Web.Design.and.Marketing.Solutions.for.Business.Websites.Aug.2007.pdf

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Kevin Potts

Web Design and Marketing Solutions

for Business Websites

Kevin Potts

Web Design and Marketing Solutions

for Business Websites

electronic or mechanical, including photocopying, recording, or by any information storage or retrieval

system, without the prior written permission of the copyright owner and the publisher.

ISBN-13 (pbk): 978-1-59059-839-9

ISBN-10 (pbk): 1-59059-839-3

Printed and bound in the United States of America 9 8 7 6 5 4 3 2 1

Trademarked names may appear in this book. Rather than use a trademark symbol with every occurrence

of a trademarked name, we use the names only in an editorial fashion and to the benefit of the trademark

owner, with no intention of infringement of the trademark.

Distributed to the book trade worldwide by Springer-Verlag New York, Inc., 233 Spring Street, 6th Floor,

New York, NY 10013. Phone 1-800-SPRINGER, fax 201-348-4505, e-mail orders- ny@springer-sbm.com, or

visit www.springeronline.com.

For information on translations, please contact Apress directly at 2855 Telegraph Avenue, Suite 600,

Berkeley, CA 94705. Phone 510-549-5930, fax 510-549-5939, e-mail info@apress.com,

or visit www.apress.com.

The information in this book is distributed on an “as is” basis, without warranty. Although every precaution

has been taken in the preparation of this work, neither the author(s) nor Apress shall have any liability to

any person or entity with respect to any loss or damage caused or alleged to be caused directly or

indirectly by the information contained in this work.

The source code for this book is freely available to readers at www.friendsofed.com in the

Downloads section.

Credits

Lead Editor

Matthew Moodie

Assistant Production Director

Kari Brooks-Copony

Technical Reviewer

Brian Warren

Production Editor

Laura Esterman

Editorial Board

Steve Anglin, Ewan Buckingham,

Gary Cornell, Jonathan Gennick,

Jason Gilmore, Jonathan Hassell,

Chris Mills, Matthew Moodie,

Jeffrey Pepper, Ben Renow-Clarke,

Dominic Shakeshaft, Matt Wade,

Tom Welsh

Compositor

Dina Quan

Artist

April Milne

Proofreader

Linda Seifert

Project Manager

Katie Stence

Indexer

Julie Grady

Copy Editor

Damon Larson

Interior and Cover Designer

Kurt Krames

Manufacturing Director

Tom Debolski

There are many things in life where the simplicity of the final product

belies the intense process of creation. Making sausage is one, writing a

book is another. Web Design and Marketing Solutions for Business

Websites is the culmination of not only my time, but my family’s as

well, which was largely spent wondering where I’d gone to for a year.

This book was only possible with their love. My wife, who has dubbed

the project “the other woman in my life,” has been supportive

beyond the call of duty. My three children, who are my sun and air,

have shown a patience that is beyond their young years, even when

demanding their evening bottle or asking to watch Cars with them for

the 912 th time. I love you all, and this book—in its own technical,

nerdy, plotless way—is dedicated to each one of you.

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