Design_elementary.pdf

The future of design?

Level 1 Elementary

Pre-reading task: New ideas

Use two or more of these words to make six new design inventions. The irst letter of each word is given to

help you. Then skim-read the article to check your answers.

magnetic

sticky

solar-powered

clock

camera

tidier

robotic

wastepaper

transparent

garden

furniture

web

glowing

mirrors

cable

bin

vague

memos

bathroom

a) v____ ________ c___ _________

ague

lock

b)s____________-____________g____________g____________f____________

c)t____________s____________m____________

d)r____________w____________c____________

e)m____________b____________m____________

f) w____________b____________c____________t____________

Keywords: Antonyms

Write these keywords from the article into the sentences.

manufacture

improvement

vague

ugly

fairly

mass-produced

changetheface

founder

glowing

scheme

1)Whenwe_________________ofsomething,wechangethewayitlooks.

2)Thepersonwhostartsorsetsupacompanyisits_________________.

3)An_________________issomethingthatmakessomethingelsebetter.

4)_________________isanotherwordforaplanoridea.

5)Whenthousandsandthousandsofthesameitemaremadeinashorttime,wesaytheyare______________.

6)Whensomethinginnotexact,itis_________________.

7)Whensomethinggivesofflight,wecansayitis_________________.

8)Theoppositeofprettyorattractiveis_________________.

9)Theword_________________meansthesameasrather,oralittlebit.

10)Whenyou_________________something,youmakeorproduceit.

NEWS LESSONS / The future of design? / Elementary

The future of design?

Level 1 Elementary

The future of design?

solar-powered,glowinggardenfurniture,anda

wastepaperbinthattidiesuglycables.

Ian Sample, science correspondent

November 24, 2007

DavidTonge,founderofTheDivision,said:“We

wantedarelaxedclockforthehome,sothehour

handisontheoutside,andlikeasundialit’s

fairlyvague.Butinthecentre,itdisplaysminutes

inadigitalformsoyoucanuseitifyou’redoing

somethinglikecookingpastafor13minutes.”

A Japanese innovator wants to change face

of shopping and replace mass-produced

goods with people-power ideas

Bytheageof40,KoheiNishiyamawantstobe

inancially independent, an inventor, and have a

robotdog.The37-year-oldTokyo-baseddesigner

whoisthefounderofElephantDesignhasa

dream,andhehopesitwillchangethefaceof

Britishshopping.

Anyitemonthesitethatgets1,000votesis

putforwardformanufacture.Asofyesterday,

Tonge’sclockhadreceived39votes,thecable

tidier22votesandthegardenfurniturenine.The

productwiththemostvotes,isabathroommirror

thatisalsoawhiteboard.Thedesignershope

thebuyerswillbebusyprofessionalpeoplewho

canwriteappointmentsandnotesonit,attach

memoslikefridgemagnets,andthenseethem

astheybrushtheirteethinthemorning.

Hewantstoemptytheshopsofboring,mass-

marketedandmass-produceditemsandreplace

themwithproductsthatwe-thepeople-have

helpedtodevelop.Nishiyamacallsit‘Design

toOrder’andtheideaissimple.Anyonewith

auniqueidea,foranythingfromaroboticweb

cameratoamagneticbathroommirror,canpost

animageanddescriptiononhiswebsite.Other

peoplecanlogontosuggestimprovementsto

thedesign.Ifenoughpeoplethenvoteforthe

product,hemakesadealwithamanufacturer

andtheproductismade.

Fornowthetestsiteisonlyfreetodesigners,

butNishiyamasayshewilltakeideasfrom

otherpeopleifthereare10morepeoplewho

supporttheidea.“Becauseit’sanewthing,

alotofpeoplearepostingideasandsomeof

themarerubbish,”saysTonge.“Butitcanbe

surprising.Therearepeopleoutthere,who

arenotdesigners,withsomegood,interesting

ideas,andsomeofthosemayendupin

theshops.”

“Therearesomanymass-producedproducts

inshopsbecausethat’showlargecompanies

work.Ourideaistogivepeoplewhattheywant

byinvolvinganyoneofanyageornationalitywho

hasagoodidea,”saysNishiyama.

©GuardianNews&Media2007

Firstpublishedin The Guardian ,24/11/07

TheschemehasbeenrunninginJapanfora

fewyears.Youngdesignersuseittopresent

theirideasbeforetheymakesomethingthatmay

fail.Thecompanyhasrecentlysetupatestsite

withretailerMujitohelpdevelopproductsforits

stores.Oneidea,fortransparentstickymemos,

suggestedbya21-year-oldstudentwillbe

marketednextmonth.Shewillgetroyaltiesfrom

everypackthatissold.

London-baseddesignersTheDivisionhave

placedthreedesignsonNishiyama’swebsite:

aclockthatisvagueaboutthetime,asetof

NEWS LESSONS / The future of design? / Elementary

The future of design?

Level 1 Elementary

Comprehension check 1

Find the best ending for each sentence.

a)KoheiNishiyamaisbased...

...1,000votes,itcanbeproduced.

b)KoheiNishiyama’scompanyiscalled...

...ElephantDesign.

c)KoheiNishiyamathinksmass-producedproducts...

...thewebsite.

d)Youngdesignerscanposttheirideason...

...interestingproducts,

e)Whenadesigngets...

...areboring.

e)KoheiNishiyamawantstomake...

...inJapan.

Comprehension check 2

Put these sentences describing the design process in the correct order according to the article.

......Theypostthemwithanimageonthewebsite.

......Thedesignergetsmoneyfortheitemsthataresold.

......Designersthinkofnewandinterestingideas.

......Themostpopulardesignsaremadeandsold.

.......Peoplevoteforthebestideas.

NEWS LESSONS / The future of design? / Elementary

The future of design?

Level 1 Elementary

A new invention: Group work

Can you think of an item that would make your life easier – either at work or at home?

What would it do, e.g. tie your shoelaces, put on your make up, clean the snow off your garden path?

Talk in your groups and then complete the sentence below. Can you add any more information?

•

Wewouldliketohavesomethingthat_____________(whatdoesitdo?)_____________because

_____________.

Webquest

Go to the website in the article www.cuusoo.jp/muji .

Click on the pictures and see if you can guess what the designs are (the website is in Japanese).

NEWS LESSONS / The future of design? / Elementary

The future of design?

Level 1 Elementary

KEY

1 Pre-reading task

a) vagueclock

b) solar-poweredglowinggardenfurniture

c) transparentstickymemos

d) roboticwebcamera

e) magneticbathroommirrors

f) wastepaperbincabletidier

3 Comprehension check 1

a)KoheiNishiyamaisbasedinJapan.

b) KoheiNishiyama’scompanyiscalled

ElephantDesign.

c) KoheiNishiyamathinksmass-producedproducts

areboring.

d) Youngdesignerscanposttheirideason

thewebsite.

e) Whenadesigngets1,000votesitcanbeproduced.

f) KoheiNishiyamawantstomake

interestingproducts.

2 Antonyms

1)changetheface

2) founder

3) improvement

4) scheme

5) mass-produced

6) vague

4 Comprehension check 2

1) Designersthinkofnewandinterestingideas.

2) Theypostthemwithanimageonthewebsite.

3) Peoplevoteforthebestideas.

4) Themostpopulardesignsaremadeandsold.

5) Thedesignergetsmoneyfortheitemsthataresold.

7) glowing

8) ugly

9) fairly

10)manufacture

NEWS LESSONS / The future of design? / Elementary

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