SuperBike.Magazine.2007-10.-.Oct.2007.-.Britain's.Greatest.Riding.pdf

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OCTOBER 2007 ■ WWW.SUPERBIKE.CO.UK ■ UK £4.00 ■ USA $8.75 ■ CANADA $10.25

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PAGE 46

Dead Funny

Former funnymen now pushing up the daisies

��

editor

Editor

Kenny Pryde

TOMMY COOPER

White rabbit...yellow rab-

bit...white rabbit...

urgghhh...thud

Deputy Editor

Alan Dowds

BENNY HILL

Fastest milkman in the

west? Well not any more

kenny_pryde@ipcmedia.com

020 8726 8444

alan_dowds

@ipcmedia.com

020 8726 8445

kenny_pryde

@ipcmedia.com

“ I sat in on

Features Editor

Simon Roots

PETER SELLERS

You can’t ﬁ ght in

here!

This is the war room

020 8726 8442

simon_roots

@ipcmedia.com

Real World Editor

Jon Pearson

BOB MONKHOUSE

Shit on Family Fortunes.

Funny in cancer ads.

020 8726 8443

jon_pearson

@ipcmedia.com

The amount

of advertising

Triumph spends

with us hasn’t changed

over time. The other idea that we

always write that the newest bikes

are always better doesn’t hold water

either? Our regular ‘Old versus new’

hasn’t always come down in support

of new models and recent launch

test rides on the Z1000, the ZX-10R,

Fazer and Yamaha FJR haven’t been

thrilled by the ‘improvements’ in

newer models either.

I could go

on, but I’m sure

you’ve grasped the

essential point.

We have to make a

‘good’ magazine,

a magazine you

can rely on to tell

you the truth and

if we started to lie,

you’d smell it a mile

off. At which point

– reasonably enough

– you’d probably stop buying us. We

tell you the truth because it’s the

only serious and credible option we

have. Our independence is also your

‘guarantee’ that you can trust what

you read inside because, unlike web

‘experts’ and websites, you’ve got

everyone’s direct phone number and

email address if you think we’re out

of order. Plus, you know where we

live and what

we look like...

research on

this magazine recently. We got

groups of bike mag readers – not

just SuperBike – and asked them

what they thought of the revamped

magazine. I was ‘hiding’ behind

a screen in an adjoining room,

eavesdropping, feeling a bit like a

criminal and a bit like a pervert (no

change there then...).

In truth, the one thing that really

pissed me off was the repeated

assertion that we

were in the pockets

of manufacturers.

Basically, the

argument was that

we had to say nice

things about new

bikes otherwise the

manufacturers would

pull their advertising

out of the magazine.

I’m sure there

are a few marketing

men at bike

manufacturers having a chortle over

this one. As is often the case with

conspiracy theories, the facts don’t

support the ‘magazine tests are

corrupt’ story.

In the past year Honda – whose

CBR600RR and Hornet came top in

recent group tests – has had two

pages of advertising in the magazine.

Suzuki, whose GSX-R1000 K7 was

our pick of the 1000cc crop, has

advertised the same amount.

When a bike is no good

– Triumph’s ﬂ awed Daytona TT600

or 955i – then we’ll say it. When

Triumph started making great bikes

like the Daytona 675 and Rocket III,

then we’ve said what we thought.

Staff Writer

David Bradford

RICHARD PRYOR

Best known for

‘Live in Concert’.

Now dead in a box.

Road Tester

Dave Smith

RONNIE BARKER

Open All Hours?

He’s closed now.

020 8726 8440

david_bradford

@ipcmedia.com

Art Editor

Huw Williams

SPIKE MILLIGAN

He told us he was ill.

020 8726 8419

Assistant Art Editor

Jayne Toyne

MIKE REID

The big man won’t run, run,

run, run, runaround

anymore.

020 8726 8439

jayne_toyne

@ipcmedia.com

020 8726 8438

huw_williams

@ipcmedia.com

I was ‘hiding’

behind a screen in

an adjoining room,

eavesdropping,

feeling a bit like a

criminal and a bit

like a pervert

Web Content manager

Gemma Bailey

ERIC MORECAMBE

Played the right notes, in the

wrong order.

020 8726 8204

gemma_bailey@

ipcmedia.com

Editorial PA

Nuala Fitzgerald

JOHN BELUSHI

Toga! No, shroud.

020 8726 8419

nuala_ﬁ tzgerald

@ipcmedia.com

Suits

Publishing Director

Keith Foster

020 8726 8400

keith_foster@ipcmedia.com

Marketing manager

Adrian Vaughan

020 8726 8401

adrian_vaughan@ipcmedia.com

Keith Fosters PA

Natalie Hicks

020 8726 8402

natalie_hicks@ipcmedia.com

Small Print

An amnesiac walks into a bar...

SuperBike is produced at Leon House, 233 High St, Croydon, Surrey

CR9 1HZ, part of IPC Country and Leisure Magazines, which is part

of the IPC Magazines Group. All enquiries on direct lines above or

switchboard on 020 8726 8000. Fax on 020 8726 8499.

General e-mail is on: superbike@ipcmedia.com

...says to the bar man...

Call 020 7261 7704 if you have trouble ﬁ nding us

‘Do I come here often?”

Sales

Advertising manager

Steve Jones

020 8726 8415

steve_jones@ipcmedia.com

Display senior sales executive

Neil Handley

020 8726 8411

neil_handley@ipcmedia.com

Ad production

Clare Payne

020 8726 8316

clare_payne@ipcmedia.com

Classiﬁ ed sales manager

Sue Bann

020 8726 8412

susan_bann@ipcmedia.com

Classiﬁ ed sales executive

Jay Firmager

020 8726 84127

jay_ﬁ rmager@ipcmedia.com

Subscribe on the subs page. Full rates are £43.20 for UK and BFPO

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of World for air mail. Send cheques to IPC Media Subscriptions,

Freepost CY1061, PO Box 272, Haywards Heath, Sussex, RH16 3FS,

or phone 01444 475675. Back issues are on 01733 370800

Boom boom!

”

Colour repro at CTT, Sutherland House, London E17 6BU, 020 8523

6705 Printers, St Ives Andover Ltd, Telford Gate, Westport Way

Ind. Est, Andover, Hants, SP10 3SF, 01264 387000, and distributors,

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NEXT ISSUE ON SALE: 26/9/2007

SuperBike is published by

Focus Network Magazines

and is copyright ISSN

no 0262 8456

ABC 50,023

Kenny Pryde Editor

Audited sales ﬁ gure from January - December 2006

SuperBike

The

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