StickStrategyMod1.pdf

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Stick Strategies
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About Joe Polish
Alex Mandossian is considered one of the top 10 freelance direct
marketers in America today and owns one of the largest marketing
libraries ever assembled ... with over 1,800 rare books and volumes
dating back to the 1800’s.
During the past 14 years, Alex has helped his clients generate over $203
million in sales from TV spots, infomercials, QVC, Home Shopping
Network, national retail catalogs, space ads in Parade Magazine and USA
Weekend , direct mail, web marketing, and of course, postcards.
With one of Alex’s websites that sells just one product, Alex makes five-
figure cash profits every month, and has done so — on auto-pilot — since
that site went live in April of 2001.
Teleseminars are his primary moneymaking tool to boost sales and profits
without having to spend a penny more on advertising.
Alex has consulted Carnegie Training, New York University, 1ShoppingCart,
Mutuals.com, Rokenbok Toys, and with top business leaders such as Mark
Victor Hansen, Les Brown, Brian Tracy, Joe Vitale, John Childers, T. Harv
Eker, Dr. Stephen Covey, Harvey Mackay and others.
Alex runs his information publishing business from the comfort of his
home near San Francisco, CA where he lives with his wife, Aimee and
two kids — Gabriel and Breanna.
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© 2005 Joe Polish and Alex Mandossian
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™
About Alex Mandossian
Alex Mandossian is considered one of the top 10 freelance direct
marketers in America today and owns one of the largest marketing
libraries ever assembled ... with over 1,800 rare books and volumes
dating back to the 1800’s.
During the past 14 years, Alex has helped his clients generate over $203
million in sales from TV spots, infomercials, QVC, Home Shopping
Network, national retail catalogs, space ads in Parade Magazine and USA
Weekend , direct mail, web marketing, and of course, postcards.
With one of Alex’s websites that sells just one product, Alex makes five-
figure cash profits every month, and has done so — on auto-pilot — since
that site went live in April of 2001.
Teleseminars are his primary moneymaking tool to boost sales and profits
without having to spend a penny more on advertising.
Alex has consulted Carnegie Training, New York University, 1ShoppingCart,
Mutuals.com, Rokenbok Toys, and with top business leaders such as Mark
Victor Hansen, Les Brown, Brian Tracy, Joe Vitale, John Childers, T. Harv
Eker, Dr. Stephen Covey, Harvey Mackay and others.
Alex runs his information publishing business from the comfort of his
home near San Francisco, CA where he lives with his wife, Aimee and
two kids — Gabriel and Breanna.
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© 2005 Joe Polish and Alex Mandossian
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™
The Stick Strategy Secrets Modules
I
PREVIEW CALL: “ Stick Strategy Secrets Introduced ”
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MODULE 1: “ No-Staff Selling System & Automatic Lead Generation ”
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MODULE 2: “ Voice-Fax Broadcasting & Proven Script Templates ”
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MODULE 3: “ Client Bond-Builders & Snail Mailing For Dollars ”
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MODULE 4: “ The Social Proof System For MORE Sales & Profits ”
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MODULE 5: “ Referral Maximization & PR Money Machine Secrets ”
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MODULE 6: “ Direct Response Networking For Dollars (Turn Pro) ”
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© 2005 Joe Polish and Alex Mandossian
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Alex:
Welcome to Stick Strategy Secrets MODULE 1: “No-Staff
Selling System & Automatic Lead Generation.”
Having
an online
mastermind
group is
a stick
strategy
that works
I want to make sure you have the notes page. Please go to
We’re going to get started. This is going to be a great session
because this is the first of six.
We would greatly appreciate it if you would go to
testimonial or any kind of feedback you’d like.
We’re going to have a website up, and we’d like to include you.
Finally, join our mastermind group and please add your
picture and AudioGenerator ™
message. It’s very important.
Joe and I will be up there, also.
That, by the way, is a bonus stick strategy. Having an online
mastermind community in any type of activity you do,
business-to-business or business-to-consumer, even business-
to-government, is a very strong stick strategy that works.
You’ll get people to stay on, avoid losses, maximize profits
and minimize losses, which is the theme. Once again, it’s
Module 1
Let’s dive into page number two of your notes. Joe, you sent
me this quote by Peter Drucker the other day.
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© 2005 Joe Polish and Alex Mandossian
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