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You Were
Born Rich
by Bob Proctor
Chapter 1: Foreword - Written by John Milton Fogg
There's one thing I want you to know - please and thank you - about Bob Proctor and another about his
International Best-Seller You Were Born Rich , before you begin reading his extraordinary, life-changing
book.
I've been fortunate to know a number of men and women I consider to be The Greatest Teachers in the
World. One common trait they all share is that as great as they are as teachers, they are even greater
students. I have never met a person who is a more devoted student of what it takes to Master the
Possibilities of being a human being than Bob Proctor, nor a man so committed to sharing all he has
learned and understands with others.
You Were Born Rich lays out in specific detail the clear "things to be done" for you to receive the promise
of its title. In the very beginning Bob cautions that reading and memorizing will never make it happen for
you. "It is only understanding and application of the right ideas", Bob tells us, "that will produce the
results you desire."
This remarkable book explores, explains and expands on how you can harness the Laws of Creation to
live the richly rewarding Life of Abundance that is possible for each and every one of us on this planet.
Bob Proctor will be your guide. Bob has always taught that if you understand something, you can explain
it to others. I have never read a book that explains how to put these Universal Laws into practice More
and Better than Bob Proctor's
You Were Born Rich .
- JMF
Chapter 2: Introduction
Every human being has been "Born Rich;" it's just that most people are temporarily a little short of
money! This book has been written in an attempt to bridge the gap between where you currently are and
where you want to be. Step by step, chapter by chapter, it will help you piece together the puzzle we
most often refer to as "life," so you can build a picture of prosperity in your mind, and then go on to
create that prosperity in your life. Indeed, life is very much like the Rubic's Cube because we have all the
right pieces, and all the right colors, but it is a frustrating, never-ending process, trying to get them to fit
together. Inevitably, it seems, there are always at least one or two pieces we have left out.
As you journey through this book, you will soon become very aware I am not telling you anything you do
not already know. I am just expressing the ideas in an organized, coherent manner, which will enable
you to achieve the results you have desired since you were first able to think. Every day, all over the
world, millions of "dreamers" purchase lottery tickets, wishing for someone to fortuitously pick their
names, and drop a fortune into their laps. These people never seem to understand that the real joy in life
comes not from having money handed to them on a "silver platter," but from going out and actually
earning it themselves. Moreover, if the truth were known to you, you would realize that you already have
the ability to achieve those things which you presently only dream about.
Let this book prove to be your Alladin's Lamp. You have, in your hands, something which you have been
searching for. This is a plan-a very simple plan-that will take you from where you are, to where you want
to be. It is actually a deceptively simple plan. But do not let its apparent simplicity deceive you, because
each chapter contains an idea which will prove to be of enormous value. These ideas are extremely
effective. I have personally put each and every one of them to a test over the past quarter of a century. I
have watched thousands of people, who have attended my seminars, put these ideas to a test as well. I
can tell you, therefore, from both my first and secondhand experiences, the results in many cases have
been extraordinary.
For example, individuals with barely enough resources to meet their basic needs have become very
wealthy. Others, who had pressing problems which caused them to be unhappy and depressed, have
literally transformed themselves into happy, well-balanced individuals.
Now you have the opportunity to put these ideas to the supreme test, in your own life. What is it that you
want? Know you can have it-you can have all of the things you want-but you must clearly understand
and apply all of the ideas I am about to present to you. No amount of reading or memorizing will give
you the success you desire. It is only the understanding and application of right-thinking that counts. So,
regardless of what I, or anyone else, might say, you are going to have to prove these ideas for yourself.
I could have filled this book with scientific data, showing you-in black and white-exhaustive studies
documenting the fact that these ideas actually do work. However, other than possibly satisfying the
analytical side of your mind, that sort of information would be of little practical use to you. Although I do
use many examples in the following pages which describe how individuals, or possibly families, have put
these ideas to work and have explained the benefits which they have derived, I have deliberately omitted
any scientific research, as I have found that it serves little purpose, from a practical, or result-oriented,
point of view. It will only slow you down and possibly cloud your thinking.
This book has been written in such a way that it actually maps out a mental course for you to take to
reach any objective that you would like to reach. You can journey from one chapter to the next, each
successive chapter lifting you to a greater awareness of yourself-your true self-and of your true abilities.
You must, however, keep in the forefront of your mind one important fact: the rewards which you will
receive in this life, material or psychic, will not come to you because of your potential but, rather,
because of your performance.
Come with me and enjoy a sneak preview of the journey which you are about to take. In the first
chapter, "Me And Money," we start to see what this elusive stuff called "money" actually is. We begin to
relate to money as we should, and we develop an understanding of why all great thinking people burn a
basic principle deep into the recesses of their mind: that is, "we should love people, and use money." We
also find out what happens to anyone who is careless enough to get that equation reversed. This chapter
will help you realize there is, in point of fact, no sin in great wealth. On the contrary, it is your duty to
become wealthy.
