InternetRetailerTechGuide2012.pdf

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E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search
Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics •
Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content
Management • Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile
Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison
Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance
Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data Systems • Delivery
Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments
Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing •
Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing
• Consulting/Research • Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing •
Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine Marketing •
Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web
Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management • Customer
Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video •
Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions
• Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site
Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce
Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization
• Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web
Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research •
Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services •
Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/
Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web
Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data
Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management
• Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/
Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate
Marketing • Consulting/Research • Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail
Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine
Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web
Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management
• Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online
Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search
Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring •
Web Site Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data Systems • Delivery Services •
E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing •
Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain
Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/
Research • Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment
Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping
Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design
• Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data
Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management
• Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/
Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate
Marketing • Consulting/Research • Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail
Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine
2 012
EDITION
Complete
Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions
• Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site
Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce
Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization
• Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web
Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research •
Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services •
Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/
Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web
Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data
Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management
• Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/
Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate
Marketing • Consulting/Research • Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail
Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine
Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web
Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management
• Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online
Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search
Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions
Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions
Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions
Complete
Complete
Complete
Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions
• Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site
• Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site
• Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site
Complete
Complete
Complete
• Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site
Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce
Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce
Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce
Complete
Complete
Complete
Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce
Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization
Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization
Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization
Complete
Complete
Complete
Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization
• Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web
Complete
• Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web
Complete
• Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web
Complete
• Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web
• Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web
Guide to
• Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web
Guide to
• Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web
Guide to
• Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web
Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research •
Guide to
Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research •
Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research •
Guide to
Guide to
Guide to
Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research •
Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services •
Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services •
Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services •
Guide to
Guide to
Guide to
Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services •
Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/
Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/
Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/
Guide to
Guide to
Guide to
Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/
Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web
Guide to
Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web
Guide to
Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web
Guide to
Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web
Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data
Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data
Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data
E-Commerce
E-Commerce
E-Commerce
Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management • Customer Service • Data
Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management
E-Commerce
Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management
Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management
E-Commerce
E-Commerce
E-Commerce
Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management
• Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/
• Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/
• Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/
• Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/
E-Commerce
E-Commerce
E-Commerce
Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate
Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate
Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate
Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
E-Commerce
Technology
Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine
Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine
Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine
Technology
Technology
Technology
Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine
Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web
Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web
Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web
Technology
Technology
Technology
Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web
Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management
Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management
Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management
Technology
Technology
Technology
Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/Research • Content Management
• Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online
• Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online
• Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online
Technology
Technology
Technology
• Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online
Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search
Technology
Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search
Technology
Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search
Technology
Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search
Profi les, Products and Pricing
of 1,200 Solutions Providers for Building,
Managing and Marketing Retail Web Businesses
E-Commerce Systems • E-Mail Marketing • Fulfi llment Services • Mobile Commerce • Online Video • Order Management • Payments Processing •
Personalization • Search Engine Marketing • Shopping Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain
Solutions • Web Analytics • Web Hosting • Web Site Design • Web Site Performance Monitoring • Web Site Services • Affi liate Marketing • Consulting/
Research • Content Management • Customer Service • Data Systems • Delivery Services • E-Commerce Systems • E-Mail Marketing • Fulfi llment
Services • Mobile Commerce • Online Video • Order Management • Payments Processing • Personalization • Search Engine Marketing • Shopping
Portals/Comparison Sites • Site Search Solutions • Social Media/Marketing • Supply Chain Solutions • Web Analytics • Web Hosting • Web Site Design
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Warehouse Automation That Delivers More
MORE ACCURACY
MORE PRODUCTIVITY
UNPARALLELED FLEXIBILITY
Apparel, footwear, gifts and accessory manufacturers, brand owners, retailers
and eCommerce companies face increasing pressure to offer more styles,
update fashions more often, ship smaller quantities and reduce inventory
levels throughout the supply chain. From designer couture to discount store-
brand jeans, there is a great deal of handling involved in moving apparel
goods through traditional distribution. Productivity is paramount.
To find out more, visit www.kivasystems.com/omnichannel and download a copy
of the whitepaper: Tuning Up Your Distribution Center for Omni-Channel Growth
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COMPLETE GUIDE TO E-COMMERCE TECHNOLOGY — 2012 EDITION
COVER STORY
Mega tech mergers . . . . . . . . . . . . . . . . . . . . . . 6
As e-commerce matures, many vendors that have spent years
refi ning their specialties—such as order management, analytics
and performance monitoring—are fi nding new homes within larger
organizations that offer increasingly complete assortments of
e-commerce tools.
MARKET RESEARCH
Spend more to generate more . . . . . . . . . 12
In 2012, web merchants will invest in better applications that will
strengthen their core e-commerce infrastructure and integrate
their e-commerce platforms more effectively with other information
management systems. Online merchants will also spend more on
software, systems and specialists that will help them build more
robust mobile commerce and social media sites, according to the
latest Internet Retailer survey.
SERVICES AND TECHNOLOGY
Affi liate Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Consulting/Research . . . . . . . . . . . . . . . . . . . . . . . . 36
Content Management . . . . . . . . . . . . . . . . . . . . . . . 50
Customer Service . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
Data Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
Delivery Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
E-Commerce Systems . . . . . . . . . . . . . . . . . . . . . . 102
E-Mail Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . 132
Fulfi llment Services . . . . . . . . . . . . . . . . . . . . . . . . . 157
Mobile Commerce . . . . . . . . . . . . . . . . . . . . . . . . . . 305
Online Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175
Order Management . . . . . . . . . . . . . . . . . . . . . . . . . 178
Payments Processing . . . . . . . . . . . . . . . . . . . . . . 185
Personalization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209
Search Engine Marketing . . . . . . . . . . . . . . . . . . . 218
Shopping Portals/Comparison Sites . . . . . . . . 244
Site Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 250
Social Media/Marketing . . . . . . . . . . . . . . . . . . . . 254
Supply Chain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 258
Web Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274
Web Hosting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282
Web Site Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . 286
Web Site Performance . . . . . . . . . . . . . . . . . . . . . . 298
FEATURE
Taming analytics . . . . . . . . . . . . . . . . . . . . . . . . 17
Ask any retailer, and they probably have a story to tell about
managing analytics data. It’s a chore many dread, with either not
enough data to do much good, or so much data that it’s impossible
to decide what to do with it all. These days it’s more likely to be the
latter, as retailers seek to make sense of data streaming in from
multiple channels.
EXPERT ADVICE
The democratization of e-commerce . . 20
While there are still defi nite distinctions between e-commerce
capabilities and technology that a large enterprise business needs
and what is practical for a small or medium-size merchant, a lot of
today’s must-have functionality has become quite affordable for the
smaller companies.
Reduce load time . . . . . . . . . . . . . . . . . . . . . . . 26
If there’s one thing a web retailer should know by now about their
customers, it’s that they are impatient. And in recent years, as
Internet connections have gotten faster, and more online activities
compete for their time and attention, their expectations for a smooth
and speedy experience on an e-commerce site have grown.
Executive Directory and Index . . . . . . . . . . . . . . 353
URL Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 409
Index to Advertisers . . . . . . . . . . . . . . . . . . . . . . . . 415
2 Internet Retailer
Complete Guide to E-Commerce Technology
www.internetretailer.com
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One Platform.
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results for your business in as little as 60 days. www.accertify.com/OnePlatform | info@accertify.com
© 2011, Accertify, Inc.
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