Presenters.pdf

(3965 KB) Pobierz

The Seven Strategies of Master Presenters

339153428.051.png

Franklin Lakes, NJ

339153428.062.png

339153428.073.png

339153428.083.png

339153428.001.png

339153428.002.png

339153428.003.png

339153428.004.png

339153428.005.png

339153428.006.png

339153428.007.png

339153428.008.png

339153428.009.png

339153428.010.png

339153428.011.png

339153428.012.png

339153428.013.png

339153428.014.png

339153428.015.png

339153428.016.png

339153428.017.png

339153428.018.png

Copyright © 2004 by Brad McRae and David Brooks

All rights reserved under the Pan-American and International

Copyright Conventions. This book may not be reproduced, in whole

or in part, in any form or by any means electronic or mechanical,

including photocopying, recording, or by any information storage and

retrieval system now known or hereafter invented, without written

permission from the publisher, The Career Press.

T HE S EVEN S TRATEGIES OF M ASTER P RESENTERS

Cover design by Brill Graphic Design Inc.

Printed in the U.S.A. by Book-mart Press

To order this title, please call toll-free 1-800-CAREER-1 (NJ and

Canada: 201-848-0310) to order using VISA or MasterCard, or for

further information on books from Career Press.

The Career Press, Inc., 3 Tice Road, PO Box 687,

Franklin Lakes, NJ 07417

www.careerpress.com

Library of Congress Cataloging-in-Publication Data

McRae, Bradley C. (Bradley Collins), 1945-

The seven strategies of master presenters / by Brad McRae &

David Brooks ; foreword by Ted Corcoran.

p. cm.

Includes bibliographical references and index.

ISBN 1-56414-744-4 (paper)

1. Public speaking. I. Brooks, David, 1952- II. Title.

PN4129.15.M387 2004

808.5 ’ 1—dc22

2003069597

339153428.019.png

339153428.020.png

339153428.021.png

339153428.022.png

339153428.023.png

339153428.024.png

339153428.025.png

339153428.026.png

339153428.027.png

339153428.028.png

339153428.029.png

339153428.030.png

339153428.031.png

339153428.032.png

339153428.033.png

339153428.034.png

339153428.035.png

339153428.036.png

339153428.037.png

339153428.038.png

339153428.039.png

Brad dedicates this book to his three lifelong friends John Loback, Terrye Perlman,

and Carolyn Flynn; and to his beloved children, Andrew and Katie McRae.

David dedicates this book to his wife and son Beth and Matthew Brooks.

A portion of the profits from this book is being donated to Lara’s Hope to find a

cure for Huntington’s disease.

A CKNOWLEDGMENTS

One of the best ways to make the material in this book come to life is

to illustrate the strategies through interviews with Master Presenters.

The 28 Master Presenters we interviewed freely shared the wisdom that

they had painstakingly gathered through countless years of experience.

Their insights significantly broadened and deepened our understanding of

The Seven Strategies of Master Presenters.

Brad would like to express his heartfelt thanks to his corporate clients.

Being able to teach The Seven Strategies of Master Presenters throughout

such organizations as Saint Mary’s University at the World Trade Cen-

tre; London Life; Maritime Life; Great-West Life; CO-OP Atlantic; Credit

Union Central of Nova Scotia; Michelin North America; and the Govern-

ments of Nova Scotia and Canada was invaluable.

We want thank our colleagues Pat Lazaruk, Betty Cooper, and Fraser

McAllan for their insightful suggestions regarding both the content and

the style of this book, and our home editing team of Katherine Coy, Mary-

Beth Clark, Joan Homewood, and Lawrence McEachern, without whose

help and encouragement this manuscript would have remained partially

written forever. Glenn Sutherland kept the computers and the software

running when they didn’t really want to, and Alain Godbout helped get all

of the figures in the right form and resolution. The staff in the reference

departments at the Halifax Regional Library and at Dalhousie University

Library had the grace and wisdom to track down and ferret out the most

obscure references.

339153428.040.png

339153428.041.png

339153428.042.png

339153428.043.png

339153428.044.png

339153428.045.png

339153428.046.png

339153428.047.png

339153428.048.png

339153428.049.png

339153428.050.png

339153428.052.png

339153428.053.png

339153428.054.png

339153428.055.png

339153428.056.png

339153428.057.png

339153428.058.png

339153428.059.png

339153428.060.png

We were also greatly assisted by our editor, Mike Pye, our eagle-eyed

editorial director, Stacey Farkas, and all of the staff at Career Press for

turning our manuscript into a book. Their professional guidance and per-

sonal encouragement were invaluable. We would like to add a special note

of thanks to Jeff and Deborah Herman for writing the book Write the

Perfect Book Proposal, and to Jeff Herman for being the perfect agent.

Lastly, Brad would like to thank his children, Andrew and Katie, and

close friends for their support and understanding throughout the research,

writing, editing, and reresearching, rewriting, and reediting of this book.

David would like to thank his wife, Beth, and son, Matthew, for their

unflagging support and encouragement.

Brad McRae

Halifax, Nova Scotia

David Brooks

Austin, Texas

April, 2004

339153428.061.png

339153428.063.png

339153428.064.png

339153428.065.png

339153428.066.png

339153428.067.png

339153428.068.png

339153428.069.png

339153428.070.png

339153428.071.png

339153428.072.png

339153428.074.png

339153428.075.png

339153428.076.png

339153428.077.png

339153428.078.png

339153428.079.png

339153428.080.png

339153428.081.png

339153428.082.png

Plik z chomika:

Inne pliki z tego folderu:

Understanding-Leadership-Prespective-1(1).pdf (1432 KB)
You-Are-Your-Choices.pdf (11821 KB)
Magnetic-Selling-Develop-the-Charm-and-Charisma-That-Attract-Customers-and-Maximize-Sales.pdf (2905 KB)
TechnicalSales.pdf (1914 KB)
Be-A-Successfull-Consultant-Insider-Guide-to-Setup-and-Running-Consulting-Service.pdf (1934 KB)

Inne foldery tego chomika:

Zgłoś jeśli naruszono regulamin