Market Leader Premier Sample Lessons.pdf

MARKET LEADER

PREMIER

Sample Lessons

Welcome to Market Leader Premier

Inside, you will find just a few examples of stimulating lesson material taken from Market

Leader Premier ’s vast lesson archive.

Every week, Market Leader Premier offers subscribers new complete lessons based on

articles taken from the world renowned Financial Times . The photocopiable material is

easily downloaded and is ready to use in the Business English classroom.

The authentic Financial Times material ensures the lessons get to the heart of the issues

shaping today’s business world and appeal to all business English students, whether or not

they are using the Market Leader Course Books.

We hope you and your students enjoy using these lessons. Further information about

Market Leader Premier can be found at the back of the book, online at

www.market-leader.net , or from your local Longman representative.

Contents

• Lesson 1 – Activities based on an article about the management style and strategy of the

president of the Canon photocopier manufacturer – Pages 1-4

• Lesson 2 – Activities based on an article about how Billy Morgan turned an idea for a

new product into a commercial success – Pages 5-8

• Lesson 3 – Activities based on an article about how speakers should spend less time

preparing their presentations and describes some techniques to give spontaneous,

effective presentations – Pages 9-12

• Lesson 4 – Activities based on an article examining the rise of globalisation and the rising

opposition to it – Pages 13-17

• Lesson 5 – Activities based on an article that examines "fear of failure" in the business

world and how it can prevent learning and innovation – Pages 18-20

Market Leader Premier – Lesson 1

PHOTOCOPIABLE

Lesson 1

PHOTOCOPIABLE

Lesson 1

PHOTOCOPIABLE