Strategy made easy.pdf

Business Strategy

Made Simple

Rodney Overton

Martin Books

Success in Business

Published by Martin Books Pty Ltd

ACN 112 719 052

20 Blackwoods Road

Boat Harbour NSW 2484

Australia

Tel: (61 2) 6679 1051

Fax: (61 2) 6679 1535

Email: info@martinbooks.com.au

Web: www.martinbooks.com.au

any form or by any means, electronic or mechanical, including photocopying,

recording or by any information storage and retrieval system, without prior

permission in writing from the publisher

National Library of Australia

Cataloguing- in-Publication entry:

Overton, Rodney

Business Strategy Made Simple

ISBN 978-1-921360-42-8

■ First published 1998 in soft cover

■ Eighth printing March 2004

■ eBOOK version August 2007

The writer - Rodney Overton

is an international award winning

writer (published in four languages)

of more than twenty-five popular

business skills ‘how-to’ books

covering a wide range of business,

human resources, management,

planning and sales and marketing

topics.

Publishers in a number of overseas

countries produce and distribute

localised versions of these books.

He works as business consultant

and strategist and has wide

experience in facilitating, writing and

developing business training

courses.

rodney@sydneybusinesscentre.com

Martin Books have a combined range of more than 100 books,

CD ROMs and Training Facilitators Manuals available, covering

areas of business such as Administration, Planning, Finance,

Human Resources, Management, Marketing, Sales and Small

Business.

We also have a Training Facilitators Manual available for a

training course titled BUSINESS STRATEGY. Our books are

distributed and published in three languages in a number of

overseas countries.

What is Business Strategy?

1 - What is Business Strategy?

• Strategy fools most people because it looks easy.

• The techniques are not difficult but the quality of thinking behind

the analytical techniques is crucial.

• Strategic thinking is difficult. It requires appropriate information,

full understanding of the techniques and the application of

creative, intuitive and innovative thinking.

Graham Hubbard, Graeme Pocknee, Graeme A Taylor

Practical Australian Strategy

Strategy - a definition

Strategy is the art of creating value

It provides the intellectual frameworks, conceptual models, and

governing ideas that allow a company’s managers to identify

opportunities for bringing value to customers and for delivering that

value at a profit.

In this respect, strategy is the way a company defines its

business and links together the only two resources that really

matter in today’s economy; knowledge and relationships or an

organisation’s competencies and customers.

Richard Normann and Rafael Ramirez,

Harvard Business Review

Strategic planning is the process of developing and

maintaining a strategic fit between the organisation’s

goals and capabilities and its changing marketing

opportunities.

It relies on developing a clear company mission,

supporting objectives, a sound business portfolio, and co-

ordinated functional strategies.

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