Before And After Magazine 0620 - DesignTalk2 Five Design Ideas.pdf

(2620 KB) Pobierz
Before & After magazine | 0620 | Design Talk 2
Before & A f t e r ®
BAmagazine.com
i
U
X
Five Design Ideas
Design Talk 2
Powerful Cover
Simple Home Page CD Calendar
Extended Image
Continued
Design talk 0620
Photo Identity
Before & A f t e r ®
Design talk 2 of 9
BAmagazine.com
i
U
X
Logo Design stationery that’s almost a brochure
Graphical symbolism has its place, but sometimes there is no substitute for showing
the real thing. Instead of designing a conventional logo, Dean & Thomas Architecture
chose three projects to adorn its stationery, effectively creating a photographic
logo that’s nearly as good as a brochure. The visual key is consistency of type, size,
placement, alignment and color from letterhead to envelope to business card.
Photos are the same size, shape and position on all three pieces and bleed to the top.
Left margin is one-half the image
width; on the card it’s one-third.
Business card
Because space is tightest
here, design the card first,
then transfer its look to the
other documents.
DEAN + THOMAS
A R C H I T E C T U R E
DEAN + THOMAS
10 Ocean Drive
Granite Bay, CA 95746
tel 916.555.6595
fax 916.555.6569
www.dean_thomas.com
A R C H I T E C T U R E
10 Ocean Drive
Granite Bay, CA 95746
tel 916.555.6595
fax 916.555.6569
www.dean_thomas.com
DEAN + THOMAS
Copy and image
are aligned right.
A R C H I T E C T U R E
Type set in one style and color
quietly, professionally recedes and is
identical on all documents.
10 Ocean Drive
Granite Bay, CA 95746
tel 916.555.6595
fax 916.555.6569
www.dean_thomas.com
Envelope
Letterhead
2 of 9 Design talk 0620
Before & A f t e r ®
Design talk 3 of 9
BAmagazine.com
i
U
X
Layout The power of a focal point
After
Utah has awe-inspiring national parks, but that’s hard to tell
by the cover of the guidebook below, where canyon lands,
sky and background run together in an indistinct blur. Unlike
a panoramic vista, good design must have a focal point, or it
will have no holding power. Take a look.
ZION • BRYCE • CAPITOL REEF • ARCHES • CANYON LANDS
Before
Where do you look? Canyon and its amaz-
ingly similar sky share colors and texture.
Adding a similarly textured background flat-
tened the page completely (above left), which
the designer resolved by adding a yellow rect-
angle. Problem: The unappealing rectangle,
not the natural beauty, is what you see.
(Right) Get focused! The
opposite of a panorama,
Bryce Canyon’s mighty
Thor’s Hammer hoodoo
arrests your eye and holds
it tightly. Unlike the yel-
low rectangle, the organic
typeface is complementa-
ry, not unnaturally differ-
ent . To amplify an image,
complement its charac-
teristics. In this case, the
tall page, centered image,
tall typeface and centered
layout are all like the rock
and carry the eye down
the page without distract-
ing or diluting.
National Parks
Hiking, Camping, and Vacationing in Utah’s Canyon Country
RON ADKISON
UTAH’s
Erasing the back-
ground adds power
by leaving the eye no
choice but to look at
the monument.
3 of 9 Design talk 0620
Before & A f t e r ®
Design talk 4 of 9
BAmagazine.com
i
U
X
Layout The power of a focal point, take 2
If you can sum up Lance Armstrong’s
determination in three words, Nike’s
slogan, Just do it, is fittingly appro-
priate and powerfully presented on
this simple Web page. What makes
the design so strong? It’s that small
things are in big fields:
www.nike.com/wearyellow
Line of sight
Just do it.
When you have an evocative image, it’s
the designer’s job to help the image do the
talking. Here, the field is first divided in half—
scarred, contemplative Armstrong on one
side, black on the other—then small type
in high contrast yellow is set alone in the
black field directly in his line of sight. That’s
all it takes—no fussiness, no self-conscious
“design”—and the result is deep power.
Second field runs the business You
don’t immediately notice (that’s intentional)
that this ad has an “offstage” level designed
like the first—small elements alone in open
space (right) that’s similarly effective.
4 of 9 Design talk 0620
Before & A f t e r ®
Design talk 5 of 9
BAmagazine.com
i
U
X
Cool stuff Design a CD-size card deck that opens
into its own display
Here’s a great way to spend
a year on someone’s desktop.
Design a CD-size deck of loose
cards (two dozen on heavy
stock is about right), and
deliver in a clear CD case that
flips open for desktop display.
You may want to include a
cover card and in the back a
brochure-like text card or two.
Cards can be printed on one
or both sides. The more “keep-
able” your piece is, the better;
calendars are perfect, as are
favorite sayings, recipes or tips
on topics of shared interest.
MAY 2006
S M T W T F S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
You’ll find flip-open CD cases here.
5 3 / 8 ”
Tom Lewis Photography | 415.123.4567 | www.tomlewisphotography.com
4 5 / 8 ”
5 of 9 Design talk 0620

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika:

Zgłoś jeśli naruszono regulamin