FIZ_2010_en.pdf

Research and Development Network.

From the Original Idea to Final Innovation

in a Networked World.

Innovation is the driving force for the success of the BMW Group.

Innovation coming from a global Research and Innovation Network

where the BMW Group’s development specialists work close together

and develop solutions today for mobility challenges of tomorrow.

Visions, creativity and passion thus serve to create products offering

the customer the direct benefits and experience of the BMW Group’s

innovative power.

BMW Group

The Driving Force:

Passion for Innovation.

The image of the ingenious inventor working all

by himself in his workshop has long been a thing

of the past in the automotive industry. Today some

8,900 specialists interact with one another in the

BMW Group’s Research and Development Network.

Through efficient processes and close interaction

of the development departments, each individual

contributes directly to the creation of new products

and, as a result, to the overall success of the BMW

Group with its brands BMW, MINI, and Rolls-Royce.

already in place and almost 900 new or extended

patents made out in the year 2008 alone. But not

every good idea is necessarily a genuine innovation.

Only ideas offering the customers added value and

benefits they will really feel, are pursued and exam-

ined in greater detail. Quite simply because “innova-

tion” is not a purpose in itself for the BMW Group,

but rather a specific line of action oriented towards

the customer. Precisely this is why the BMW Group

concentrates on clearly defined areas of technol-

ogy from which the customer benefits directly and

promotes in particular those developments which

stand for ongoing progress in the areas of safety,

economy, and driving pleasure.

The innovative power of the BMW Group is con-

firmed by approximately 60,000 design utilities and

protective rights – thereof some 13,000 patents –

Active Innovation Management.

Keeping a close eye on customer benefits, the

BMW Group pursues a three-stage process of in-

novation. First, the development specialists, inter-

acting with partners in development from all over

the world, identify trends and technologies pointing

into the future. Taking the second step, special-

ists in innovation management assess the results

achieved for their technical and economical imple-

mentation, as well as the benefits actually offered

to the customer. Solutions developed in this way to

the appropriate standard of technical maturity are

then carried over by the BMW Group’s engineers to

the series development process and, ultimately, to

a specific product.

considering how these technologies and develop-

ments might be transferred into the automobile.

Working together in a constructive atmosphere,

BMW Group specialists then continue the develop-

ment of these ideas , upgrading them where appro-

priate in an efficient process all the way to regular

production.

Architecture with short distances

To ensure the rapid implementation of innovations,

the BMW Group keeps communication routes as

short and efficient as possible. This also comes

out most clearly through the architecture of BMW’s

Research Centre: The Research and Innovation

Centre in Munich allowing direct and short-distance

communication of employees through its honey-

comb structure dates back to the year 1986. The

adjacent Project Building, again through its architec-

ture, follows the so-called Product Creation Process

of the BMW Group, bringing together all specialists

from Development, , Production and Purchasing

in one joint project area while working on a specific

vehicle project.

The culture of innovation

The future of the automobile is established by the

BMW Group through a deeply rooted culture of

innovation lived out every day in all areas of devel-

opment. Together with suppliers, universities and

research institutes, BMW examines and assesses

future-oriented trends and technologies also in

areas such as aerospace or the software industry,

The BMW Group’s Research and Development Network –

Eleven Centres in Five Countries.

To recognise trends in good time and offer appro-

priate, tailor-made solutions, it is essential for the

BMW Group to communicate directly with the most

important markets. Incorporating eleven locations in

five countries, the BMW Group’s Research network

spans the entire world and is always up-to-date.

Strong partnerships with, say, local universities and

research institutes also ensure that the BMW Group

Research Network is always technically up-to-date

and clearly oriented towards the customer.

The BMW Group’s Diesel Competence Centre is

BMW Motoren GmbH in Steyr, Austria. Coopera-

tion with specialists in production and with suppli-

ers starts here form the very beginning in the initial

stage of development. The same applies to the

Innovation and Technology Centre in the German

town of Landshut, where in particular specialists

on lightweight technologies examine and develop

innovative materials and appropriate production

methods. Thanks to the strategically favourable

location of the Landshut Centre between Vehicle

Development and Production, knowledge gained

here goes straight into the construction and pro-

duction of new components and vehicles.

