EC164_Guide.pdf

English as a Second Language Podcast

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ENGLISH CAFÉ – 164

TOPICS

Naming Rights; Famous Americans: Cesar Chavez; Why Americans have middle

names; future perfect tense; American versus U.S. as an adjective

_____________

GLOSSARY

naming rights – the ability or power to name a piece of property, such as a

piece of land or a building

* Because Mr. Lim gave the school a lot of money to help build it, the school

gave him naming rights to the main building.

donation – a gift that a person gives to an organization to help that organization;

a gift, which is usually money or something else that is useful to an organization

* After the earthquake, many people gave donations of food and money to the

homeless.

connotations – the feelings or thoughts that people have when they think of a

word, product, or organization

* Most people have positive connotations of equality and freedom; in contrast,

people have negative connotations of racism and hate.

deal – a financial agreement; an agreement made between two or more people

that involves exchanging money, things, or services

* Paul and I made a deal: he would help me improve my Chinese if I helped him

with his spoken English.

civil rights leaders – people who try to make sure that everyone is treated

equally and fairly no matter what their race or gender is

* Martin Luther King, Jr. was an important civil rights leader who promoted the

fair treatment of African Americans.

migrant farm worker – a person who moves from farm to farm and works for

different people depending on the work that is available

* Because Tam couldn’t afford to buy his own piece of land, he had to earn his

living by being a migrant farm worker.

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ENGLISH CAFÉ – 164

charismatic – having strong leadership skills and the ability to communicate well

with people, and is well liked by others

* Juan’s charismatic personality made him popular among his classmates, and

he was voted president of his class.

to protest – to show disagreement about something by saying something or by

holding signs

* The citizens marched on the streets and protested against the government’s

decision to raise taxes.

pesticide – chemicals that are put on plants to prevent the plants from being

eaten by insects or bugs

* Before eating any vegetables, I always wash them carefully in water to get rid of

the pesticides.

boycott – a period of time when many people agree not to buy or use something

because they believe that something is wrong and they want changes to be

made

* To persuade the bus companies to lower the fare, several hundred people took

part in a boycott against using buses for three days.

to fast – to not eat food for a long period of time, often for health or religious

reasons, or as part of a protest

* In order to lose weight, Kim fasted for two days, drinking only fruit juice and

water.

legacy – the way that someone is remembered for the important things that he or

she did in life

* Many schools are named after Abraham Lincoln because of his legacy as one

of the most important presidents in U.S. history.

middle name – the name that many Americans have between their first and last

names, which is traditionally the name of a family member, and it can be used to

tell the difference between two people with the same first and last names

* Because Johannas respected his Grandfather Paul very much, he gave his son

the middle name of Paul.

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these materials on another website or distributing them in any way is prohibited.

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ENGLISH CAFÉ – 164

WHAT INSIDERS KNOW

The March on Washington for Jobs and Freedom and The Million Man

March

Because America promotes “freedom of speech” (having the right to say what

one thinks), Americans have the freedom to protest against something that they

think is wrong, such as war or something that is unfair. To show their

disagreement, people may hold signs outside government buildings, or they may

“march” (walk in lines) in groups down the street. People protest or march in the

hope that they can make changes in society. There are several well known

marches in the history of America. We’ll look at two today: the March on

Washington for Jobs and Freedom in 1963 and the Million Man March in 1995.

Both of these marches promoted a better life for African Americans.

Many people have heard of Martin Luther King, Jr. and his famous “I Have a

Dream” speech. This “speech” (talk given in front of a group of people) was

made during a march in Washington on August 28, 1963. During this march,

about 300,000 people came together to protest the unfair treatment of African

Americans. Not only black Americans but also whites and people of other races

joined in this “peaceful” (not violent) protest. As a result of this march, many

good changes in society were made. In 1964, a new law allowed black and white

Americans to go to the same schools and to use the same public areas. In 1965,

another law made it easier for black Americans to vote.

On October 16, 1995, another big march called “The Million Man March” took

place in Washington D.C. The goal of this march was not only to protest the

government’s unfair treatment of African Americans, but also to encourage black

American men to live better lives, stop crime, and to be more involved in politics

and society. Many black religious groups, schools, and organizations took part in

this march. As a result of this march, several “amazing” (surprising; impressive)

results occurred: one and a half million African American men registered to vote,

and there was an increase in the number of black children that were “adopted,”

which is when children who have no parents are legally made a part of another

family. As you can see, protests and marches have made life better for many

Americans throughout its history.

