The Easy Step by Step Guide to Writing Newsletters and Articles.pdf

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The Easy Step by Step Guide to Writing Newsletters and Articles (Easy Step by Step Guides)

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Easy Step by Step Guide

Pamela Brooks

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About the author

page ix

Introduction

1

How to use this guide

2

What you will learn from this guide

3

1 The basics

5

Good communication

5

Identifying your target audience

7

What does your audience want?

9

The Five W’s and an H

10

A quick word about language

11

Grammar and spelling

12

An eye to the future

16

In summary

17

2 Getting an article commissioned

19

Identifying your market

20

Identifying the gaps

23

Approaching an editor

24

Your submissions package

25

When to chase

32

When an editor approaches you

32

Commissioning forms

33

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