Interaction of Development Centres

The technical heart of the BMW Group beats in

the BMW Group Research and Innovation Centre

or the “FIZ”, as it is called for short. One of the most

advanced development centres in the global auto-

motive industry, this unique facility serves as the

central interface for all technical and design-related

activities in BMW research and development. All

of the BMW Group’s other Innovation Centres are

directly connected to the FIZ, acting as both a

service provider and driving force in the develop-

ment process.

BMW Group Research and Development is repre-

sented in the United States by no less than four

institutions. The California Innovation Triangle com-

prises not only the BMW Group Technology Office

in Palo Alto, but also the Engineering and Emission

Test Center in Oxnard as well as BMW Designworks

USA in Newbury Park. The US Development Office,

in turn, is located on the East Coast in Woodcliff

Lake.

The two subsidiaries BMW Forschung und Technik

GmbH and BMW Car IT GmbH are both based in

Munich, working on new technologies for use in the

automobile. At the same time the BMW Group’s

Research and Technology Division interacts closely

with its own global network of partners in research

and development.

The BMW Group has additional Development

Offices in Beijing (China) and Tokyo (Japan).

2007

2008

2009

9,800

Headcount

Research and development network

9,300

8,900

3,144

Research and development expense

in Euro million

2,864

2,488

5.6

5.4

4.8

Research and development ratio in %

Efficient Dynamics –

Even Better Performanceon Even Less Fuel.

The BMW Group initiated the Efficient Dynamics

development strategy quite some time ago in the

year 2000 – and ever since this strategy has served

to consistently innovate products in reducing both

fuel consumption and CO 2 emissions while offering

an even higher standard of performance and driving

dynamics. A further important point is that the tech-

nologies introduced in this context are not limited to

specific models, but rather develop their full impact

as a firm and regular feature of the BMW Group’s

entire car fleet. As a result, BMW Group average fleet

consumption has dropped faster and more consist-

ently than that of any other car maker in recent years.

The BMW Vision EfficientDynamics concept car

demonstrates the options possible in the context

of Efficient Dynamics, clearly bearing out the ob-

jectives and potential of this development strategy

in concentrated form: a combustion engine with

supreme efficiency, intelligent energy management,

BMW ActiveHybrid technology with innovative

storage of electric power, intelligent lightweight con-

struction and aerodynamics consistently optimised

to the highest standard.

The ambitious aims of the BMW Group in pursuing

Efficient Dynamics are also borne out by the estab-

lishment of the Aerodynamic Test Centre in 2009

and the Energy and Environmental Test Centre in

2010. The new wind tunnels and climate chambers

created here open up new, realistic development

options in areas such as aerodynamics and energy

management highly relevant to the reduction of fuel

consumption.

Efficient Dynamics consistently queries existing

solutions throughout the entire car, searching stead-

ily for new options in making mobility increasingly

efficient in future and reducing the use of resources

in the process. Apart from the ongoing enhancement

of conventional drive systems and hybrid solutions

in their efficiency, the Efficient Dynamics strategy

includes alternative drive concepts such as electro-

mobility or – in the long term – hydrogen gained in

a regenerative process.

Electro-mobility

Introducing the MINI E, the BMW Group already

enables the motorist to drive with zero emissions

today through an alternative powertrain. In a test

fleet of no less than 600 cars, the MINI E, with its

150 kW/204 hp electric motor, provides a convinc-

ing example of sustainable mobility without forego-

ing the usual standard of driving pleasure. Hence,

the MINI E, as MINI’s first zero-emission car, already

meets the most demanding challenges for mobility

of the future.

Achievements so far

Reduction of CO 2 emissions by BMW Group cars

the EU from 1995 – 2008 by almost

27 %

CO 2 emissions by BMW Group

2005

189 g/km

cars in Europe (EU15)

2008

154 g/km

Everyday use of hydrogen

proved in BMW Hydrogen 7

over an overall distance of more than

4 mill km

Another fleet of BMW electric cars will be making

its appearance on the road in 2011, both test fleets

offering important findings for the series produc-

tion of electrically driven cars before the end of this

decade.

