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International Marketing Management

International Marketing Management

International

Marketing Management

Text and Cases

U.C. Mathur

or mechanical, including photocopying, recording or by any information storage or retrieval system, without

permission in writing from the publisher.

First published in 2008 by

SAGE Publications India Pvt Ltd

B 1/I-1 Mohan Cooperative Industrial Area

Mathura Road, New Delhi 110 044, India

www.sagepub.in

SAGE Publications Inc

2455 Teller Road

Thousand Oaks, California 91320, USA

SAGE Publications Ltd

1 Oliver’s Yard, 55 City Road

London EC1Y 1SP, United Kingdom

SAGE Publications Asia-Paciﬁ c Pte Ltd

33 Pekin Street

#02-01 Far East Square

Singapore 048763

Published by Vivek Mehra for SAGE Publications India Pvt Ltd, typeset in 9/11 pt Palatino by Star Compugraphics

Private Limited, Delhi and printed at Chaman Enterprises, New Delhi.

Library of Congress Cataloging-in-Publication Data

Mathur, U.C., 1938–

International marketing management: text and cases/U.C. Mathur.

p.cm.

Includesindex.

1. Export marketing—Management. 2. Export marketing—India—Management. 3. International trade.

4. International trade—India. I. Title.

HF1416.M32

658.8 ' 4—dc22

2008

2008007161

ISBN: 978-0-7619-3640-4 (Pb)

978-81-7829-786-6 (India-Pb)

The SAGE Team: Sugata Ghosh, Vikas Jain, Sanjeev Kumar Sharma and Trinankur Banerjee

International Marketing Management - Text and Cases.pdf