Jay Abraham - Preflight Strategy Check List.pdf - Marketing & PR - zauszka

Confidential

Strategy Pre-Flight

Checklist

By Jay Abraham

Jay Abraham

Dear Strategy Setting Super Summit Participant:

Outlined below are the Strategy Pre-flight Checklist items which you can immediately

use to stimulate your marketing strategy creation and deployment with your team.

Personally, I use this list to jog my own thinking when engineering marketing strategies

for myself and own clients… Seeing how I can further enhance or create a more

pervasive marketing strategies… with as many multiple inputs, outputs, resources, pillars,

efforts and actions as I can. Using the list has four main benefits to you and your

business:

To help formulate your strategy initially.

To help you appreciate the options and resources you have available to

you. You’ll start to appreciate how much you have at your disposal when

engineering the optimum strategy for your business. Each section is like

an “arsenal of opportunity ”.

To give you a checklist to see if you missed anything absolutely essential

to the creation of your marketing strategy.

And once you start integrating this checklist within your business, I think

you’ll find it to be a constant source of ideas regarding what you can focus

on next, while still keeping your master strategy in place . This list will

eliminate your jumping around tactically and inefficiently.

In order to creatively generate a marketing strategy you must be aware of your resources,

options, alternative actions, sources of information, etc. If you don’t, you’ll most likely

settle for a strategy which is sub-optimized because of a severe lack of awareness of

resources, flexibility of action, or information available when you initially devise your

strategy. Thereby crippling your efforts and minimizing your results “from the get go”.

In my consulting, I have notice people generate a strategy based upon what they know or

what they have experienced. Rarely is it based upon what’s possible. This is my attempt

to expand your awareness of what’s available and what’s within your capability related to

massively growing your business--- Strategically . Your job here is to figure out how to

creatively innovate, integrate and engineer the most important ones for your and your

business.

You can use this “preflight checklist” also as strategic “ cheat sheet ”. To make sure that

you know all the specific things you can do as a part of your master, command or field

strategies. It is really helpful when deciding out what the next steps or options you should

take to fully deploy your strategy.

I wish the best of strategic success!

Yours Truly,

Jay L. Abraham

PS: Please feel free to add your own unique resources, actions or points of impact.

These 11 pages are meant to stimulate your thinking and not the be all and end all. In

fact, if I were you, I’d look at it as a starting point for your strategy creation efforts.

PPS: The biggest opportunity in using this document is to stimulate you to engineer

hybrids as I do in my own work. You may want to try taking a two or more of the items

and creating a hybrid specific marketing campaign.

Strategy

Pre-Flight Checklist

Data, Research and Information Sources

Employees Surveys

Focus Groups

Interviews

Customer and Prospect Questionnaires

Point of Purchase Surveys

Research Companies

Trade Shows

User Groups

Sales Historical Records

“Amazon.com” School of Research

Internet Sources

Competitors Literature, Customers and Web Site

CRM System & Databases

Trade Magazines & Newsletters

Training Programs

Associations

The Library

The Bookstore

Coaches and Consultants

Vision

90 Day Plan

1 Year Plan

3 Year Plan

5 Year Plan

Purpose & Company Values; What You Aspire To

Mission Statement

Product Vision

Long Term; Global Vision

What is Your Company’s Legacy?

Strategy

Pre-Flight Checklist

Goals

Cash Flow

Revenue

Net Worth

Profitability

# of Customers

# of Products Sold

# of Orders

Inventory Turns

# of Employees

Amount of Cost Reductions

Return on Investment

Return on Equity

Increased Square Footage

Return on Sqft.

Your Strategy

Your Current Master Marketing Strategy

Your Current Command/Field Strategies

Your Current Integrated “Game Plan”

Your Current Specific Working Tactics

Key Indicators & Concepts

Marginal Net Worth; Lifetime Value of a Client

USP

Dream 100

Financial Resources

Angels Investors

Personal Savings

Credit Lines

Jay Abraham - Preflight Strategy Check List.pdf

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