BloggingBusin.pdf

(19029 KB) Pobierz
PROBLOGGER’S GUIDE TO
BLOGGING FOR
yOuR BusINess
Written by Mark Hayward
965533629.077.png 965533629.087.png 965533629.098.png 965533629.108.png 965533629.001.png 965533629.011.png 965533629.021.png 965533629.030.png 965533629.031.png 965533629.032.png 965533629.033.png 965533629.034.png 965533629.035.png 965533629.036.png 965533629.037.png 965533629.038.png 965533629.039.png 965533629.040.png 965533629.041.png 965533629.042.png 965533629.043.png 965533629.044.png 965533629.045.png 965533629.046.png 965533629.047.png 965533629.048.png 965533629.049.png 965533629.050.png 965533629.051.png 965533629.052.png 965533629.053.png 965533629.054.png 965533629.055.png 965533629.056.png 965533629.057.png 965533629.058.png 965533629.059.png 965533629.060.png 965533629.061.png 965533629.062.png 965533629.063.png 965533629.064.png 965533629.065.png 965533629.066.png 965533629.067.png 965533629.068.png 965533629.069.png 965533629.070.png 965533629.071.png 965533629.072.png 965533629.073.png 965533629.074.png 965533629.075.png 965533629.076.png 965533629.078.png
 
965533629.079.png 965533629.080.png 965533629.081.png 965533629.082.png 965533629.083.png 965533629.084.png 965533629.085.png 965533629.086.png 965533629.088.png 965533629.089.png 965533629.090.png
Blogging For Your Business
Publication date June 2011
Written by: Mark Hayward
Published by: Darren Rowse
Producer: Jasmin Tragas
Graphic Design/Layout: Naomi Creek
Version 1.0 ©Copyright 2011 Darren Rowse
All rights reserved.
No part of this publication may be reproduced, stored or transmitted in any form or
by any means, electronic, mechanical or otherwise, without prior written consent from
the publisher, except for the inclusion of brief quotations in a review. You may store the
pdf on your computer and backups. You may print one copy of this book for your own
personal use.
Disclaimer: The information contained in this book is based on the author’s experience,
knowledge and opinions. The author and publisher will not be held liable for the use or
misuse of the information in this book.
2
965533629.091.png 965533629.092.png 965533629.093.png 965533629.094.png 965533629.095.png 965533629.096.png 965533629.097.png 965533629.099.png 965533629.100.png 965533629.101.png 965533629.102.png 965533629.103.png 965533629.104.png
 
Contents
A word from Darren Rowse ____________________________________________________________ 5
About Mark Hayward __________________________________________________________________ 6
Introduction ____________________________________________________________________________ 7
Chapter 1 — Deining blogging and how it will beneit you ______________________________ 9
Why blogging is good for small businesses, nonproits, and individuals__________________ 11
Tutorial _____________________________________________________________________________ 14
Chapter 2 — Deining your goals _______________________________________________________ 17
Developing your blogging goals _______________________________________________________ 18
Tutorial _____________________________________________________________________________ 20
Chapter 3 — Getting started with blogging _____________________________________________ 22
Deine your customer _______________________________________________________________ 23
Determine if your blog should be part of your existing website__________________________ 23
Choosing a blogging platform ________________________________________________________ 25
Tutorial _____________________________________________________________________________ 29
Chapter 4 — Deciding on and registering a domain name ______________________________ 30
Choosing a domain name ____________________________________________________________ 31
Registering the domain ______________________________________________________________ 33
Website hosting ____________________________________________________________________ 34
Tutorial _____________________________________________________________________________ 36
Chapter 5 — Installing WordPress _____________________________________________________ 39
Optimizing WordPress_______________________________________________________________ 43
Setting up categories________________________________________________________________ 45
Creating pages _____________________________________________________________________ 46
Chapter 6 — Intro to WordPress plugins _______________________________________________ 50
Eight plugins to help optimize WordPress _____________________________________________ 52
Chapter 7 — Developing a content strategy and editorial calendar _____________________ 70
Blogging fear _______________________________________________________________________ 71
The strategy ________________________________________________________________________ 72
Alternatives to writing _______________________________________________________________ 75
Tutorial _____________________________________________________________________________ 76
3
965533629.105.png 965533629.106.png 965533629.107.png 965533629.109.png 965533629.110.png 965533629.111.png 965533629.112.png 965533629.113.png 965533629.114.png 965533629.115.png 965533629.116.png 965533629.117.png 965533629.118.png
 
Contents
Chapter 8 — Developing content ideas and ighting blogging frustration _______________ 78
52 Blog Post Ideas__________________________________________________________________ 83
Dealing with blogging frustration _____________________________________________________ 86
Tutorial _____________________________________________________________________________ 89
Chapter 9 — Publishing your irst blog post ____________________________________________ 92
Drafting a blog post _________________________________________________________________ 93
Crafting a title ______________________________________________________________________ 94
Finding photos ______________________________________________________________________ 94
Creating the post ___________________________________________________________________ 96
Optimizing with All In One SEO______________________________________________________ 102
Publishing the post ________________________________________________________________ 102
Chapter 10 — Finding readers and trafic for your blog ______________________________ 104
Finding readers and increasing blog trafic __________________________________________ 105
Tutorial ___________________________________________________________________________ 111
Chapter 11 — Optimizing Flickr and youTube for your blog’s online presence _________ 114
Using Flickr to expand your web presence __________________________________________ 116
Using YouTube to improve your blog’s online presence _______________________________ 124
Chapter 12 — Creating your social media footprint and measuring your blogging ROI __ 128
Expanding your online footprint _____________________________________________________ 129
Measuring your blogging ROI_______________________________________________________ 131
Tutorial ___________________________________________________________________________ 137
Further Reading – small Business and Nonproit Blogging Leaders __________________ 139
4
965533629.002.png 965533629.003.png 965533629.004.png 965533629.005.png 965533629.006.png 965533629.007.png 965533629.008.png 965533629.009.png 965533629.010.png 965533629.012.png 965533629.013.png 965533629.014.png 965533629.015.png
 
A word from Darren Rowse
In 2002 I started my irst blog as a way to express what I was thinking
and connect with others with similar interests. That blog was what
we’d probably call a “personal blog” today.
In the early days of blogging, many blogs were an online expression
of the things going on in an individual’s mind and life—personal to the
extreme. In fact blogs were thought of as personal to the point that
they were often described as “online diaries”.
But they were more than online diaries—blogs gave individuals a voice.
They built authority, credibility, trust and opened up relationships.
Over the next couple of years the potential for blogs became much more than “personal”.
The possibility for them to intersect with business—and even become a business—grew.
In the same way that blogs were helping individuals, we began to see businesses also developing
an online voice, credibility and trust with their customers.
Today many businesses depend on blogs at their very core to do these things and more.
I’ve long wanted to publish a resource for business owners wanting to use blogging and social
media to do this for their businesses, so when Mark Hayward and I explored the idea I became
very excited.
While blogging has become my business, Mark has used blogging and social media to build up his
own bricks and mortar business. He’s the ideal guy to teach others how to create and develop a
business blog, and he’s developed this ebook to be your deinitive resource to achieve successful
blogging and business results.
5
965533629.016.png 965533629.017.png 965533629.018.png 965533629.019.png 965533629.020.png 965533629.022.png 965533629.023.png 965533629.024.png 965533629.025.png 965533629.026.png 965533629.027.png 965533629.028.png 965533629.029.png

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika:

Zgłoś jeśli naruszono regulamin