LEGO History.pdf

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The 1980s

The 1930s

The 1960s

1968

LEGOLAND ® park

opens in Billund, Denmark.

1984

The LEGO Group initiates a visionary partnership

with Media Laboratory at the Massachusetts

Institute of Technology, USA.

1932

Master carpenter,

Ole Kirk Kristiansen,

started making

wooden toys.

1966

The first LEGO train is

introduced complete with

rails and a 4.5 volt motor.

1962

The company re-invents

the wheel and starts

experimenting with motors.

The rst suitcase full of LEGO

bricks was brought

to Australia.

The 1940s

1969

LEGO ® DUPLO ® is launched for the

youngest child. The bricks are twice the

size of regular LEGO bricks on all

dimensions, so they are easy to build with.

1980

The Education Department is formed and

changes its name to LEGO Dacta. LEGO Dacta,

now called LEGO Education, develops and

launches educational teaching materials.

Th

change

no

la

The 1950s

The 1970s

1950

Godtfried Kirk

Christansen takes over

as Managing Director of

the LEGO ® Group after

his father Ole Kirk

Kristiansen.

1958

The LEGO ® brick is

launched with a new

coupling system and

thereby lays the foundation

for the Toy of the Century.

A patent application

for the building unit is filed

at the Danish Patent and

Trademark Office

in Copenhagen.

1977

LEGO Australia Pty Ltd

is established.

1974

The LEGO figure is born.

The figures represent a brand new LEGO

concept where role-play and characters

become an integral part of the LEGO

play experience.

1955

“The LEGO ® System of Play” is introduced together with the

first “Play and Learn” concept, emphasising the importance

of learning through play.

1978

Godtfred Kirk Christiansen’s son, Kjeld

Kirk Kristiansen, introduces the “System

in a System” concept. The various

product programs must, to a higher

extent, take into consideration the

needs and skills of children at various

ages

1979

Kjeld Kirk Kristiansen becomes

President and CEO of the

LEGO Group.

LEGO ® themes are introduced and

attention is drawn to story-telling and

roll play.

LEGO ® Technic is

introduced. The product

challenges older children

to construct vehicles and

other machines.

of the LEGO ® brick in

Australia and the launch

of LEGO ® Festival of Play.

The 1990s

2004

Jørgen Vig Knudstorp

succeeds Kjeld Kirk

Kristiansen as

President and CEO.

1998

LEGO ® MINDSTORMS ® is

launched based on the

collaboration between the

LEGO ® Group and

Medialab at Massachusetts

Institute of Technology, USA.

The LEGO Group enters

into a license agreement

with Lucasfilm Ltd.

obtaining the right to

develop, manufacture and

market LEGO sets based

on the Star Wars™ films.

Later, the LEGO Group

enters similar agreements

with, among other

companies, Disney,

Hit Entertainment and

Warner Bros.

2003

The LEGO Group

presents a major deficit

and faces a serious

crisis. During the

2004-2005 period, the

company focuses on

survival and a

turnaround based

on a clearly defined

action plan.

1993

LEGO ® Kids’ Wear

from Kabooki A/S

is launched based

on a license

agreement.

2005

The LEGOLAND parks are sold to

Merlin Entertainments Group,

as the LEGO Group, because

of its financial crisis, must focus

on the core business. At the

same time the LEGO Group’s

owner takes over a share of

Merlin Entertainments Group.

1999

LEGOLAND park opens in

California USA.

The LEGO product

is elected

“Toy of the Century”

by Forbes Magazine.

1997

The first LEGO computer

game is released.

2002

LEGOLAND park opens in

Günzburg, Germany.

The LEGO Learning institute

is established. The institute

comprises international

experts researching into

children’s imagination,

creativity and learning skills.

2001

The BIONICLE ®

universe is launched.

A combination of

physical products and

an extensive on-line

universe invites children

to tell and explore the

story line.

1989

Professor Seymour Papert

from MIT is appointed

“LEGO ® Professor”.

1986

LEGO Technic Computer Control is launched as

one of the first outcomes of this partnership.

LEGO products for use in schools highly benefit

from this invention.

LEGO Australia pty Ltd build LEGO HQ

in Lane Cove, Sydney.

1996

www.LEGO.com is introduced.

LEGOLAND park opens in

Windsor, England.

1995

LEGO ® PRIMO™ is

launched for babies

and toddlers aged

up to 24 months.

2006

A new, updated version of the LEGO MINDSTORMS robot

hits the shelves. MINDSTORMS NXT is far more advanced

than its eight year older brother and is capable of

seeing, hearing, speaking, feeling and moving.

The 2000s

LEGO and the LEGO logo are trademarks of the LEGO Group.

©2012 The LEGO Group.

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Plik z chomika:

Inne pliki z tego folderu:

1980 - Idea Book 6000-1.pdf (13712 KB)
1980 Expert Builder Idea Book 8888-1.pdf (9471 KB)
1988 - 8890-1 Technic Idea Book.pdf (4150 KB)
1997 - 697-1 Idea Book.pdf (8706 KB)
1990 - 260-1 Idea Book.pdf (5416 KB)

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