16. Introducing Social Semiotics.pdf

Introducing Social Semiotics

Introducing Social Semiotics is a lively introduction to the ways in which different

aspects of modern society combine to create meaning. These ‘semiotic resources’

surrounding us include obvious modes of communication such as language, gesture,

images and music, but also less obvious ones such as food, dress and everyday objects,

all of which carry cultural value and significance.

Introducing Social Semiotics uses a wide variety of texts including photographs,

adverts, magazine pages and film stills to explain how meaning is created through

complex semiotic interactions. Practical exercises and examples as wide ranging as

furniture arrangements in public places, advertising jingles, photojournalism and the

rhythm of a rapper’s speech provide readers with the knowledge and skills they need

to be able to analyse and also produce successful multimodal texts and designs.

The book traces the development of semiotic resources through particular channels

such as the history of the press and advertising; and explores how and why these

resources change over time, for reasons such as advancing technology.

Featuring a full glossary of terms, exercises, discussion points and suggestions for

further reading, Introducing Social Semiotics makes concrete the complexities of

meaning making and is essential reading for anyone interested in how communication

works.

Theo van Leeuwen is Professor at the Centre for Language and Communication

Research at Cardiff University, UK.

Introducing Social Semiotics

Theo van Leeuwen

First published 2005

by Routledge

2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Simultaneously published in the USA and Canada

by Routledge

270 Madison Ave, New York, NY 10016

Routledge is an imprint of the Taylor & Francis Group

This edition published in the Taylor & Francis e-Library, 2005

"To purchase your own copy of this or any of Taylor & Francis or Routledge's

collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.”

utilized in any form or by any electronic, mechanical, or other means, now

known or hereafter invented, including photocopying and recording, or in any

information storage or retrieval system, without permission in writing from the

publishers.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library.

Library of Congress Cataloging in Publication Data Van Leeuwen, Theo, 1947–

Introducing social semiotics / Theo van Leeuwen. p. cm.

Includes bibliographical references.

1. Semiotics—Social aspects. I. Title.

P99.4.S62V36 2005

302.2-dc22

2004013007

ISBN 0-203-64702-5 Master e-book ISBN

ISBN 0-203-67342-5 (Adobe eReader Format)

ISBN 0-415-24943-0 (hbk)

ISBN 0-415-24944-9 (pbk)

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