conquering consumerspace marketing strategies.pdf

Conquering

Consumerspace

Marketing Strategies

for a Branded World

Michael R. Solomon

American Management Association

New York

•

Atlanta

•

Brussels

•

Buenos Aires

•

Chicago

•

London

•

Mexico City

San Francisco

•

Shanghai

•

Tokyo

•

Toronto

•

Washington, D.C.

Special discounts on bulk quantities of AMACOM books are

available to corporations, professional associations, and other

organizations. For details, contact Special Sales Department,

AMACOM, a division of American Management Association,

1601 Broadway, New York, NY 10019.

Tel.: 212-903-8316. Fax: 212-903-8083.

Web site: www.amacombooks.org

This publication is designed to provide accurate and authoritative

information in regard to the subject matter covered. It is sold with the

understanding that the publisher is not engaged in rendering legal,

accounting, or other professional service. If legal advice or other

expert assistance is required, the services of a competent

professional person should be sought.

Various names used by companies to distinguish their software and

other products can be claimed as trademarks. AMACOM uses such

names throughout this book for editorial purposes only, with no

intention of trademark violation. All such software or product names

are in initial capital letters or ALL CAPITAL letters. Individual

companies should be contacted for complete information regarding

trademarks and registration.

Library of Congress Cataloging-in-Publication Data

Solomon, Michael R.

Conquering consumerspace : marketing strategies for a branded world /

Michael R. Solomon.

p. cm.

Includes bibliographical references and index.

ISBN 0-8144-0741-2 (hardcover)

1. Brand name products—Marketing. 2. Consumers’ preferences.

3. Customer relations. I. Title.

HD69.B7S65 2003

658.8

2002155062

2003 Michael R. Solomon

Printed in the United States of America.

This publication may not be reproduced, stored in a retrieval system, or

transmitted in whole or in part, in any form or by any means, electronic,

mechanical, photocopying, recording, or otherwise, without the prior written

permission of AMACOM, a division of American Management Association,

1601 Broadway, New York, NY 10019.

Printing number

10987654321

27—dc21

To Gail

Beloved Empress of Consumerspace

This Page Intentionally Left Blank

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika: