FirstWeekBlog.pdf

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Problogger’s guide to your
irst week
of blogging
Written by darren rowse
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Problogger’s guide to your irst week of blogging
Publication date May 2011
Written and published by: Darren Rowse
Producer: Jasmin Tragas
Graphic Design/Layout: Naomi Creek
Version 1.0 ©Copyright 2011 Darren Rowse
All rights reserved.
No part of this publication may be reproduced, stored or transmitted in any form or
by any means, electronic, mechanical or otherwise, without prior written consent from
the publisher, except for the inclusion of brief quotations in a review. You may store the
pdf on your computer and backups. You may print one copy of this book for your own
personal use.
Disclaimer: The information contained in this book is based on the author’s experience,
knowledge and opinions. The author and publisher will not be held liable for the use or
misuse of the information in this book.
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Contents
Introduction __________________________________________________________________ 5
How to use this book _____________________________________________________ 5
Getting started ___________________________________________________________ 5
Day 1 – Set solid foundations ________________________________________________ 6
Task 1: Set up an ideas folder [2 minutes] ____________________________________ 7
1.1. Exercise________________________________________________________ 7
Task 2: Brainstorm post ideas [10 minutes] __________________________________ 7
2.1. Exercise________________________________________________________ 8
Task 3: Set a posting rhythm [10 minutes] __________________________________ 10
3.1. Exercise_______________________________________________________ 11
Task 4: Plan your irst week of content [5 minutes]___________________________ 11
4.1. Exercise_______________________________________________________ 11
Task 5: Create your launch post [30 minutes]________________________________ 12
5.1. Exercise_______________________________________________________ 12
Wrapping up Day 1 ________________________________________________________ 13
Day 2 – Publish and build presence _________________________________________ 14
Task 1: Publish your launch post [15 minutes] _______________________________ 15
1.1. Exercise_______________________________________________________ 15
Task 2: Create a “my story” post [15 minutes] _______________________________ 15
2.1. Exercise_______________________________________________________ 16
Task 3: Develop a publishing process [15 minutes] ___________________________ 16
3.1. Exercise_______________________________________________________ 17
Task 4: Generate ideas for pillar content [15 minutes]________________________ 18
4.1. Exercise_______________________________________________________ 19
Task 5: Establish a social media presence for your blog [20 minutes]__________ 19
5.1. Exercise_______________________________________________________ 19
Wrapping up Day 2 ________________________________________________________ 20
Day 3 – Concentrate on content ____________________________________________ 21
Task 1: Publish your “my story” post… and promote it [15 minutes] ___________ 22
1.1. Exercise_______________________________________________________ 22
Task 2: Create a pillar content post [30 minutes] ____________________________ 23
2.1. Exercise_______________________________________________________ 23
Task 3: Generate ideas for a series using mindmapping [10 minutes] _________ 24
3.1. Exercise_______________________________________________________ 25
Task 4: Plan your next post [15 minutes] ____________________________________ 25
4.1. Exercise_______________________________________________________ 25
Task 5: Engage with others [15 minutes] ____________________________________ 26
5.1. Exercise_______________________________________________________ 26
Wrapping up Day 3 ________________________________________________________ 27
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Contents
Day 4 – Understand the blog as a product __________________________________ 28
Task 1: Publish your pillar content post… and promote it [15 minutes] ________ 29
1.1. Exercise_______________________________________________________ 29
Task 2: Create your next blog post [30 minutes] _____________________________ 29
2.1. Exercise_______________________________________________________ 30
Task 3: Experiment with formats and headlines [20 minutes] _________________ 30
3.1. Exercise_______________________________________________________ 31
Task 4: Create a content plan [15 minutes]__________________________________ 31
4.1. Exercise_______________________________________________________ 32
Task 5: Promote a valuable resource through social media [15 minutes] ______ 32
5.1. Exercise_______________________________________________________ 33
Wrapping up Day 4 ________________________________________________________ 33
Day 5 – Put yourself out there ______________________________________________ 34