These materials are copyrighted by the Center for Educational Development (2008). Posting of

these materials on another website or distributing them in any way is prohibited.

English as a Second Language Podcast

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ENGLISH CAFÉ – 164

COMPLETE TRANSCRIPT

You’re listening to ESL Podcast’s English Café number 164.

This is English as a Second Language Podcast’s English Café episode 164. I’m

your host, Dr. Jeff McQuillan, coming to you from the Center for Educational

Development in beautiful Los Angeles, California.

Visit our website at eslpod.com. Download this episode’s Learning Guide, an 8

to 10 page guide we provide for all of our current episodes that gives you some

additional help in improving your English. You can also take a look at our ESL

Podcast Store, with some additional courses in English, as well as our ESL

Podcast Blog, where we provide more help in improving your English throughout

the week.

On this Café, we’re going to talk about something called “naming rights,” focusing

on how hospitals, schools, stadiums, and other large buildings are often named

after very wealthy or rich people, or sometimes large companies – a very

common trend in the United States. Then we’ll continue our series on famous

Americans by talking about Cesar Chavez, who had a lot of influence or effect on

California and the workers here in California. And as always, we’ll answer a few

of your questions. Let’s get started.

This Café begins with the topic of naming rights. “Naming rights” is the ability

(the power) to name a piece of property after someone or some organization.

This could be a piece of land, but usually it’s a building – a large building.

Sometimes naming rights are used for hospitals, schools, and especially for large

“stadiums,” which are large buildings where you can watch some sporting event:

basketball, football, baseball, and so forth. Almost every city in the United States

has a large stadium, and many of them are now named after some organization,

usually some large company. When we say something is “named after,” we

mean that it carries the same name as this other person or this other group.

Usually people and organizations get naming rights by making a very large

donation to an organization, or a very large payment. A “donation” is when

someone gives money to a person or an organization they think is worthy (they

think is a good organization). For example, many Americans make donations to

the Red Cross, which uses the money to help people during emergencies such

as floods or tornadoes. Some of you have made donations to ESL Podcast, and

we very much appreciate all of our “donors,” or the people who send donations.

These materials are copyrighted by the Center for Educational Development (2008). Posting of

these materials on another website or distributing them in any way is prohibited.

English as a Second Language Podcast

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ENGLISH CAFÉ – 164

When people or businesses make large donations, sometimes organizations give

those people or businesses naming rights. For example, there’s a new hospital

that’s being built in Eugene, Oregon, which is north of California. The hospital

asked businesses to make donations, and one bank, Pacific Continental Bank,

made a very large donation and so the “cafeteria” in the building, the place where

food is made and sold to people who visit the hospital, will now be called the

Pacific Continental Cafeteria. This happens at universities all the time.

Sometimes museums will be named after people who give a lot of money. Here

in Los Angeles, there’s a new museum that has mostly modern art, and it’s called

the Eli Broad (Broad) Museum. That’s because he was a very rich person who

gave money to the museum to build this building.

Sometimes large stadiums or parks will sell the naming rights to a company for

10 years or 20 years. For example, the company called PETCO, which is a

company that makes things for pets (dogs and cats), they gave many millions of

dollars to a stadium in San Diego, California, and that stadium is now called

PETCO Park. Or, the large stadium in Denver, Colorado is called the Coors

Field. Coors is a large beer company that gave a lot of money to have their

name on the stadium. So this is, of course, advertising for the company. Every

time someone talks about the park or the stadium, they use the name of this

company.

One good reason why companies pay millions of dollars, sometimes 20, 30, 40

million dollars, to have a stadium named after their company is because they

expect people will have positive “connotations,” or associations with the name of

their company. So, anyone who likes baseball, they hear that name PETCO –

PETCO Park, and they have a positive association with that company.

Universities, hospitals, schools, many different organizations that need money

will often take donations or even sell the right to name a certain building after a

person or a company. This has become very popular in many places. As we’ve

said, perhaps the most famous example of this are the stadiums in the United

States, where you see the names of all these different companies that have

given money to have their name as the name of the stadium.

Naming rights are usually just for a certain amount of time. When you give the

money, both sides (both parties – both people or organizations) agree on the

number of years when the “deal,” or financial arrangement is made; you agree on

how long it’s going to take. After that period, then the naming rights can be sold

again. If we were to sell the naming rights for the English Café to…I don’t

know…Nike Shoes, then we would call this the Nike English Café. Unfortunately,

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these materials on another website or distributing them in any way is prohibited.

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