Web_Analytics_Demystified_by_Eric_Peterson.pdf

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Web
Analytics
Demystified
A Marketer s Guide to Understanding
How Your Web Site Affects
Your Business
Eric T.Peterson
Parts of this book are supplemented at the author s Web site:
www webanalyticsdemystified com
Copyright ¨ 2004 Eric T. Peterson
Web Analytics Demystified: A MarketerÔs Guide to Understanding How Your Web
Site Affects Your Business
Copyright ¨ 2004 Eric T. Peterson
Designations used by companies to distinguish their products are often claimed as
trademarks. In all instances where the author and publisher are aware of a claim, the
product name shall appear in initial capitals. All trademarks, other than Web Analytics
Demystiied are the property of their respective companies. No patent liability is assumed
with respect to the use of information contained herein. Although every precaution has
been taken in the preparation of this book, the publisher and author assume no
responsibility for errors or omissions. Nor is any liability assumed for damages resulting
from the use of the information contained herein.
All rights reserved. No part of this book shall be reproduced, stored in a retrieval system or
transmitted by any means, electronic or otherwise, without the written permission of the
author.
Editing by Maura K. Hallam | Hallam Creative Services
Cover design and original illustrations by Chris Garlotta
Published by Celilo Group Media and CafePress
International Standard Book Number: 0-9743584-2-8
This book is dedicated to Choe Michee Peterson

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