Task 1: Publish your latest post… and promote it [15 minutes] _______________ 35
1.1. Exercise_______________________________________________________ 35
Task 2: Start your pillar content series [30 minutes] _________________________ 35
2.1. Exercise_______________________________________________________ 37
Task 3: Use blog comments to generate content ideas [20 minutes] _________ 37
3.1. Exercise_______________________________________________________ 37
Task 4: Research audience needs using social media [15 minutes] ____________ 38
4.1. Exercise_______________________________________________________ 39
Wrapping up Day 5 ________________________________________________________ 40
Day 6 – Deine and demonstrate quality ____________________________________ 41
Task 1: Publish the irst post in your series [15 minutes] _____________________ 42
1.1. Exercise_______________________________________________________ 42
Task 2: Distribute a good link or resource to your social network [5 minutes] __ 42
2.1. Exercise_______________________________________________________ 43
Task 3: Create the second post in your series [30 minutes]___________________ 43
3.1. Exercise_______________________________________________________ 44
Task 4: Create a basic style guide for your site [20 minutes] __________________ 44
4.1. Exercise_______________________________________________________ 45
Task 5: Revise your site’s About page [20 minutes]___________________________ 45
5.1. Exercise_______________________________________________________ 46
Wrapping up Day 6 ________________________________________________________ 46
Day 7 – Strategize for success ______________________________________________ 48
Task 1: Review your blog’s direction [30 minutes] ____________________________ 49
1.1. Exercise_______________________________________________________ 49
Task 2: Identify content gaps [30 minutes]___________________________________ 50
2.1. Exercise_______________________________________________________ 51
Task 3: Refresh your publishing plans [15 minutes]___________________________ 51
3.1. Exercise_______________________________________________________ 51
Wrapping up Day 7 ________________________________________________________ 52
Your Second Week of Blogging______________________________________________ 52
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Introduction
Introduction
the adage “start as you intend to continue” is really appropriate to blogging. your
irst week of blogging is sure to be exciting, but it can also throw up challenges that
you never expected. Many a beginning blogger has lost focus in the all-important irst
week as they struggle to respond to unanticipated hurdles. those diversions can
undermine the blogger, ending their blogging career before it’s even begun.
that’s where this ebook comes in. yes, a successful blog combines a number of
ingredients that must be carefully balanced. but in your irst week of blogging there
are certain tasks that will take priority. tackle these, alongside an astute selection of
other key activities, and in seven days you’ll have laid the foundations for a blog that
succeeds not just for weeks or months, but in the years to come.
in this ebook i’ve drawn on my own experience in starting more than 20 blogs over
the last ten years. i’ve made more than my fair share of mistakes, and have had the
chance to put together a sort of mental checklist that i complete with every blog
launch. in these pages i’ve written down that checklist for the irst time. i hope it
helps you launch your next blog.
1. How to use this book
Every blog is different. Each niche has its own unique rules for success.
I believe the daily tasks that I’ve suggested here will be applicable to a broad range of blogs, and to most
bloggers. But keep in mind that you may need to do other things in the irst week of your blog’s life,
depending on your objectives and your niche. It’s also possible that some of the tasks that I’ve mentioned
here, which may be necessary for other bloggers, may not be appropriate to your goals.
Ultimately, you’ll be the best judge of which tasks are essential, which are non-essential, and what others
you need to add. This ebook has been designed to provide a practical framework to direct your work in that
vital irst week of blogging. Which, and how many, aspects of that framework you apply to your own blog
is up to you.
2. Getting started
I won’t be covering blog platform selection, template choice, design, or other technical aspects of blogging
in this ebook. I’ll assume that you’ve chosen a blog platform and have created a layout for your pages.
The reason for this is that the act of actually setting up a blog is much easier than actually establishing an
online presence that’s credible, well positioned and robust. Few bloggers have trouble setting up a template
and dropping in content; far more of us have trouble sustaining that effort in the longer term. So I’d like to
focus on these less concrete topics in the coming pages.
For more information on platform selection and design, see the Problogger articles on:
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