The future – BMW Vision EfficientDynamics

Overall output

262 kW/356 hp

Performance estimate

0 – 100 km/ h in 4.8 sec

Fuel consumption in the EU test cycle

3.76 ltr/ 100 km (equal to 75.12 mpg imp)

CO 2 emissions

99 g/km

Drag coefficient (c x )

0.22

Connected Drive –

the Car Communicating with its Surroundings.

A further highlight in the process of development is

networking the car with its surroundings and traffic

conditions. An ongoing process of innovation dating

back to the early 1970s has culminated in the intro-

duction of BMW ConnectedDrive for greater com-

fort, enhanced infotainment, and superior safety in

the car. Connected Drive ensures active exchange

of information between the driver, the car and its sur-

roundings, leaving lots of space for further, trendset-

ting innovations still to come.

Enhanced Emergency Call

The most important requirement in an accident

is to provide help quickly and fully in line with the

requirements encountered. Precisely this is why the

BMW Group has offered an emergency call function

ever since 1997, the car itself alarming the BMW Call

Center in the event of an accident and at the same

time transmitting data crucial to the survival of the

individuals involved. Apart from its exact location, the

car also transmits data from numerous built-in sen-

sors, giving rescuers, before they even arrive at the

scene of the accident, detailed information on the

type of collision as well as the number of occupants

and their risk of injury. This life-preserving service

is the product of close cooperation between BMW

Group accident researchers and safety experts, on

the one hand, and accident physicians at the William

Lehman Injury Research Center in Miami, USA, on

the other.

Highlights of Connected Drive the way it is estab-

lished today include BMW NightVision even able

to detect individual persons, a telephone enquiry

service transferring data straight to the navigation

system, the option to download routes into the navi-

gation system through mobile connections or USB,

as well as an Enhanced Emergency Call function.

A further essential point is that Connected Drive

makes the BMW Group the world‘s first car manu-

facturer to allow unrestricted use of the internet in

the car.

MINI Connected

Connected Drive has been developed to a very spe-

cial standard in MINI: MINI Connected. This particular

system integrates an internet-based consumer elec-

tronics device such as a Smartphone into the MINI:

With the Smartphone being able to access the in-

ternet, MINI Connected establishes a direct link with

the world outside the car, the internet or social com-

munities. This will enable the MINI to twitter in future,

using vehicle data to send out a message such as

“Driving in the direction of Palo Alto at a current

speed of 56 mph”.

Safety also after an accident has occurred.

Faster rescue increases chances of survival.

Average rescue time for accidents outside of town (in Germany).

Time until

the accident

is noticed

Actual

duration

of report

Time required

for planning

and departure

2.2

7.8

Time for reporting the accident

1 1 9.2

Driving and search time

1.5 1 1 8.2

Rescue time shortened

by an automatic emergency call

AMULETT

The AMULETT Research Project shows how pe-

destrian safety may be further improved in future by

Connected Drive: AMULETT focuses on accidents

which happen whenever the driver fails to see a pe-

destrian or sees him too late. To perform this function

the vehicle communicates with a radio transponder

on the pedestrian’s body. Receiving an enquiry from

the car, the transponder sends out a signal pinpoint-

ing the location of the pedestrian and identifying

him as a road user at the risk of injury. This warns

the driver and allows him to respond appropriately.

Research is even being conducted on the option to

apply the brakes automatically in an emergency.

minutes

11.7

21.2

Road traffic statistics in Germany

1970 20.8 mill motor vehicles registered

2008 51.3 mill motor vehicles registered

1970 201 bill kilometres (125 bill miles) covered

2008 690 bill kilometres (429 bill miles) covered

2009 (Forecast: approx 687 bill km/427 bill m)

1970 21,332 traffic fatalities

2008 4,477 traffic fatalities

2009 (Forecast: approx 4,100 traffic fatalities)

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