The Easy Step by Step Guide to Writing Newsletters and Articles.pdf
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The Easy Step by Step Guide to Writing Newsletters and Articles (Easy Step by Step Guides)
Easy Step by Step Guide
Pamela Brooks
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About the author
page ix
Introduction
1
How to use this guide
2
What you will learn from this guide
3
1 The basics
5
Good communication
5
Identifying your target audience
7
What does your audience want?
9
The Five W’s and an H
10
A quick word about language
11
Grammar and spelling
12
An eye to the future
16
In summary
17
2 Getting an article commissioned
19
Identifying your market
20
Identifying the gaps
23
Approaching an editor
24
Your submissions package
25
When to chase
32
When an editor approaches you
32
Commissioning forms
33
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