communicates can build people up or tear them down. The ability to communicate is a
powerful responsibility. Whole nations have been inspired to action because of the
passionate communication of a single individual. On the other hand, countless millions of
children have been deeply hurt because of the derogatory words spoken to them by their
parents. You have within you the incredible power of communication. You can create
tremendous things in your life if you take it seriously and use its power to help others and
to help yourself. The knowledge of this combined with a heart set on doing good, is the
first step in unleashing this incredible force!
Communication must be purposeful.
In order to be effective, your communication
should be on purpose. Yes, occasionally you may say something off the top of your head
and it can hold weight with others, but this is the exception and not the rule. In order to
become an effective communicator, you should be very purposeful about your
communication. Know what you want to communicate, when you want to communicate,
and how you want to communicate. Decide what kind of communication will enhance
your life and the life of those around you, and then plan your steps for communicating in
that way. Then work the plan. Know what it is you want to accomplish and how must you
communicate in order to do so.
What you say must match what you do.
Remember, people watch what you do, not just
what you say. What you do always outweighs what you say. If you say one thing and do
another, people will follow what you do. If you say something and back it up with your
actions, you will provide the "proof" for people who are listening to you, and they will
much more willingly follow your lead.
Improve the Big Two: Speaking and Writing.
When it comes to communication, these
are the Big Two that everyone can improve upon--speaking and writing. For every one
step that you take to increase your ability to speak and write, you will improve your
career position two steps. Don't think that you have to become the best speaker or writer
in the world. Just set your sights on the next level above where you are now. Once you
get there, then continue to work to the next level.
Copyright Jim Rohn International 2002-2004
547
Here are a few tips on becoming a better speaker and writer:
Becoming a better speaker:
Join Toastmasters
Take a college course on public speaking
Give a speech in front of a mirror
Just speak - wherever you can
Becoming a better writer:
Keep a journal
Join a writing club
Have people who are more skilled than you help edit (critique) your letters and emails
Take a college course on writing
Write that book you've been thinking about
Becoming a better speaker and writer will be based on three things: doing it, getting
feedback, and acting on that feedback.
Learn to listen.
Communication is not one direction. It goes both ways. To become an
effective communicator, you must be a good listener. All of the following examples show
the power of listening: the parent who listens for the feelings of his or her child; the
salesperson who listens for what kind of product the client wants; the boss who listens to
the concerns of his employees. Can you see how listening in those situations enables you
to become a better communicator? Once you know what your "audience" wants, you are
better able to communicate to them. We covered listening skills last month in detail. I
would encourage you to go back over those items until they become a natural part of you.
Care about the people with whom you communicate.
Talk with them, not to them.
People don't want you to talk at them. They want to communicate. Think about it: the
root word is "commune." It means to live and share together. This is what we do when
we communicate together--we share words and ideas. This means we must care about the
people we are communicating with. We should be interested in their needs and desires.
And when we know those, we can communicate more effectively with them.
Focus on clarity.
The most effective communication is clear communication. Many
beginning speakers believe that they should be as verbose as possible--but that is not
what makes them effective! The important principle is clarity. Do they (your audience)
understand your message? That is the question. If they don't, then you haven't
communicated. Be as clear and concise as you can. Never go any longer than it takes to
make the communication as clear as it needs to be. Above all, make sure that when you
are finished that they understand.
Communicate over and over again.
In order to be effective, communication must be
done over and over again. The parent or boss who yells, "How many times must I tell
you?" is really just proving again that people need to hear a message many times before
they internalize it. That is just the difficult nature of communication (some of which
Chris will write about in the next section). Very rarely will you be able to communicate
something just once and have someone or some group walk away with full
Copyright Jim Rohn International 2002-2004
548
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