The Power Of Strategy Innovation.pdf

T HE P OWER

S TRATEGY

I NNOVATION

A New Way of Linking Creativity and

Strategic Planning to Discover Great

Business Opportunities

Robert E. Johnston, Jr.

J. Douglas Bate

American Management Association

New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco

Shanghai • Tokyo • Toronto • Washington, D.C.

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AMACOM, a division of American Management Association,

1601 Broadway, New York, NY 10019.

Tel.: 212-903-8316. Fax: 212-903-8083.

Web site: www.amacombooks.org

This publication is designed to provide accurate and authoritative

information in regard to the subject matter covered. It is sold with the

understanding that the publisher is not engaged in rendering legal,

accounting, or other professional service. If legal advice or other expert

assistance is required, the services of a competent professional person

should be sought.

Library of Congress Cataloging-in-Publication Data

Johnston, Robert E.

The power of strategy innovation : a new way of linking creativity and

strategic planning to discover great business opportunities/ Robert E.

Johnston, Jr., J. Douglas Bate.

p. cm.

Includes bibliographical references and index.

ISBN 0-8144-0768-4

1. Strategic planning. I. Bate, J. Douglas. II. Title.

HD30.28.J657 2003

658.4

2003004618

2003 Robert E. Johnston, Jr. and J. Douglas Bate.

Printed in the United States of America.

This publication may not be reproduced,

stored in a retrieval system,

or transmitted in whole or in part,

in any form or by any means, electronic,

mechanical, photocopying, recording, or otherwise,

without the prior written permission of AMACOM,

a division of American Management Association,

1601 Broadway, New York, NY 10019.

Printing number

0987654321

012—dc21

Dedicated to:

Danielle, Rob, and Em:

Your energy, humor, and love inspire me.

—Bob

Bradley and Jeffrey:

You can accomplish anything you commit to doing.

—Doug

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