Attracting Capital from Angels.pdf

A TTRACTING

C APITAL

FROM

A NGELS

H OW T HEIR M ONEY — AND T HEIR

E XPERIENCE —C AN H ELP Y OU

B UILD A S UCCESSFUL C OMPANY

BRIAN E. HILL

and

DEE POWER

JOHN WILEY & SONS, INC.

A TTRACTING

C APITAL

FROM

A NGELS

H OW T HEIR M ONEY — AND T HEIR

E XPERIENCE —C AN H ELP Y OU

B UILD A S UCCESSFUL C OMPANY

BRIAN E. HILL

and

DEE POWER

JOHN WILEY & SONS, INC.

Published by John Wiley & Sons, Inc., New York.

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Preface

H undreds of angel investors, entrepreneurs, and experts contributed

to Attracting Capital from Angels through short question-and-an-

swer sessions, surveys, and in-depth interviews. The angels are from

all parts of the United States. Some have been investing for many years;

others have limited investing experience; a few have founded angel net-

works. The angels interviewed or surveyed were for the most part accred-

ited and have invested in more than one company. Some of the names

you will recognize as they have achieved a certain visibility within the

venture capital and private equity community.

Fifty accredited investors completed our survey and gave us a picture of

the average angel investor, but please remember: If you are an entrepre-

neur looking for investors, don’t rely on generalizations. Angels vary

widely in personalities, investment preferences, and desired involvement.

All the angels we talked to, whether they preferred to remain anony-

mous or allowed themselves to be identified, provided valuable input

and advice.

Seventeen professionals in the fields of law, accounting, marketing,

public relations, and other disciplines contributed their expertise and

added immeasurably to the value of the book. You can find out more

about them in the Appendix.

Acknowledgments

T he first people to thank are our fathers, Owen L. Hill and Harry D.

Power, who viewed writing as something exciting to do.

iii

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