The second chapter, "How Much Is Enough," will help you take a careful inventory of your thoughts and
your true financial situation. You will learn how to decide how much is enough for you. You will discover
that you should have the amount of money you need, to provide you with the things you want, and to
live in the style you choose.
When this decision has been made, you will be prepared to march into chapter three, "The Image-
Maker." You will gain the awareness that your entire life is governed by images. It necessarily follows,
then, that you should be acutely aware of the images you are building in your mind and you should also
be aware of the necessity of building these images which will produce the results that will move you
onward and upward, toward your desired destination. You will begin to understand that you are, in truth,
a co-creator. Make certain that you often review what your responsibility is, in your co-creative
partnership.
Chapter four, "Let Go And Let God," helps you develop a strong faith based on a deep understanding. It
will assist you in freely letting go of your image, turning it over to the power within you, so that the
power itself can go to work and begin to materialize in physical results, as an exact replica of your mental
image.
The next chapter, "Expect An Abundance," will prove to be a mind-expanding experience. The word
"expectation" will take on a brand new meaning for you and you will witness the awesome power invoked
by this mind-set.
"The Law Of Vibration And Attraction," clears up many question marks that have been in our minds for
years. It becomes evident why some people keep attracting what they do not want, while others attract
exactly what they do want. You will learn how to magnetize yourself to the good that you desire. "The
Risk-Takers" chapter clearly explains that there is absolutely no compensation for playing it safe. It is
essential that you first step out, before you can begin to move toward the destination you have chosen
for yourself.
The real winners in life are, more often than not, only two or three percent more effective than those who
lose. "The Razor's Edge" chapter clearly illustrates this point. You will quickly understand that you can be
every bit as effective as anyone you read about or even hear about. Feelings of inferiority, as well as any
doubts you may be entertaining relative to your capability, will quickly fall by the wayside and be left far
behind, as you near your destination.
As you come around the final turn on your road to achievement, you will be cautioned not to look back.
The "Don't Think In Reverse" chapter will quickly clear up the question of why some people keep getting
the same results, year after year. This illustrates one of the most basic, and yet one of the most
important, rules governing success in life.
As we go racing down the home stretch, "The Vacuum Law Of Prosperity" shows us how to open all of the
doors, that will enable the good that we seek to come to us from all sides. This is not only a rewarding
law, but a truly enjoyable one for you to learn. It will help pull all of the other ideas together, to complete
your picture and get you to your desired destination safely and on schedule.
Before you begin, let me caution you once again, that reading and memorizing will never "make it
happen" for you. It is only understanding and application of the right ideas that will produce the results
you desire. Think about each idea very closely. They are all simple and easy to understand, but you must
act on them. Keep this book with you. Continually review it, and you will begin to see evidence of
everything that is explained in it in your material world. This entire book has been prepared with the
sincere hope that you will enjoy every step of your journey into a truly new way of living.
Chapter 3: Me and Money
The Edgewater Beach Hotel
In 1923, at the Edgewater Beach Hotel in Chicago, eight of the world's wealthiest financiers met. These
eight men controlled more money than the United States' government at that time. They included:
The president of the largest independent steel company;
The president of the largest gas company;
The greatest wheat speculator;
The president of the New York Stock Exchange;
A member of the President's cabinet;
The greatest "bear" on Wall Street;
The head of the world's greatest monopoly;
The president of the Bank of International Settlement.
Certainly, one would have to admit, that a group of the world's most successful men was gathered in that
place; at least, men who had found the secret of "earning money."
Now let's see where these men were twenty-five years later:
The president of the largest independent steel company, Charles Schwab, lived on borrowed money for
five years before he died bankrupt.
The president of North America's largest gas company, Howard Hopson, went insane.
The greatest wheat speculator, Arthur Cutton, died abroad, insolvent.
The president of the New York Stock Exchange, Richard Whitny, was sent to Sing Sing Penitentiary.
A member of the President's cabinet, Albert Fall, was pardoned from prison so he could die at home.
The greatest "bear" on Wall Street, Jesse Livermore, died a suicide.
The head of the greatest monopoly, Ivar Krueger, killed himself.
The president of the Bank of International Settlement, Leon Fraser, also died a suicide.
Each of these men learned well the art of earning money, but it would seem that not one of them had
ever learned how to live the "rich life", which was their birthright.
It is stories like this one that have caused many well meaning, but ignorant people to say, "See, I told
you it is not good to have a lot of money, it's bad," or, "It just goes to show you that rich people really
aren't happy;" but of course, that is just not true. For although these eight men would appear to have
"slid off the track," there are many wealthy people who are very happy, and who do a tremendous
amount of good with their money; they live healthy, well-balanced lives.
