2005 Mar - The 1970s is Here and Now.pdf

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The 1970s is
Here and Now
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Architectural Design
Vol 75 No 2 March/April 2005
ISBN 047001136X
Profile No 174
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Editorial Helen Castle
Introduction Samantha Hardingham
ACosmorama of Now Will McLean
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A Memory of Possibilities Samantha Hardingham
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Philip Webb: Pioneer of Arts & Crafts Architecture Sheila Kirk
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Arose-tinted, nostalgic approximation of 1970s culture is piped
to us through television, fashion retail and glossy magazines:
whether TV favourites such as ‘Morecambe and Wise’ or ‘The
Magic Roundabout’, or the replication of curvy, orange and shag-
pile interiors. In its exaggerations, this evocation of everything
1970s veers between stereotypes of all things hippyish and
joyfully lurid. Our lens is often so misted up with this retro-mania
that it is difficult to remember what the inheritance of that
decade really was for architecture and design, in terms of ideas
and thinking. What Samantha Hardingham, the guest-editor
of this issue, has so insightfully done is to revive the spirit and
modus operandi of 2 in that era. (Her method comes out of
an intimate knowledge and affection for 2 during this decade,
which was furthered by research into the work of Cedric Price,
completed with him just before his death.) By pulling together
patchworks of current information and views, Hardingham has
worked – albeit with the aid of the Internet, Word and email – just
as Monica Pidgeon and her technical editors might have done in
the first half of the decade. She has triumphantly revived Peter
Murray’s and Cedric Price’s Cosmorama! Thus the 1970s becomes
a film, or filter, by which we view the present. This brings into
focus just how many of the major architectural preoccupations
remain the same, even if the content has shifted rapidly –
architectural form, technique and surface appearance having
moved on with great alacrity in the ensuing decades. For
architecture’s obsessions with technology, information and the
environment were first prefigured in the pages of Pidgeon’s 2
magazine of the late 1960s and early 1970s. The seemingly random
manner in which this was also compiled, dictated by the printer’s
grid, also foreshadowed the Web; the spontaneity of the issues
belying the rigorous and thoroughly dynamic, curating and
editing process. (Hardingham describes in her essay how Pidgeon
discovered a printer in Middlesbrough who was able to print
in colour in a single afternoon.) Just as John Frazer states in
his article that 2’s raison d’être in the 1970s was the coming
together of advancing technology and comment – the same,
I hope, could also be said of 2 today.
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