Green & Design.pdf

July/August 2009

www.greenanddesign.com

Bardessono in Napa Valley

Greening the Capitol

Do You Have to Be LEED to BE Green?

Marketing Sustainability

Down to Earth Strategies for High Rise Buildings

Cheryl Durst,

Executive Vice President and CEO of IIDA

On Friday, January 29, 2010, get inspired by the best interiors projects,

strong coffee, and legendary leaders of the design industry.

It’s a chance to kick off a year-long celebration of the 50th anniversary of

Contract , celebrate who we are, what we do, and the magazine we read.

Have breakfast with me! After all, it is the most important meal of the day.

www.contractmagazine.com

July/August

contents

Hot Topic

Is Carbon Neutral Possible?

In the heart of Washington, D.C., a

pre-civil war, wood-framed house is going

through a remarkable renaissance to be

the District’s ﬁrst carbon-neutral home

Northern Exposure

The North Face explores its sustainable side

in its Boise, Idaho, store

Industrial Chic

Baltimore developer Patrick Turner has

transformed an old grain elevator into an

urban, mixed-use oasis and adaptive reuse

showcase

Consumer

Growing Green

Get a piece of the action with a clear

environmental marketing strategy

Interview

Walking the Walk

Under its Green the Capitol Initiative, the

U.S. House of Representatives challenges

itself to lead by example

Essay

Firmly Planted

Ensuring human scale to super-tall and

high-impact structures

Global Green

Green Building Goes Global

As the international community embraces

sustainability, a common goal has

engendered an uncommon level of

cooperation

Design

The Energizer Effect

TannerHecht Architecture achieves

LEED-CI Platinum certiﬁcation for the San

Francisco-based Energy Foundation in a

space that reﬂects the vibrancy of its

employees and dedication to its mission

Legal

Here Come the Lawyers

Tenants play a signiﬁcant role in a

building’s green status

Natural Wonders

WATG designs a boutique luxury inn and

spa in the heart of Napa Valley that

merges contemporary reﬁnement with

eco-friendly earthiness

Opinion

Do You Have to be LEED to be Green?

Above the Fray

Kuhn Architects, the new P.D. 59 is a

lofty, fresh take on an urban school

Departments

Editorial

Products

Sources

Sources and Ad Index

July/August 2009 | www.greenanddesign.com

editorial

Deﬁning Green

On the one hand, the Global Green

article (see p. 46) in this current issue of

Green & Design about the USGBC’s

global initiatives focuses on the lofty

goals and remarkable progress this

organization has made to raise the level of awareness

and cooperation regarding the need for sustainable

building practices around the world. On the other hand,

our opinion column (see p. 52) by Paul Prechter of Carlisle

Development Group makes the case that projects not

designed to LEED standards can still be considered green.

So what’s up with these seemingly contradictory

positions? The answer lies in the understanding that

sustainable building is an inexact science, which

acknowledges no single champion and embraces a

variety of means to the same outcome. In the end, it is up

to the architect, designer, developer, builder, and of

course the client to decide which is the best and most

appropriate path to follow.

Jennifer Thiele Busch

Editorial Director

jennifer.busch@nielsen.com

Katie Weeks

Senior Editor

katie.weeks@nielsen.com

Jonathan Marsland

Creative Director

jonathan.marsland@nielsen.com

Barbara W. Lau

Production Manager

barbara.lau@nielsen.com

Editorial Advisory Board

Alison Embrey Medina, Editor, DDI

Magazine; Tara Mastrelli, Managing Editor,

HD Magazine; Diana Mosher, Editor, Multi-

Housing News; Suzann Silverman, Editor,

Commercial Property News; Christina

Trauthwein, Editor, Kitchen + Bath Business

That includes the methods that are not necessarily

focused on environmental sustainability at all, like the

advice that John Wong of landscape architecture,

planning and urban design ﬁrm SWA Group offers

(see p. 18) about how to make skyscrapers more

habitable and hospitable within the urban grid, so that

they complement and enhance, rather than conﬂict with

their surroundings. One thing that is often forgotten in the

passionate quest for sustainability is that human and

community sustainability—not just environmental

sustainability—are important parts to the equation.

Therefore, we can still talk about sustainable environments

from the perspective of what buildings give back to

people, not just nature, and the discussion is every bit

as valid.

Editorial Ofﬁces

646-654-4500 phone

770 Broadway, 13th Floor

New York, NY 10003

President: Greg Farrar

Senior Vice Presidents: Michael Alicea (Human

Resources); Sloane Googin (Finance); Mark

Hosbein (Marketing); Gerry Byrne (Media &

Entertainment); Sabrina Chow (Brand Media and

Corporate Development); David Loechner

(Retail); Joe Randall (Building & Design);

Mary Kay Sustek (Central Services)

Vice Presidents: Howard Appelbaum (Licensing):

Jennifer Grego (Manufacturing & Distribution);

Joanne Wheatley (Audience Marketing)

04 www.greenanddesign.com | July/August 2009

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