Consider this-money will have a greater influence on your life than almost any other commodity you can
think of. Indeed, the sudden loss or acquisition of money will affect your attitude to a tremendous extent.
Therefore, you must agree that everyone should have a deep understanding of exactly what money is,
and of the laws governing its attraction. Yet, the sad fact is that not one person in ten does. Ninety-five
people out of a hundred settle for whatever they get, wishing they had more all the way from the cradle
to the casket, never understanding that they could actually have had all they wanted.
Let me digress for a moment-as you journey through this book, you might have a tendency to let your
mind wander off, either thinking about someone you know who has earned a great deal of money or
possibly about someone who has gone into bankruptcy. But I want to suggest that you attempt to keep
focusing only on yourself, because what someone else has or does not have, is not going to affect you
and it is your financial situation that you want to improve.
Money Is Important
One of the most prevalent misconceptions concerning money, relates to its importance. For example,
how many times have you heard people say in conversation, "Money isn't everything." or "Money isn't
important." or "I don't care about money." Well, the people who say these things might not care about
money, but I'll bet their car dealer cares about it; their grocer does; and so does the person who holds
their mortgage. In truth, there can be no denial of the fact that money is important to any person living
in a civilized society. Therefore, to argue that it is not as important as this or that, is absurd. For nothing
can take the place of money in the arena in which it is used!
Money Is A Servant
Now that I have affirmed the importance of money, let me backtrack to add this one word of caution-
always remember, money is a servant; you are the master. Be very careful not to reverse that equation,
because many people of high intelligence have already done so, to their great detriment. Unfortunately,
many of these poor souls loved money and used people, which violated one of the most basic laws
governing true financial success. You should always love people and use money, rather than the reverse!
Another myth many people like to accept about money is that it only comes as a result of "luck" or "good
fortune." For instance, whenever people gather to talk about someone they know who has been
financially successful, there is always someone among them who will say, "Harry was just lucky," or
"Harry was just in the right place at the right time." But I want to assure you in no uncertain terms, that
although "luck" obviously plays some part in financial success, it is never sufficient in and of itself. Money
is an effect and it must always be earned. Believe me, there are no free rides in this life and the only
people who are making money the easy way either work in the mint or are on their way to jail, if they
have not already arrived there. Therefore, always bear in mind that while "good fortune" is a factor in
financial success, it must always be coupled with effort and hard work!
Money Must Circulate
A third thing you should know about money is that it is valuable only as long as it is being used. Once it
has been taken out of circulation, it becomes as worthless as the "old newspapers" or "empty beer cans"
that have been stashed away in the attic. To understand the truth of this principle, consider the following
story. On a bookshelf, in my home, I have a silver beer stein that was given to me as a gift for a speech I
made. Now, whenever I go into my house, I take all the change from my pockets and put it into the cup.
Then, when the cup is almost filled, I give it to one of my children, or one of two young cousins. Each of
them takes turns receiving the cup and of course they eagerly anticipate their turn. The point I want you
to notice, however, is that while the cup is being filled, the money in it has absolutely no value
whatsoever; it just sits there, serving no useful function and not even drawing any interest.
However, as soon as the cup is filled and the money is turned over to one of the kids, it literally "flies into
action." For instance, just last week, T. Jay, one of my young cousins, received the money. He
immediately took it from my hand, rushed off to a golf school and purchased several golf lessons with his
inheritance. Now, I can't honestly say what the golf pro did with the money once he got it, but I do feel
fairly safe in saying that he didn't just return it to a cup on his book shelf! No, there really isn't any
dispute about it; money is not meant to be taken out of circulation-rather, it is meant to be used,
enjoyed and circulated!
This brings me to an even more dramatic illustration of the same principle: namely, the story of "old Mr.
Chapman." Mr. Chapman was an elderly gentleman who lived a few doors down the street from our
family when I was just a boy. Although there was a tremendous age difference between us, Mr. Chapman
and I became fast friends and I often used to watch him pushing his small junk cart up and down the
block. You see, Mr. Chapman worked as a junk dealer and he made his living by picking up the things
other people had thrown away. As the years went by, however, Mr. Chapman became more and more
stooped from his arduous labors and one day, shortly after World War II, he passed away. Since he lived
alone and apparently had no close relatives living nearby, the police entered his house to take stock of
his possessions. Not surprisingly, they found the house littered with many old furnishings and assorted
memorabilia from Mr. Chapman's past. However, much to their amazement, the police also discovered
over one hundred thousand dollars ($100,000) in old bills packed in boxes throughout the house!
Quick to pick up on so unusual an occurrence, the Toronto Daily Star carried a front-page story the next
day about Mr. Chapman, in which it asked the obvious question: why would an individual worth well over
$100,000, choose to keep his money stashed away in old boxes strewn haphazardly throughout his
house?

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